The advent of Artificial Intelligence has brought with it many tools that social media managers can use in their daily work to create social media strategies, review social media actions, and monitor results.
In this article, we want to show you the most interesting AI tools applied to Marketing (beyond ChatGPT) so you can integrate them into your workflows and benefit from all their features. Let’s get started!
AI tools to create copies
1. Iconosquare
This platform connects the different social networks on which your brand is present to perform a general analysis of all of them and create reports that help you get a comprehensive view of how your strategy is going. Ultimately, Iconosquare can help you make better, data-driven decisions. It also compares your results with those of your direct competitors.
But if we focus on its AI tools, we find one designed to offer fresh and original ideas about the type of content you can upload. If you’re stuck for ideas or uninspired, this feature offers you different possibilities for themes and copy along those lines. This way, you can spend more time creatively developing the idea and less time brainstorming.
Social media managers can use it to create a posting schedule more quickly and show their writing team examples of what copy should look like. Simply by entering the topic, brand name, industry, language, and character count, the tool will generate three copies that you can save as examples.
2. Copy.ai
This Artificial Intelligence tool is capable of creating and developing all types of texts, even creating fully automated workflows. But if we focus on AI functionalities for social media, this tool can create texts from scratch, extract information from a text, describe an image, rewrite a text, summarize blog content, translate…
In short, it’s a very comprehensive written content generation platform that can help you streamline and improve your production.
3. Grammarly
As a social media manager, you may be responsible for proofreading the texts generated by the writing team, something that can take up a lot of your time. With Grammarly, you can streamline the entire process, as it’s an AI-powered platform capable of correcting and reviewing large amounts of text.
No matter how complex your sentences are, Grammarly can help you detect not only grammatical problems but also style issues. It’s the perfect companion so you don’t have to spend a large part of your day correcting them.
Grammarly can also be very useful for content writers and copywriters who want to take their writing to the next level, as this AI tool is like a writing companion that helps you find better words to express what you want and better convey your message. Plus, you can connect this AI to other platforms and apps so you don’t have to copy and paste the generated text when switching environments.
4. Acrolinx
Acrolinx is a very interesting tool with a feature that few AI tools for social media include. Its function is to ensure that all the content a brand publishes is aligned with its values and style. To begin with, as a company, you must tell it what these are, and then it will indicate when they are not being met.
As you can see, it’s a very useful tool for all types of businesses, regardless of their size and sector. And as a social media manager, it will greatly help you ensure your social media marketing is aligned and consistent. With Acrolinx, you’ll have a solid ally when it comes to reviewing the content your team generates.
5. Lately
One of Lately’s main differences from other social media AI tools is that it’s able to repurpose existing long-form content from other brand platforms and shorten it, adapting it for social media posts. But it’s not just a simple summary; Lately can create new content based on those pre-existing long-form texts for you to use.
As a social media manager, it will help you extract new ideas for your strategy based on content your brand already has, ensuring that it will be aligned with your style.
But that’s not all. This AI tool can also generate unique content that matches your brand tone, help you fill your content calendar months in advance, and coordinate the social media profiles of different team members so their business posts are organized appropriately (which is especially useful on LinkedIn).
6. Custom GPTs
One of the latest additions to ChatGPT is custom GPTs, versions of GPT that GPT Plus subscribers can create so that the chat can be specialized for a specific task and offer better responses. Here’s a video to show you how to create your custom ChatGPT.
The great thing about these GPT versions is that many developers choose to make them public, allowing anyone to use them.
Today, there are many customized GPTs, ranging from those specialized in writing to others designed for programming or education. If you’re interested in those focused on social media and exploring the various creations that have been developed in this regard, we encourage you to type “social media” into the search engine on the page where they’re all hosted (you can find the link in the title of this section). The different options will appear, along with an explanation of what they do, so you can choose.
7. HubSpot
In HubSpot’s Marketing Hub package, specifically in the Pro and Enterprise versions, users who access the social media tool can use an AI Assistant that automatically generates content and can help you streamline social media production.
It’s especially recommended for content writers and copywriters, who can also use it to refine existing texts or to create social media texts from pre-written blog posts, as shown in the following image.
8. ContentStudio
ContentStudio isn’t just an AI tool capable of generating text for social media, but it can also automate workflows so that copy, once written, goes through its various stages: internal approval, client approval, scheduling, and report generation. In short, with this AI for social media, you can do everything from start to finish without having to resort to other external platforms.
AI tools for generating creatives
9. Canva
Canva is a tool that brings graphic design to the general public, offering a wealth of easy-to-use creation features and endless pre-designed designs and templates for different platforms and purposes.
Canva has incorporated AI so users can convert their texts into images, that is, so they can generate images from words. Social media managers can use this feature for the same purpose as Iconosquare, but applied to images: generating creative examples that inspire the design team and guide them in what they should create. Or, if you like the final result, you can use it directly and incorporate it into your own creatives.
10. Copilot
Copilot is Microsoft’s ChatGPT, but unlike the latter, its free version also allows you to create images in a multitude of styles. You only need a Hotmail account to access this conversational chat and start enjoying all its AI features.
In fact, Copilot is one of the ways you can access DALL-E, OpenAI’s paid image-generating Artificial Intelligence, completely free of charge, since it uses this technology to generate its visual creations.
AI for Paid Media Campaigns
11. WordStream
If you’re implementing paid advertising campaigns in your social media plan, this platform will be a great fit. Thanks to its AI tools, you can optimize and improve your PPC (pay-per-click) ads with the recommendations the platform sends you after analyzing your advertising across different channels using machine learning technology.
12. Optimove
This is another AI tool on the list that will help you with your social media advertising campaigns, but in a different way. Its goal is to help boost brands’ emotional intelligence to improve loyalty levels and connection with users.
Optimove is a great ally for designing campaigns with a powerful message. After analyzing the audience, it presents ad ideas that increase retention and conversion rates.
AI for finding content creators
13. Emplifi
Does your social media strategy include influencer marketing, or are you planning to incorporate it soon? Well, this is one of the AI tools that could be very useful. It primarily helps companies find creators who align with their values and share an audience. The entire influencer search process is powered by AI, as is the metrics section.
But best of all, it’s equipped with a tool that, through machine learning, can monitor posts and detect negative comments.
And if that weren’t enough, its AI tools also show you current trends online based on user behavior.
AI for social media content strategy
14. Rapidely
It’s specifically designed to help create personalized content strategies for social media. You’ll just need to provide your campaign objectives, your brand’s industry, and your style or tone of voice, so its social media-powered artificial intelligence can work its magic and generate a tailored strategy with all your posts for an entire month. These strategies can help your team and guide you in writing your final copy.
Furthermore, one of its strengths is that it is a platform perfectly prepared for teamwork.
15. Postly
This is a platform that allows you to measure the performance of your content on social media and create customized content for different channels.
Its main differential value is that it does not charge users to integrate new team members into the tool, but rather it allows for unlimited addition of professionals, regardless of the package chosen.
16. Flick
One of the latest additions Flick has introduced is its AI tool for social media, Iris. The company itself defines it as a digital marketing assistant capable of offering a fully personalized strategy for your business, in addition to a monthly content calendar.
You’ll also find post scheduling, analytics and reporting features, hashtag tools, and a wealth of resources to help you get the most out of the tool.
AI Tools for Social Listening
17. Sprinklr
With Sprinklr, you can use AI to gain up-to-date insights into social media topics, trends, and risks by analyzing billions of data points.
Additionally, you’ll be able to access messages left by customers on more than 30 different channels and receive analysis of their feelings and emotions.
18. Mention
Mention is an AI-powered social media platform that focuses primarily on improving brand reputation. It monitors and tracks all the mentions your brand may have across different networks and other platforms to inform you about your popularity and authority. It also has a feature that allows you to compare your results with those of your closest competitors.
It’s very useful because it allows you to be prepared for a reputational crisis, better resolve it, and even anticipate it to avoid it.
We hope you’ve found our recommendations for tools to optimize and streamline your social media work very helpful.
