Discover tips for growing your contact base on Microsoft’s professional social network.
LinkedIn has become an essential space for professional exchange. Microsoft’s social network offers the opportunity to interact with your peers and expand your professional horizons to build a solid network and strengthen your online visibility. There’s no magic formula for expanding your network, but a few best practices can help you maximize your chances of success. Here are five!
1. Take care of your profile
Maintaining your profile means inspiring trust in your audience. Professionals on the platform want to know who they’re interacting with. It’s therefore essential to present a well-maintained and, above all, complete profile. Remember to fill out the following fields:
- Profile photo and cover: Choose a professional and engaging photo. The cover image can illustrate your area of expertise or reflect your professional identity.
- Title and summary: The title should be compelling and reflect your profession or added value. The summary, meanwhile, is your personal pitch: present who you are, your key skills, and what you bring to others.
- Experience and education: Detail your positions, responsibilities, and accomplishments, highlighting the results you’ve achieved. For education, include your degrees, certifications, and any relevant training. This will help members of your social network understand what you actually do and where you come from.
- Skills and Recommendations: Select the most strategic skills and seek recommendations from colleagues or clients to strengthen your credibility.
- Languages and certifications: mention the languages you speak and add your certifications to highlight your technical or sector-specific skills.
- Contact Information and Contact: Make sure your contact information, including your work email address, is accessible to facilitate opportunities.
2. Publish regularly
No one wants to log into a ghost account. For a user to be interested in your profile, you first need to have something to share. Furthermore, it’s usually your posts, amplified by the algorithm, that will allow you to reach new groups of professionals.
To ensure consistency, it’s best to develop a posting schedule while remaining flexible. Posting at least once a week will help you establish yourself on the platform, but more activity will further expand your reach.
Metricool, a solution specializing in social media analysis and management, recommends posting on weekdays, ideally from Wednesday to Friday, with peak activity observed around 10 a.m.
3. Specialize in a theme
Posting frequently is great, but you still need to have relevant things to say. So be careful not to adopt a toutologue style, posting content that’s as broad as it is vague, with no real added value. Such an approach might certainly attract users, but your network would then be mainly composed of profiles adopting the same strategy aimed at artificially inflating their audience.
Conversely, it’s best to specialize in a topic directly related to your profession and skills. By building your reputation as an expert, you’ll attract professionals facing the same issues as you, thus forming a network that may be smaller, but more relevant.
To further strengthen your credibility, you can also participate in collaborative articles. When the algorithm recognizes you as a legitimate contributor to a topic, it may invite you to contribute to one of these articles, initially generated by AI. This is a great way to share your expertise and engage with your peers.
4. Take the lead
Naturally, one of the most effective ways to attract the attention of your peers is simply to reach out to them. When a post interests you, don’t hesitate to like, share, or comment on it. LinkedIn is a social network where exchanges are dynamic. If you comment on a post, your chances of getting a response from the author—and therefore connecting with them—are particularly high. Many connections have been made on LinkedIn in the comment section of posts.
To stay connected, also consider sending connection requests. When you do, take the time to add a personalized note: this makes for a more engaging first contact and increases your chances of acceptance. Furthermore, when joining a new company, it’s important to add your direct colleagues to your network. Out of habit or reluctance, some hesitate to do this systematically, even though these contacts are your first professional contacts. Developing your internal network from the moment you arrive encourages exchanges and strengthens opportunities for long-term collaboration.
5. Join LinkedIn groups
LinkedIn Groups are forums where professionals discuss specific topics. They provide an opportunity to access specialized content, ask questions, and interact with industry experts.
Joining a group is an effective way to expand your network in a targeted manner. Unlike individual connections, these communities encourage spontaneous interactions, which will strengthen your visibility and professional credibility. Active participation—likes, comments, or sharing insights—positions you as an engaged player and can generate new opportunities.
To take full advantage of this opportunity, prioritize dynamic groups aligned with your professional interests. By interacting regularly, you build quality relationships and maximize the impact of your LinkedIn presence.
And of course, to stay up-to-date on the latest digital news, join Enjoy Minder on LinkedIn! On the agenda: news, advice, videos, and plenty of other formats to discover!
