Digital marketing strategies, to be successful in practice, require planning that temporarily guides their entire execution. It is not only important to design the type of content that you want to publish but also to analyze what are the most appropriate times to do so since this allows companies to receive greater interaction from their audiences and make the most of the possibility of making them visible. and viral content.
The objective itself is to generate the greatest possible impact through its publications. And based on this, social media specialists and even the social networks themselves, have placed greater emphasis on analyzing and obtaining statistics in relation to the traffic that their Internet users receive, to standardize which are the best times to publish content on they.
How to transfer this principle to your brand?
It should be noted that there is no exact formula to be successful in this process since the best time to publish on social networks will depend on the target audience of your brand. Based on this, you need to understand the mentality and behavior of your buyers to adapt your publication schedules based on their availability during the day, to open their social networks. On the other hand, the best times to publish will also depend on the type of social network you want to use and the geographical location of your followers.
In practice, you will be able to visualize your performance and make adjustments depending on the traffic you are getting. Knowing exactly what your publication schedules are will be a practice that you will perfect through trial and error, however, it is important that you know some patterns that have already been established through previous research.
In this sense, according to a study carried out by Diego Santos for Hubspot based on his clients, we will show some tentative schedules that can serve as a first step to start your publications on social networks. Next, let’s analyze the best times to post on each social network that, on average, users use most frequently for their activities.
Facebook is the most used social network in the world. Statistics reveal that this online platform has a quarter of the world’s population registered. That is, it has 2.01 billion monthly active users worldwide. It is a favorite means of communication to promote your content, specifically on Thursdays and Fridays. 86% of the publications are made during working hours, since. The hours where you receive the most interaction are between 1:00 pm and 3:00 pm
On the other hand, if you post more than five times a week, that is, once a day from Monday to Friday (working hours), you improve your chances of having a large return on investment (ROI). It should be noted that Facebook prioritizes new posts, so if you post more than once a day, you run the risk that your second post will nullify the prominence and interaction that the first one may receive.
The only way for this not to happen is for your company profile to have a large number of followers and your publications always reach a large number of likes and comments. This study revealed to us that the key to success on Facebook is interaction. As long as your audience likes the content you post, this platform will continue to reward you and show it first in your followers’ news feeds.
Since 2010, Instagram has positioned itself as one of the most important social networks in the digital and social media market. In this sense, both Internet users and brands use Instagram to position their content and grow their communities. Today Instagram is the second most used social network on the internet, preceded by Facebook.
It has 32% of the users who browse the web registered on its platform, therefore, many social media experts have taken the task of studying what are the most convenient times to publish.
Instagram users interact more in the mornings and evenings, however, a period from 9:00 am to 8:00 pm is required in which there is a large number of interactions. However, It is recommended to post between 5:00 pm and 6:00 pm to achieve a better and greater vision of your content.
Twitter has 328 million monthly active users worldwide. Statistics reveal that 66% of businesses that have more than 100 employees have a presence on this social network. Additionally, 71% of Twitter users connect to this platform at least once a day. On Twitter, The best times to post are from 1:00 pm to 5:00 pm and the days with the highest traffic are Thursdays.
However, in terms of quantities, unlike Facebook, the more you post on your profile the better. There is no algorithm that overshadows your posts and tweets, being lighter posts, can be made without a problem at least 5 times a day. The Hubspot study recommends that we post on Twitter whenever it is convenient for us and that it is important to emphasize the content above the exact moment during the day.
Because LinkedIn is a social network dedicated to the business field, it is used mostly during the hours when people are working. Therefore, we recommend scheduling LinkedIn posts during business hours (it is a business social network, after all). The time when the most posts go up on Linkedin is between 9:00 am and 5:00 pm, with interaction peaks between 10:00 am and 11:00 am
In this sense, publications made on Mondays, Saturdays and Sundays do not have as good results as those made on Tuesdays, Wednesdays, Thursdays and Fridays. It is possible that people who use this social network are too busy working to check LinkedIn on Mondays.
