Artificial Intelligence (AI) applied to Social Media: how to use it and the best tools

Artificial Intelligence is the technology capable of acting and thinking very similarly to humans. However, applied to social media, AI can independently create marketing strategies, produce content, publish posts, and analyze results as if it were a human. Therefore, it is a great support for professionals dedicated to performing all these tasks.

However, today, this technology requires human supervision to function properly, making it a great support tool rather than a replacement for human work.

If you’re thinking about including technologies like AI in your social media strategy, in this article, we’ll tell you why it’s a good idea, the best way to do it, and recommend the best AI tools designed for social media.

Why use Artificial Intelligence in social networks?

Let’s start at the beginning. Before getting into the nitty-gritty and learning how to best implement this technology in your business, it’s important to be aware of all the benefits it can bring:

By getting to know them, you’ll know if they’re really what you need right now.

• Time savings: AI is capable of automating many mechanical processes that would otherwise take team members a great deal of time. In social media, it can handle, for example, publishing content, writing the first draft of a text, or streamlining the creation of a social media strategy by providing content ideas.
• Investment optimization: There are very interesting AI tools on the market at an affordable price or even free. Therefore, if you need to reduce expenses on your social media strategy, they can be very interesting and a great alternative to other types of tools or methodologies.
• Increased creativity: This technology can bring a wealth of innovative ideas and inspire your teams when they’re experiencing creative block.
• Improve content targeting: AI can analyze your audience’s interests and tell you what types of content they’re most interested in, so you can create a more personalized strategy.
• Results analysis: There are Artificial Intelligence tools specifically designed to analyze the performance of social media posts, offering a wealth of data. This is very useful for understanding what works and what doesn’t, thus creating more effective strategies. It can also extract patterns and predict future trends, which is very useful for staying ahead of the competition and generating powerful long-term strategies.

How to apply artificial intelligence to your social media strategy

AI tools are like any other platform we decide to include in our social media marketing strategy. Therefore, it’s necessary to have a plan for how to integrate them into our methodology; otherwise, they can create more problems than solutions.

In this section, we want to give you some tips to help you incorporate AI into your social media strategy in the best possible way.

1. Set your goals: First of all, you need to be clear about what you want to improve by integrating an AI tool into your work methodology. Helping your editorial team streamline content creation, providing deeper analytics on the results of your posts, supporting your community manager, or better selecting influencers to collaborate with are some of the goals AI can help you achieve.It may also be the case that, once you’ve established your goal, there are no tools that can truly help you achieve it. In this situation, you’ll need to consider other means, such as hiring professionals, outsourcing, or localizing other types of platforms.
2. Conduct an exhaustive search: Don’t settle for the first tools you hear about or find online. We recommend conducting an in-depth search using search engines and consulting with professionals. Then, once you’ve gathered the ones you find most interesting, it’s time to analyze each one individually and compare them to choose the one that best suits your needs and budget.
3. Train your team: Your company’s professionals may need time to adapt to this new tool and learn how to use it. In this sense, it’s worth investing in training and, if necessary, hiring a professional expert in the tool who can lead its use. But if you don’t want to go through this process, we recommend opting for a tool your team is already familiar with.
4. Analyze performance: It’s important to check whether the selected tool is being useful within the company. To do this, we recommend comparing the results you’ve obtained with the results before using it. If the data isn’t positive, first, it’s best to verify that it’s being used correctly. And if this is the case, it may be best to identify its weaknesses and select another platform that addresses the issue the other couldn’t.However, throughout this process, it’s important to be patient and not expect instant results. Integrating a tool into a methodology is always a challenge, and you need to give it time to fully realize its potential. Don’t make the mistake of dismissing a platform prematurely.
5. Find the balance: Today, in the field of digital marketing, Artificial Intelligence must be viewed as a tool that supports and enhances human work. Therefore, it’s crucial to create a strategy that integrates these platforms to empower professionals to be their best.
6. Stay up-to-date: AI is a constantly evolving technology. In that sense, tools may emerge that can better help you. Or, the tool you’re using may even receive improvements. It’s essential that you stay up-to-date with the evolution of this technology to fully utilize the potential of this valuable resource.

Best Artificial Intelligence Tools for Your Social Media Strategy

Now that you know why it’s worth integrating AI tools into your social media strategy and how to do it right, we want to recommend what we consider to be some of the best platforms with this technology.

We’ve selected a wide variety of tools so you’re more likely to find one that suits your needs.

ContentStudio

ContentStudio is a social media management tool that has built-in AI-powered content creation functionality.

This feature helps you improve your text, select the most relevant hashtags of the moment, and generate images from a written description.

The best part is that it can be integrated into a wide variety of social networks, allowing you to create content for all of them from a single tool.

Canva

Canva is a graphic design tool that allows anyone without prior graphic design experience to create designs, offering a vast array of templates and graphic resources (both free and paid).

With the rise of AI, Canva began introducing this type of technology to its platform, allowing users to generate images from text, edit images, produce and edit videos, and even generate text with its “Magic Write” tool.

But one of its most interesting additions is “Magic Design,” an AI-powered feature that creates original designs from resources like images. By simply entering a photo into the tool, Magic Design produces an entire template with a unique design and style.

You can use it to create the graphic resources for your social media strategy in just a few minutes.

Rapidely

This is a social media management tool. In this case, it uses AI to help professionals generate content calendars, offering ideas for each day of the year. It also integrates AI into its text and image creation features.

Sprinklr

Sprinklr is a customer relationship management software that has developed an AI-powered social listening tool.

With it, you can find out what interests your audience most on each of your channels and identify the shortcomings of your closest competitors.

The most interesting thing about Sprinklr is that it provides context to your followers’ conversations so your team doesn’t have to spend time reading comments. It even quickly identifies brand risks to reduce response time and the risk of reputational damage.