Content marketing is constantly evolving: from best practices to new content opportunities, staying up to date with trends is undoubtedly the best way to maintain a successful content marketing strategy.
To help you stay up to date, here is a compilation of the top 11 content marketing trends that will shape the industry in 2025 and beyond.
1. Diversified SEO strategies
It’s been an interesting year for search engines: Google faces accusations of monopolizing search, forums like Reddit have a significant presence in search engine results pages (SERPs), and AI-powered answer engines are hugely impacting the way people navigate the internet.
With all this in mind, a key content marketing trend in 2025 is the need for diversified SEO strategies. That is, being flexible with your SEO strategies to maintain an omnichannel content marketing strategy. Today, there is more than one place to look for content, and being flexible in how you create content and the channels you distribute it on will help you stay ahead of the curve.
2. AI-enhanced workflows
Artificial intelligence tools are evolving every day and offer undeniable benefits for streamlining the content creation process. That’s why, once again, AI-powered workflow integrations are a key content marketing trend for 2025.
From gathering research to identifying content opportunities, AI is creating more efficient workflows by streamlining tedious tasks and allowing more time to optimize content and improve user experience.
3. Short-Format Video Content
Video as a marketing tool is at a recent peak, with over 91% of businesses using video in their marketing strategy. Additionally, demand for video content has increased, with 89% of consumers indicating they want to see more video content from brands.
4. AI Search Optimization
AI-generated summaries and descriptions have transformed search, but that doesn’t mean your content should go unnoticed. Our next content marketing trend is all about optimizing for AI.
Whether you’re trying to rank in ChatGPT results or Google’s AI roundups, optimizing for AI-powered searches is becoming a mainstay of content marketing strategies. Especially with new tools like Meta AI, improving content visibility through tactics like EEAT, increased keyword targeting, and quickly responding to search intent will become standard practice for content marketers.
5. Demonstrate first-hand experience
As search evolves, so must content. Shallow content that simply mirrors other high-ranking pages is no longer enough, and the need for innovative, user-focused content is crucial. Creating expert-driven content that offers unique and useful insights can help your content marketing strategy have a greater impact on your bottom line.
With over 5 billion people active on social media, it’s no wonder that people are relying on these platforms more than ever to search, interact with brands, and even make purchases. Recognizing and treating social media as search engines will be a key trend in 2025 as search continues to evolve.
Stay ahead of the curve by leveraging social media e-commerce tools, enhanced ad targeting and personalization features, short video creation tools, and more.
7. Omnichannel content marketing
As we mentioned before, there is more than one place to look for information these days. Content marketing is moving beyond traditional touchpoints, and maintaining an omnichannel strategy will be crucial to the success of marketers and businesses in 2025.
This trend doesn’t require a complete strategy overhaul – you can start by repurposing content for different channels. Do you have a well-performing blog post on your website? Repurpose it for social media or create an email or SMS campaign from it. Make your content accessible from non-traditional touchpoints to create a 360° content marketing strategy.
8. Interactive content
In today’s world, people are looking for something that will grab their attention and keep them engaged. Interactive elements help create that experience on your content pages.
Interactive elements allow your audience to manipulate or interact with parts of your website. Here are some ideas for making your content more interactive:
- Calculators or other tools
- Questionnaires
- Animated infographics
- Image galleries
- Maps
- 360 degree photographs
Adding these elements will make your content more valuable and engaging for your audience.
9. Podcasts
The demand for podcasts continues to grow.
In 2022, there were approximately 98.4 million podcast listeners in the United States. By the end of 2026, this number is expected to increase to 119 million.
Podcasts are great for building relationships, providing value to listeners, selling, increasing brand visibility, and establishing authority. To maximize their potential, you can repurpose already published pieces of content that have generated interest in your audience.
10. First-hand data collection
Although Google has extended support for third-party cookies until 2025, companies are already incorporating first-party data collection into their strategies.
Some ways we collect this data include:
- Surveys
- Details of registrations on the site
- Event-based tracking
- Analysis of customer purchase history
First-party data enables data-driven decisions to create more effective landing pages, registration processes, and web copy.
11. Fun and relatable content
Content fatigue is a hurdle for content marketers. Users, overwhelmed by the amount of information on the Internet, often ignore complex content.
That’s why funny and relatable content is gaining ground. Memes are a great example. Despite their humorous nature, companies use them to illustrate user pain points and their solutions, with a significant impact on conversions.
Other examples of fun content include:
- Short and funny videos
- Comic strips
- Joking
- Games
Not only does this humanize your brand image, but it can also be an effective strategy to increase engagement and sales.
