Do you want to know how to use Artificial Intelligence to your advantage to boost your SEM advertising campaigns and get more conversions from the SERP? In this article, we’ll tell you about the most interesting AI tools you can use to implement these types of ads and all the benefits they can bring you.
If you’re not yet using AI applied to marketing and ads that appear in search results, or you don’t know how to do it quite well, take note because this article is intended for companies like yours that want to implement or improve the application of AI in digital marketing.
Why use Artificial Intelligence in your SEM campaigns?
Artificial intelligence and SEM make a great team. It’s a combination that can bring many benefits to a SERP advertising strategy. We believe that, first and foremost, it’s important for you to understand some of the most important positive aspects that applying this technology to your SEM strategy can bring to your SEM strategy so that you have a clearer understanding of why it’s highly recommended for this type of advertising strategy.
Automation of repetitive tasks
Every SEM advertising strategy requires the implementation of small, routine tasks that require a significant amount of time from your teams: bid adjustments, keyword research, ad configuration, etc. There are Artificial Intelligence tools or SEM advertising platforms equipped with this technology that can perform these types of tasks, freeing up teams from this work so they can focus on other, more creative or strategic activities.
Debugging
This point is closely related to the previous one. Automating various SEM campaign actions with Artificial Intelligence allows companies to be more precise in executing ads, as reducing manual intervention also reduces human error.
This makes campaigns more effective and delivers better results, especially in large-scale SEM campaigns where a large number of ads are managed and errors are more common.
Cost reduction
Again, this is a benefit of combining AI and SEM advertising that comes from automating repetitive tasks. By requiring fewer professionals to perform routine tasks, companies can greatly optimize their budgets and allocate them to other, more strategic areas.
Performance improvement
Artificial Intelligence applied to SEM also improves campaign performance by identifying trends more accurately and analyzing campaign data more thoroughly. This allows companies to avoid spending on less successful strategies and focus their investment on actions with greater conversion potential.
What can AI do for your SEM advertising campaigns?
Now that you know the benefits of developing your SEM campaigns with the help of AI, we want to share with you the different actions you can implement with this technology.
Automated real-time campaign optimization
Many SEM advertising platforms allow brands to optimize ad bids based on the results they obtain. This is because the AI they use allows them to understand the behavioral patterns of users who interact with ads, allowing them to adapt their bids and thus increase the chances of conversion.
Segmentation and personalization
SEM advertising platforms not only offer AI to advertisers once the ad has been launched, but also have features equipped with this technology to design campaigns. For example, many platforms offer Artificial Intelligence so you can more precisely target your SEM ads and offer highly personalized campaigns with greater conversion potential.
Content generation
You can also use AI tools to create the text that will accompany your ad, as well as the design and layout of the landing page that users will be taken to when they click on your ad.
However, we don’t recommend delegating all content generation to these types of platforms; instead, let your team use them for support and inspiration. Otherwise, the result may be inhuman and lack originality, making the final ad much less appealing to the audience.
And this recommendation doesn’t just apply to generative AI, but to all the AI you use in your SEM campaigns. It’s highly recommended that your professionals oversee them to ensure they’re following the intended strategy.
Reports and predictive analytics
Finally, the platform you’ve chosen to launch your SEM advertising campaigns may also be equipped with AI-powered analytics tools. Or, you can even use external AI-powered tools for this.
This way, you’ll be able to access much more detailed reports than those offered by tools not equipped with this type of technology. These tools may even provide users with personalized recommendations based on ad performance so you can improve your future strategies.
AI tools you can use in your SEM campaigns
Google Ads
Google offers brands that want to advertise in its search results a wide range of AI marketing tools. For example, in Google Ads, you can use Artificial Intelligence to optimize your campaigns in real time, generate content, and segment audiences, among many other things.
DOLNAI
DOLNAI is another example of Artificial Intelligence applied to SEM campaigns. This platform helps you save time managing your Google Ads SEM campaigns and increase your sales thanks to its advanced AI-powered analytics functionality.
On the other hand, DOLNAI is also equipped with generative AI that improves your ad texts to make them more appealing to your audience.
Microsoft Advertising
With Microsoft Advertising, you can run SEM campaigns to have your ads appear in search results on Bing, Yahoo, and DuckDuckGo, among other search engines in the Microsoft network.
Microsoft Advertising is equipped with a host of AI-powered features, and the company appears to be gradually integrating more. For example, the ad platform has integrated Copilot (the AI chat developed by Microsoft), which you can use to ask any questions about campaign creation and can help you generate content from within the advertising platform itself.
It’s also designed to analyze data in real time and suggest campaign improvements. If you can’t use this option yet, it’s only a matter of time before it arrives in your location.
