The digital ecosystem has grown at a dizzying pace over the course of the last decade. In fact, it has been doing so for many years, but recently it has expanded to unsuspected limits, providing all types of companies with a multitude of opportunities when it comes to leads.
This English term refers not only to potential customers, but specifically to those who, in one way or another, have provided some personal data to the business in question. A clear example is that of a user who, after showing interest in a product or service, enters his or her email address to receive a weekly newsletter.
Attracting these types of leads can be quite complicated, as well as nurturing them. And despite the huge number of them surfing the web, the level of competition is also very high. However, with the digital strategies that we will describe below, it will not be difficult for you.
Inbound marketing strategy to get excellent results
As we just said, attracting and nurturing leads is a pipe dream, sales strategies such as clearly defining the target audience, as well as others that are also particularly important, such as positioning the website well in Google results. All of them are part of a single strategy, which is known as inbound marketing.
This is by far the most advisable digital strategy if your main objective is not only to achieve that initial attraction of leads, but also to nurture them appropriately. That is, once you have obtained the lead, you must provide them with content that is of interest to them – preferably personalized – so that they end up purchasing the product or contracting the service.
To achieve both results, this type of marketing is highly recommended. However, as we will see later, it covers a multitude of digital strategies. Some of them can be a bit complex, as SEO demonstrates perfectly. Did you know that if methods that lack naturalness are applied, they can end up causing search engines to penalize the company’s website? Indeed, this would result in it falling into ostracism, colloquially known as the sandbox.
To avoid risks like this and ensure that you get very good results, the best thing to do is to use the inbound marketing services from a specialized company. By placing your trust in experts in the field with a long track record behind them, they know which methods are effective in each specific case. That is why the various digital strategies that we will mention below and that are part of inbound marketing, sooner or later end up bearing fruit by attracting leads and nurturing them.
SEO
Although inbound marketing encompasses a huge number of digital strategies, we are going to talk about the five that we consider to be the most important, starting with the one that, in our opinion, is the most relevant: SEO, the acronym for web positioning optimization.
Many potential customers use the Internet to search for content related to the products or services offered by companies. Therefore, appearing in the first results is key, especially in the digital age that is synonymous with immediacy. This is demonstrated by the fact that very few Internet users go beyond the first page offered by tools such as Google. Therefore, appearing on it is crucial.
Achieving this is only possible with a good SEO strategy. We have previously made clear the importance of the naturalness of the actions carried out. For example, if external links are generated, they must be present on online portals that, in one way or another, are directly related to the subject matter of the company in question.
PPC
Sometimes the level of competition is so high and certain companies invest so much in SEO that it is really difficult to reach the top positions in the results, especially in a short period of time. This is why many businesses, with the goal in mind of attracting and nurturing leads, are betting entirely on PPC.
This is another digital inbound marketing strategy that involves paying a higher or lower price for each click that potential customers make on an advertisement.
SMO
Whether it’s for attracting or nurturing leads, social media optimization is a great help. Although Facebook may have been forgotten, it remains an important source of potential customers, in addition to other important sources today such as Instagram and TikTok.
Lead Magnet
Developing a good lead magnet is crucial. A good inbound marketing agency will help you shape content that will powerfully attract the attention of users who may be interested in your products or services.
Leads Scoring
After obtaining potential clients, it is time to apply the Lead Scoring strategy. By numerically scoring each lead, you will know which ones are your priority and you will be able to focus on them so that the conversion rate is as high as possible.
