User experience design is essential for any type of experience, including non-graphical ones. Chatbots are a perfect example of this. These types of tools represent conversational user interfaces, mimicking a human conversation.
There are many chatbot software available on the market, but most of them have certain UX design errors, which can negatively influence the user experience.
That’s why, below, you’ll find some tips that will show you how you can avoid these UX design mistakes and build chatbots with UX design that allow you to create human-like conversations. Pay attention!
How can UX design create a chatbot that improves user experience?
In order to provide a quality customer experience, the first thing you need is for your chatbot to be totally engaging. Below are some tips that will allow you to optimize NLP models, perfect your conversation flows, and improve the user experience, accompanied by good UX design.
1. Choose the appropriate visual design elements
The main elements of a chatbot are text, images, and videos. However, the visual design elements of this tool are also equally important, as they play an essential role.
Because the chatbot will be the representation of your company, its visual element has to fit perfectly with the other elements of your brand.
2. Image and avatar for the chatbot icon and widget
You need to keep in mind that the image or avatar works as a visual representation of your chatbot software. For this, you need to choose a unique bot image that matches the personality of your brand. In short, this works as your brand identity as people memorize it just by looking at it.
With this image, you can make it easier for users to identify and interact with your bot. Having a friendly avatar can keep users calm and make the interaction more fun.
3. Typography
Another important factor in chatbot design is typography, as this has a huge impact on readability and user experience. Therefore, you need to be very careful when choosing the font size and type of your software. It is recommended that it is easy to read and accurate, both on computers and mobile devices.
4. CTA and action buttons
An essential visual element when designing a chatbot is buttons. These will help users navigate through complex conversation flows. Therefore, buttons should be used sparingly. It is best to include text that is as clear and concise as possible, so you can show the information action the user will receive when selecting a button.
5. Write content that is attractive and relevant
Your chatbot must have well-structured and planned content that can attract and maintain the customer’s attention. To make this possible, you will need to create fully engaging, useful, and trustworthy content.
6. Keep it simple and accessible
Your chatbot’s language should be simple and jargon-free for greater accessibility. A great idea is to provide easy navigation through QR codes or website links.
Additionally, it is vital that you provide up-to-date and accurate information.
7. Include multimedia elements
The human brain has the ability to process images much faster than it would with text. Images convey emotions in the message being shared.
On the other hand, images, videos, infographics, etc. make the conversation more engaging. An image is quite intuitive, so it can guide people to what they are looking for. Think about how an arrow could guide humans to turn in a specific direction.
Design a good chatbot and improve the user experience
As you can see, when you go to build your bot, you want to design it as intelligently as possible. Creating a chatbot that is effective and works well requires a lot of planning and consideration, so you will need to spend time building and testing it.
But if you want to go with a pre-built chatbot, the chatbot software offered by Crisp is a great option. They automate interactions with your customers, offering them personalized attention in a simple way.
