When we plan a web positioning strategy, there are small tricks and techniques that can be carried out to improve our SEO. Let’s first understand that SEO is a process in which the aim is to optimize a website with content marketing so that it attracts organic visitors from search engines (Google, Yahoo, Bing). In this way, it is about achieving various strategies that achieve this result for free, without the need to go to SEM (paid search engine ads) to stand out on the web.
Heading tags are one of the criteria that weighs the most in terms of relevance for crawlers that index the content they index every day. SEO specialists place the keywords with which people find that website in the heading tags. In theory, every time a person types in their search engine the keyword that the web pages include in their heading tags, in addition to other important criteria, Google will then return the web results that contain that word, because with that information it was crawled and classified.
Search robots cannot see what users see: colors, sizes, videos and images to know what a web page is about, so their job is to prioritize what is within a text. (page source code). This is why heading tags are so important because they highlight keywords that determine how to connect the robots with the headlines within a piece of content, as well as helping to understand how it is organized and structured.
In the HTML language (HyperText Markup Language) there are several types of header tags that will help you stand out in certain sectors of your web articles. On a web page, we can use from H1 to H6, the first being the most important and H6 being the least. Next, we will talk about the first heading tags (h1, h2, h3, h4) and we will give you a brief explanation of how to use them
H1: Title tag
The H1 is a tag that is used to identify those phrases that make up the main title of content on a web page. It should be noted that each page of your website, for example, each blog post, must have its own heading tags (h1, h2, h3, h4) configured. Particularly, the H1 should summarize in one sentence everything that the page represents.
Your H1 heading tags should be customized to the content of each page of your website. That is to say, it is advisable that the H1s allow the crawlers to connect with the central core of your article and not with your company, for example, since it is also an erroneous practice to place the name of the company as an H1 in all the blog posts or inherent pages.
As a title and key piece of SEO, it is logical that your H1 headline appears at the top of your web article, just as the title of a news story would on a website. Google gives greater importance to the content located in the first section of a web document, and it is also logical for Internet users to find the H1 in that position.
Another characteristic that H1 tags must have is that they must have short keywords consistent with the content. In addition, it is recommended to work with the same keywords throughout the entire article to connect computer robots more strongly with your content. Each web page on your site should have only 1 H1 tag, this bad practice will affect you more than give you a benefit.
H2: Subtitle tag
The H2 is a tag used to identify subtitles. They are perfect for separating content and give a little more information to search engines. They must contain synonyms or words related to the main theme of the website. However, the most important thing is that between all the pages on the website, the header tags are not repeated, they are all different and relevant to the content they represent.
H2 tags are used to mark the different sections of a text and indicate the subtitles that the web article has. They must meet the same standards as those existing for H1s, but their content keywords must refer to the text that that subheading is developing. That is if a subtitle of an article is What is SEO for? then in H2, you must have a keyword that connects with that subtitle.
Let us remember that the objective is for web crawlers to be able to recognize the different elements that exist within the content of the page as such. Ideally, there should be between two and six h2 tags on a web page. However, it is not proven that their constant use damages the SEO of your page or is penalized, as happens when more than one H1 tag is used. Try not to identify phrases or calls to action such as: Contact me, welcome to my website, allies, friendly pages, etc. as h2 tags. since these are rather generic titles within the article that do not connect in themselves with the essence of the content.
H3, H4, H5 and H6 tags
The tags H3, H4, H5 and H6 represent the subheadings that are present within H2. When the content must be very thorough and well explained, the use of H3, H4, H5 and H6 is important to also highlight those content connectors. As the tag number progresses, it will have less importance to the search engine. However, it is still important to know how to identify these headings in your content and add keywords to them.
On the other hand, it is important to note that the more subtitles you add to your blog posts, you do not necessarily have a better chance of appearing among the top places in search engines. As far as heading tags (h1, h2, h3,h4) is concerned, quality is more relevant than quantity.
In short, building good SEO for your website will allow your consumers to find you when they need it most, no matter where they are in the buyer’s journey, if you create heading tags (h1, h2, h3, h4) that connect With the right keywords, you will have a successful content marketing and SEO strategy. Heading tags will provide users with a better experience within your website and quick and easy reading of content. In addition, they help you prioritize your content and attract greater traffic to it.
