An overview of the new features implemented in recent weeks on the LinkedIn Campaign Manager platform.
In a blog post published on Tuesday, March 25, 2025, LinkedIn unveiled new features for Campaign Manager, its tool dedicated to managing advertising campaigns for B2B marketers. Already available on the platform, these new features aim to optimize every step of the advertising process, from planning to performance analysis. Here’s a review.
LinkedIn Ads: New options for planning and creating campaigns
Media Planner, a tool to anticipate your ROI
To optimize campaign strategies and maximize “ad spend efficiency ,” LinkedIn is introducing Media Planner. In practice, it’s a module that allows you to evaluate the potential of an advertising campaign before its launch. It offers the ability to evaluate different targeting, placement, or budget options to “estimate reach, impressions (…) or cost per result based on your goals ,” adds Martha Pavoni, group product manager at LinkedIn. The platform also allows you to save and share these media plans.
Campaign Duplication and Dynamic UTMs
To prevent this from remaining a “manual and time-consuming process,” the LinkedIn Ads platform now offers a feature that allows you to duplicate a campaign across multiple advertising accounts.
Since February, this new feature has enabled advertisers to increase the effectiveness of their campaigns, leading to a 26% monthly increase in the number of ad creatives that generated spending, Pavoni points out, based on its internal data.
Additionally, a dynamic UTM generator has also been implemented on the platform. This allows for the generation of unique URL parameters, in order to spend “less time on manual tracking configuration ,” says Martha Pavoni.
LinkedIn Ads: Features for Measurement and Optimization
At the same time, LinkedIn Ads has introduced three new tools to analyze campaign performance and obtain personalized recommendations based on a number of indicators:
- Detailed performance analysis: The Measurement Insights feature allows you to analyze results at every stage of the marketing funnel, explains Martha Pavoni. It can identify key moments in the customer journey and refine targeting thanks to precise insights.
- Centralized Dashboard: Specifically designed for small businesses, this dashboard aggregates all of your campaign data. Beyond providing a comprehensive view of key metrics (cost per result, ROAS, etc.), it provides access to the “latest best practices and LinkedIn announcements to improve campaign effectiveness,” says Martha Pavoni.
- Automated Performance Summary: Powered by AI, this Campaign Manager feature generates a performance summary based on multiple metrics. The tool can also compare your results to those of your competitors.
All these new features can be tested today on LinkedIn Campaign Manager.
