Have you heard of the dreaded spam on Facebook? This involves sending unwanted content or requests to other Facebook users. Sending mass messages, sharing excessive link posts, engaging in unethical marketing practices, and more can lead to your business being marked as spam on Facebook.
Spam worries both the platform itself and users, as it can spread when unsafe links are clicked . Scammers sometimes even gain access to people’s Facebook accounts and use them to send spam.
For this reason, today we will tell you how to prevent your posts from being marked as spam on Facebook and you can continue sharing content without any fear.
What does it mean to be Spam on Facebook?
A business or post may be flagged as spam if users believe it sends unwanted content, violates the page’s rules, if multiple people flag an account as spam, or if Facebook determines that the content in your account is spam.
Facebook is very strict about spam rules, and encourages its users to report it. Facebook tells us that “Spam can spread when you click on unsafe links or install malicious software. “Sometimes scammers gain access to people’s Facebook accounts and use them to send spam.” In fact, the social network has a section where it shares its measures against spam, how to identify it and how the platform itself protects you from spam.
The consequences of being marked as spam on Facebook are:
- Temporary restrictions, such as limiting the ability to post or comment.
- Deleting the post
- Feasibility restrictions
- Account restrictions
There are reasons why an account is marked as spam on Facebook, so you should avoid them at all costs. We talk in detail about this topic.
Reasons to be marked as Spam on Facebook
Fear no more, today we will tell you the reasons why your posts are marked as spam on Facebook.
- Post content prone to spam : Posting content that is misleading, repetitive, malicious, unoriginal or plagiarism, outside of Facebook’s rules or with excessive labeling of people are some of the posts most likely to be marked as spam on Facebook.
- Sending messages to people you don’t know or don’t follow you : Sending messages to people who don’t follow your account in bulk and unsolicited can be considered spam on Facebook. While it is true that Facebook allows you to send private messages to people who do not follow you, it is important to keep certain points in mind to prevent your messages from being taken as spam.
- Contacting people for commercial purposes without their consent : Commercial spam on Facebook involves sending unsolicited promotional or advertising messages to people who have not requested those messages. Also, posting on other people’s walls without their consent, tagging Internet users in promotional content, sending unwanted messages to groups can easily be marked as spam on Facebook.
- Post too much content : If you post massively and repetitively, without considering the relevance or interest of the audience, your content may be marked as spam on Facebook. Although there is no specific number of daily posts for your account to be marked as spam, there are certain points to keep in mind.
- Adding too many low-quality links in a single post : Too many low-quality links in a single post on Facebook can be considered spam and violates the platform’s policies. Adding low-quality links can be seen as a tactic to drive traffic to disreputable websites with unwanted content.
Now that you know the causes of being marked as spam on Facebook, we will show you ways to avoid this.
How to avoid being marked as Spam on Facebook
Now, we are going to talk about some actions that will not only prevent you from falling into the terrible spam box on Facebook, but will also give you great benefits. Remember that each audience is different, so the following strategies, although not infallible, are the most general and efficient for most companies.
Create original and authentic content
To avoid being marked as spam on Facebook, it is very important to create and share valuable and relevant content for customers and Facebook. For example, you can address trends or create content related to them.
This will also help you attract new customers, stand out from the competition, remain in the memory of Internet users, position the brand, improve SEO positioning and more. Remember to show the essence of your brand on social networks.
Plan your times well
Take into account the times of your audience and take care of the periodicity of the publications. Having a well-planned strategy in terms of schedules will help you keep your audience engaged, improve organic reach, generate more interactions and promote user loyalty. This will prevent your content from being considered spam on Facebook.
Let followers come to you
Remember, sending mass messages without users’ consent will mark you as spam on Facebook, so avoid being pushy. However, you can look for other more effective, creative ways that will not mark you as spam.
An alternative is subscription forms. Within your forms you can add your social networks, this way you allow clients to choose the means by which they will communicate with you. With this tool it will be easier for them to approach your brand.
Be clear with your intentions
It is very important to establish a strong image and attract the right audience, so clearly communicating your company profile is essential. This has great benefits such as building trust and credibility, attracting a target audience, retaining followers, facilitating word of mouth and strengthening your brand.
Always officially
Publishing and interacting with users from a business account offers significant benefits to the growth and success of your business. A business account shows professionalism and credibility, generating loyalty and fidelity. In addition, it helps you promote events and products, as well as establish business relationships.
Additionally, posting on behalf of a company on Facebook involves sharing content from the company’s official page, using a profile authorized to represent it. This action is very common in digital marketing to interact with the audience and promote products, services or news.
Shorten the links
Placing links in publications is very important to publicize your website or other networks. However, placing the full URL can cause loss of space, users missing the true message, and giving the publication a bad image. For this reason, it is best to consider using platforms like bit.ly, which is used to shorten links so that your publication does not look cluttered with links and information.
Promote interaction with your audience
Promote engagement by rewarding those who react to your posts or comment on them. You can respond to comments creatively so that users feel valued. Likewise, create creative content so that your content is shared more and reaches a larger audience.
The better you interact with your followers within the posts, the more likely you will be contacted. Make sure that this relationship is fast, efficient, easy and fluid, otherwise customers are more likely to give up purchasing your products or services.
One way to keep customers satisfied is to provide them with excellent service, so adopting a chatbot represents a great investment. This assistant will not only automatically respond to your messages, but will also be available 24/7, accept payments, and collect customer data.
Know and always learn from Facebook
It is very important that you are aware of the changes that Facebook makes. Learn their algorithms and adapt your campaigns to make them stand out. Understanding the logic behind standout content and creating effective advertising will help you improve your content strategies and stand out from the competition. Being up to date with this type of data will help you make good decisions.
Nobody wants garbage on their networks
Being marked as spam on Facebook means that your account will have less reach and your posts will have fewer views, which will negatively affect your brand. Remember, within Facebook without a good strategy, companies are one click away from oblivion.
Now that you know how to avoid spam on Facebook, it’s time for you to avoid this terrible black hole at all costs. Follow our tips and take advantage of our tools, like our chatbots, to improve your presence on Facebook and continue growing.
