What is known as Happyshifting and how is it related to endomarketing?

What is known as Happyshifting and how is it related to endomarketing?
What is Happyshifting?

Who has not seen the famous film “The Pursuit of Happyness”, based on the life of the millionaire and philanthropist Chris Gardner, directed by Gabriele Muccino and masterfully starring Will Smith and his son Jaden Smith, that happiness so longed for that we sometimes It is so difficult to find and for which we fight every day, whether with our family, partner or at work, that condition of well-being that leads us to be fully satisfied, to enjoy and enjoy what we are doing at work level is known as Happyshifting.

In this context, going in search of happiness at work is called Happyshifting, it is a new trend that pursues in employment a complement that contributes to personal happiness and in which the worker, employee or collaborator, can take advantage of all their knowledge and skills. , freely demonstrating their experience and also doing it comfortably, with the satisfaction of loving and feeling happy with your job.

What is known as Happyshifting?

Happyshifting is a term coined by the Spaniards Daniel Lyons and Montse Ventosa in 2009, where the important thing is not the simple fact of having a job, nor the search for job stability, or even an acceptable salary, now other factors come into play. , such as the work environment, personal and professional appreciation, harmony with colleagues, in short, elements that add to the well-being and emotion produced by having achieved a desired goal.

This philosophy has to do with the paradigm shift, with feeling fully satisfied for enjoying or enjoying your job, that emotional stability brought to the work environment generates a superior commitment to the company and therefore leads to success. Likewise, it seeks to break with the bad reputation that work is something annoying or negative, where you feel bitter and often frustrated, but on the contrary that every day you wake up encouraged to enjoy your professional side.

Happyshifting is the idea of ​​transforming the world of work for our benefit with the aim of being happy working, doing your work with the pleasure that comes with being recognized, becoming the ideal employee.

How to recognize a Happyshifter?

Being a happyshifter means seeking happiness through work, turning it into a source of meaning for life. Sometimes we spend even more than a third of the day at work, it is not in vain that we say that it is our second home, because we spend more time there than with our own families, which is why this task should be done with pleasure, motivated and not be a simple routine. Below we mention the characteristics of Happyshifters.

  • They have an enterprising, optimistic personality and are not conformists.
  • They know themselves very well and have had the ability to choose long-term objectives, sacrificing time and financial income.
  • They are people who reinvent their future, protagonists of their lives, who take control of it and do not blame others for their personal and work problems.
  • They decide to be responsible for their own happiness, without blaming third parties.
  • They have incorporated the concept of freedom.
  • They are not afraid to listen to their conscience and consider what they want to be and do for the rest of their lives.
  • They avoid negativity and continually look for incentives that make them feel comfortable in their workplace.
  • You need to know that what you do at work has meaning.
  • They choose to be happy because they enjoy their professional work every day. Furthermore, they care about your personal and professional development.

Happyshifting is the backbone of all Endomarketing actions, since satisfying the internal client, empowering them in their functions, making them passionate about their work, recognizing them for their achievements and involving them in decision-making, is its main objective. A happy worker is more profitable, when people are happy and passionately enjoy what they do, they are more productive.

The cost of having productive people is invaluable and therefore they can perfectly fulfill the role of ambassador, happily recounting their own work experience, hence the importance of having professionals in love with their work who are responsible for providing the best service, with the required attention. and the desired experience radiating from the inside out to conquer the external customer.

This at first glance seems impossible but it is actually simpler than we imagine, the secret of Happyshifting is to have constant communication and feedback to know how to improve and make the other person happy. The key to any type of relationship is communication and trust, together they lead to the desired commitment and complicity between the company and the worker, hence the importance of always informing what we like and what we don’t, how we feel about what we we are doing, listen to and discuss the suggestions or recommendations.

Without a doubt, now that we talk about this, we clearly see the relationship between Happyshifting and the best practices of EndoMarketing by being immersed in it. When the internal client is identified with the company, a new dynamic begins to be generated that leads us to obtain the desired results.

How to apply Happyshifting in your company?

Happyshifting is a trend that is perfectly applicable to companies that consider it so. To develop it, it is necessary to know our workers, their interests, personal projects, what actions must be taken to achieve those desired levels of happiness.

There are many key factors that promote well-being at work, among which are:

The comfort

Comfort within the workspace is not a luxury, but an essential condition to achieve maximum efficiency, which is why it is important for your company to invest in office design so that employees feel comfortable. The workplace has to be conditioned to what motivates you and makes you want to continue in the job.

The feedback

Feedback plays a starring role since in this way they feel valued for their work and therefore, their happiness increases.

The recreation rooms

These spaces are an excellent escape route to rest the mind. In addition, they serve as idea-generating environments, as employees interact with each other, promoting values ​​such as solidarity, empathy, or resilience.

Flexibility in schedule

Complying with a predetermined schedule is not a guarantee of productivity; sometimes it is necessary to give workers the opportunity to manage their time as they wish, knowing that they must fulfill the assigned responsibilities within the established times, allowing them to have slack without exceeding limits.

In short, there are many advantages of practicing Happyshifting, a trend in which both the worker and the company benefit. It is important to ensure that the employee feels happy doing their job. The most important asset of the company is the worker and that human talent must find the perfect balance between their professional and personal life, feeling an important part of the projects beyond their position. Creating an environment based on solidarity and eliminating negative competition are great challenges faced by companies seeking the comfort of their employees.

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