Without a doubt, 2023 has been a year full of modifications and trends within the area of Digital Marketing. It is possible that, at the level of importance, the most notable thing has been the interference of artificial intelligence and the multiple Updates carried out by Google. This has greatly modified the approach in which agencies manage to channel their services.
In this article, I am going to tell you what the main trends are in digital marketing for 2024 with details about each one. Keep reading with us!
Artificial Intelligence (AI) continues to be a trend in digital marketing
2023 marked the starting point of marketing powered by artificial intelligence ( AI ) with tools such as ChatGPT, Google’s Bard, or Bing.2024 is presented as the year in which companies will massively embrace this work methodology, integrating it inextricably into their digital strategies.
AI is useful thanks to its great capacity in data analysis, targeted advertising and acceleration of work times, saving processes. However, personalized experiences are an aspect that, as digital marketing experts, we should not miss, since it is necessary to enrich the connection with customers.
TikTok
TikTok stands as the star that, it is speculated, will reach its maximum splendor in 2024. Although many know it, surprisingly only 4% of marketers in the US currently use it.
So… Why do I think it can become essential in the short and medium term? With a sea of untapped active users and the launch of TikTok for Business, who can dare to deny its imminent performance?
In any case, this is nothing more than a bet that, at the end of the day, must be correctly integrated with the marketing campaigns and strategies used by each specialist.
Influencer marketing
Influencer marketing continues to be the secret weapon of digital marketing, collaborating with influential figures to promote brands. It is speculated that by 2024, micro-influencers (with 10K to 100K followers ) will take center stage, offering more authentic connections with their communities.
The key remains alignment and authenticity in the relationship with these creators. Will we be ready to leverage these influential connections and take brands to the next level? Only time will tell, but I believe that personalization in newsrooms, plus the personal experience of the editor, can greatly influence this new way of marketing.
Personalized Email Marketing
Email Marketing has existed for a long time since it is one of the main strategies to apply in any digital marketing campaign. Naturally, its evolution towards personalization and segmentation redefines communication with consumers.
With the number of emails between businesses and consumers projected to reach 361 billion by 2024, personalization based on user behavior is the key to impactful messages.
Is a personalized email marketing strategy the solution to customer problems? I am sure that, in a short time, we will get the answer we want.
Channels with a better ROI: SEO, content marketing and Google Ads (SEM)
In digital marketing, Return on Investment (ROI) is the key for companies to sustain their strategies and investments. In simple words, if a company does not recover its ROI, it may face losses that compromise its financial situation.
This is why, looking to 2024, SEO, content marketing and Google Ads are expected to be the three essential pillars for a quick recovery of the ROI of companies. However, you don’t have to wait long, since even today these three strategies are essential for any successful marketing plan.
Personally, I consider that the most relevant are SEO and content marketing, since Ads advertising, if poorly targeted, can cause even more losses.
Voice Search and SEO
The rise of voice assistants ( Voice Search ) has transformed the way people search for information online, and I have no doubt it will continue to do so over time. With the continued growth of devices like Google Home, Amazon Echo, and many other voice assistants on smartphones, voice search is quickly gaining ground.
These changes bring new considerations in the field of SEO and search engines since voice queries are different from written ones. This evolution implies a new dimension in search engine optimization (SEO), because, as they indicate, voice queries differ considerably from written queries.
But then… Will 2024 be a year in which voice searches will impact SEO strategies? The truth is that, at the end of the day, keywords are still keywords, even if they are written or generated by voice, but what is substantially different is that people communicate in a more natural and conversational way.
So, I can sense that it will be necessary to focus on much more fluid content and through the use of long-tail keywords that emulate conversational situations. Could this go against strategies that use a lot of AI-generated content? Only time will tell.
User Generated Content (UGC): the new trend in digital marketing that is going strong in 2024
User Generated Content, also known as User Generated Content, is going to be a trend in digital marketing for next year. And, according to the American Association of Advertising Agencies, 96% of consumers do not trust advertisements.
This is complemented by the fact that, in general, consumers trust much more content that seems to be made by real people, of an explanatory nature. Furthermore, if we add to this data the fact that the interest of search engines in this type of content has increased by 335% in 10 years, the trend writes itself.
Why have a digital marketing agency?
Having a digital marketing agency is crucial to achieving specialized experience, strategic focus on campaigns, and also have access to advanced data monitoring tools.
Working with a digital marketing agency saves time and resources. In addition, it allows for more exhaustive data analysis to be carried out, in order to constantly improve and not only that, the professionals who are part of a digital marketing agency have the creativity you need to stand out in the constantly changing digital environment.
A marketing agency will always give you its point of view on each action of the company, as well as the proposed strategies. It is necessary to consider that the results, especially at the organic level (SEO), are not presented immediately, since the results are usually expected in the medium and long term.
At MD Marketing Digital we can help you grow in 2024
Are you looking for an agency that can allow you to participate in the new trends of 2024 and grow? Then MD Marketing Digital is your best choice! In our agency, we have a team of professionals specialized in digital marketing, SEM and SEO.
We can cover multiple types of activities and knowledge around the trends developed throughout the article. In this way, you will be able to grow and, in turn, integrate with the trends that, it is expected, will be the central focus of the coming year.
Contact us to get more details about it and start working together!
