What is a mailing campaign?: Complete guide 2024

Email has been part of our daily lives for so long that it is sometimes difficult to see it as the great marketing resource that it is. That’s why we weren’t surprised to discover, months ago, that a new client, desperate to increase sales, wasn’t using email marketing campaigns as part of his strategy. Serious mistake: if certain tricks become old, it is not for nothing.

Certainly, mailing campaigns are one of the most effective ways to boost a company’s sales, communicate news and promote products. Do you want to know why? So, don’t stop reading.

What is mailing or email marketing and what is it for?

Mailing, or email marketing, is the email communication between a business or company and its target audience. In a good email marketing campaign, the clients to whom the emails will be sent voluntarily give their email address. They can do this by creating a user on a page, by registering with a business to obtain benefits or through landing page web forms. 

In this sense, if you are thinking of developing a mailing campaign, it is important that your entire presence on networks and the web is aimed at obtaining information from your clients. Their email addresses mainly, but also things like interests, gender, age and place of residence. All of this will help you build a solid database on which to build more effective marketing strategies.

Our client, for example, had a good landing page, which it only used to show its product catalog: all contact with its customers was through WhatsApp… Which is not bad in itself, as long as there are not many pretensions regarding the number of sales.

In any case, email marketing is a highly productive digital marketing strategy . Not only does the advertising reach each user directly, but they will be interested beforehand in what the emails will propose. They are, to be more precise, subscribers.

Most email marketing emails sent today present the bulk of their information in a type of elongated flyer. These usually contain images and CTA (call-to-action) buttons that enable you to perform specific actions. Some of them may be making a discounted purchase, going to a company’s website, downloading a file, among others.

But we go in parts.

From the beginning, mailing campaigns made their productivity clear. Take the case of Digital Equipment Corp marketing manager Gary Thuerk. In the late 1970s, his practices gave rise to the term spam, but they also generated millions of dollars in sales for his company. 13 million, to be precise, with only 400 emails.

Around the 90s, with the spread of the Internet, mailing campaigns began to take the place they have in any good marketing campaign. Consequently, the first regulations on digital messaging began to develop.

A decade later, receiving email advertising was anything but a novelty. As a consequence, the need to apply personalization strategies in email marketing became evident. At a technical level, between 2004 and 2005, the first email authentication methods aimed at avoiding spam appeared: DKIM and SPF. Furthermore, with the introduction of smartphones it was necessary to develop emails with responsive designs, which transmitted their messages regardless of the screen size. And the rest is history.

The particular thing about email marketing campaigns is that they do not write an email for each person. After all, this would involve a huge expenditure of time and resources. What is done, therefore, is to share a single message to a list of subscribers. 

As we said, these contacts are, ideally, users interested in your offer. That is, potential or real clients. However, for a mailing campaign to be successful it is not enough to send the same message to all your contacts: it is necessary to personalize them a little. And this is where segmenting your audience comes into play.

This consists of nothing more and nothing less than putting together lists based on specific criteria. They can be lists by gender and age; lists depending on whether the contact arrived through a landing page or other means; lists that divide users by interests or by their behavior on a page… Well, the possibilities are many. The important thing is that you can use them to personalize the emails you send in a mailing campaign, depending on your subscribers. 

At first glance, this seems counterintuitive. After all, wasn’t the idea of ​​email marketing campaigns not to sit down and write email by email? However, when we talk about “personalization” we are not necessarily referring to an email for each client, but rather one for each segment of your database. A real estate agency, for example, will not send the same offers to clients in a certain city as it does to clients in a certain area.

Now, this does not mean that you have to leave aside the option of customizing your emails as much as possible. Many mailing platforms have the option to automate issues such as the name of the recipient that appears in the subject or the body of the message… Not to mention the companies that send empty cart emails (if you use Mercado Libre, you know what I’m talking about )! However, the level of customization required ultimately depends on the type of campaign outlined and, above all, what you are seeking to achieve.

For now, personalization is crucial to achieve a successful mailing campaign. Because? Because a personalized email directly addresses the interests of your customers and this produces better opening rates (50% more, according to HubSpot) and conversion rates . Already in 2022, 95% of marketing professionals described personalization strategies as “successful“, according to Statista. The data doesn’t lie: personalizing your emails is key.

The effort that goes behind a good email marketing campaign is considerable . But, as we told our client, it has an advantage: it is recycled. Having a well-segmented database and developing personalization strategies allows you to implement different mailing campaigns with different objectives. Some of them are:

• Convert new customers and maintain existing users.
• Improve the presence of your brand and increase the trust that customers have in it.
• Communicate news about your business or company, such as product launches or the opening of a branch.
• Disseminate specific promotions and offers , as well as free resources .
• Offer support to your customers, through lists of frequently asked questions or satisfaction surveys.
• Bring traffic to your website (which is functional to all of the above).

Benefits of mailing campaigns

The reasons why you should use mailing campaigns in your marketing strategies do not end with their versatility. Investing in a good email marketing campaign is, in fact, one of the best ways to boost your business or company. Not for nothing, in 2020 84 % of companies in Latin America and the Caribbean used this medium to interact with their customers, according to Statista. And this strategy allows you to reach a LARGE number of users interested in your proposal. And the capital letters are not an exaggeration. Statista estimates that, by 2026 , there will be 4.73 billion email users worldwide.

Of course, this, in itself, doesn’t say much: we all receive dozens of emails per day that we never open. Of course, we will undoubtedly open one that piques our curiosity; After all, Mailchimp estimates that the average open rate for email campaigns is 35.63% of users. Of that 35.63%, an average of 2.62% generate leads. It may not seem like much, but it is more than enough if you consider that email marketing campaigns usually target thousands of potential customers. Not to mention that the average subscription cancellation rate is more than ten times lower… Nor that, in any case, you will be reminding 33.01% of your users of your existence. 

It is no surprise, therefore, that for mailing campaigns, an ROI of 4400% is generally calculated. That is, 44 times each unit invested. Thus, email marketing is positioned as one of the lowest cost advertising strategies in the digital age. Precisely, that is why the investment in it should not be spared. The effectiveness of email marketing is high, but it cannot camouflage a poorly designed campaign.

And it’s not that not knowing how to develop an effective email marketing campaign from start to finish is a crime. In any case, it is a shame to let such an effective resource remain with its potential half-hearted or untapped. For this reason, our client is the example to follow: no one is dying to turn to a professional. Or a team of professionals, if applicable… But we will continue with this later.

Types of email marketing campaigns

You already know what email marketing is, what it can be used for and why implement it. Now it’s time for you to name the different types of mailing campaigns, some of which you will undoubtedly know from having received them. Let us begin.

• Promotional campaigns. These types of emails are used to advertise and launch events, products or services on the market. They seek to achieve short-term conversions . For this reason, they usually include limited-time offers, free trials and other resources that encourage purchase.
• Seasonal email. Email marketing campaigns of this type are carried out for specific dates or times of the year. They usually feature promotions and exclusive products, such as discounts on school supplies for the start of school or green beer for St. Patrick’s Day.

• Newsletter. This type of email appears in 99.9% of email marketing campaigns. As their name indicates, their main function is to communicate news about your business, although they also serve to give advice to users, anticipate new products… In short, they are extremely versatile. Additionally, since they are sent periodically, they tend to increase customer engagement and brand recognition.
• For inactive clients. If a customer stops interacting with your page, a good option to get them back is to send emails that remind them of your existence. These may contain offers targeted according to your interests, questions or surveys. They may even ask you to confirm that you want to continue receiving your emails. In the worst case, your database will be a little cleaner. At best, you will have a client who turns to your services once again.

• Empty or lead nutrition carts. They are specific for users of e-commerce pages who filled their web carts (or searched for a certain product), but did not make the purchase. Like seasonal or promotional mailing campaigns, they are aimed at achieving short-term conversions. Particularly, these emails seek to finalize the transaction, reinforcing the user’s interest in the offer, or presenting temporary promotions. 
• Opinion, testimonials and surveys. If you need to retrieve information about your customers’ experience with your business, this type of email is ideal. To segment our client’s database, for example, we send emails with surveys to already registered clients. Thus, we obtained data based on which to develop marketing campaigns. Our client, for its part, used the information to improve certain aspects of its project. Seeing that his concerns and interests were taken seriously also contributed to increasing customer engagement and, consequently, reactivating sales.

How to run a successful mailing campaign?

Creating a good email marketing campaign is an extensive process that can vary greatly depending on the type of business or company you have and the tools you use. In any case, there are three general issues that remain true for both multinationals and one-person ventures. These are:

Define objectives and audience

When developing a mailing campaign for our client, the first thing we did was define a clear and achievable goal. Although at a general level this was to generate more sales, we determined other, more specific objectives. The strategy to be developed would largely depend on them . That is to say:

• The type of email to send.
• The frequency of diffusion.
• The content and tone of the message.
• Database segmentation.

With our client, the “micro” objectives were to collect updated data about their clients that would serve to organize their database. Other objectives could have been to increase brand recognition or promote certain products. However, at that time what their business needed (in our opinion) was not that.

To determine the objective of your mailing campaign, it usually helps to ask yourself what your business needs that you can achieve by sending emails. Within a certain period of time , of course. When establishing these questions, a range of results must also be established that indicate whether the campaign was successful or not. That is, to what extent its objective was met.

The second step that any email marketing campaign that is projected from scratch must take into account is the segmentation of its audience. As you already know, this is done based on the data that users voluntarily submit. Such data varies according to the objective to be achieved, and according to the proposal offered in the email. The only piece of information that must appear is the email address . 

In the case of our client, on the one hand we seek information about the interaction of users with their page and their networks. We also collect feedback on your satisfaction with the products offered. On the other hand, we focused on collecting demographic data, which would give us a better image of who their customers were. Based on this, we were able to segment the contact list and advance in the design of a more personalized email marketing strategy.

Let’s recap: once you have the data and define the variables according to which you will differentiate them (always based on your objectives), it will be time to segment your contact lists . For this, the most effective thing, in terms of time, results and effort, is to resort to technology. The vast majority of email marketing platforms (such as Mailchimp, Brevo and E-Goi) include data segmentation functions that simplify the process. A tip: try to look for segmentation tools with dynamic lists, which are updated automatically every time a user generates a lead. This way, you will save yourself from having to update your databases every now and then.

Create email content

After defining their goal and who made up their target audience, our team of professionals dedicated themselves to  writing and designing the emails that our client would send. 

The content of an email depends a lot on the type of mailing campaign being developed. Of course, it is essential to have a very good understanding of the target audience: knowing what attracts them and how to convince them to take a certain action.

Keep in mind, in any case, that an email consists of the following parts:

• Affair. It is the gateway to your shipment. Therefore, it should catch your customers’ attention enough that they want to open it and see what’s behind it. Ideally, it should be short, transparent and direct: you don’t have to make false promises about the content of the email. To make it more attractive, a couple of tricks that never fail are to use the most important words at the beginning and, whenever possible, add emojis . According to Campaign Monitor, the latter can increase open rates by over 50%.
• Message body. There is little point in having all your messages opened if they do not generate conversions. It will be the task of the body of the text to obtain them. Certainly, the content depends a lot on the offer. However, you will always have to provide some information relevant to the user, clear, concise and as personalized as possible. In addition, the highlight of your marketing strategy (for example, a discount coupon, with the call to action) should appear at the top of the email. This, just in case readers don’t scroll down.
• Images and design. The use of images is more than recommended. Even so, these do not have to exceed 60% of the content . Keep in mind that email managers may block images or slow down email downloads, especially on mobile devices, if they are too large. Regarding the design, it is important that it is responsive and that it reflects the identity of your brand. The layout of the content is also important: use capital letters, bold and underlined to highlight those elements most relevant to your message.
• Call to action. All email marketing campaigns must have at least one call to action ( CTA ) that is consistent with the stated objective. The CTA must tell the recipient to perform the action we want, so it must be easy to identify. A good strategy, therefore, is to include it in the form of a button. This practice can increase your conversions by up to 28%, according to Campaign Monitor. On the other hand, it is also recommended that, when possible, your clients have several options to choose from. By not feeling pressured, they will be more likely to maintain a favorable disposition toward your proposal.

• Footer and header. Generally these sections are used to include data about the social networks of the company or business, or unsubscribe buttons. Both issues are extremely important. Networks, because they will provide you with new channels to reach your customers and maintain the presence of your brand. The “unsubscribe” button, because every good email marketing campaign is developed on a quality database. And a valuable contact base is one that includes users who are truly interested in the offer.

Choose the right mailing platform

A third general issue of developing an email marketing campaign (which should not necessarily be left in third place) is selecting a mailing platform. This is not something that has to be done lightly: given the success of this advertising channel, there are almost too many platforms… And not all of them offer a quality service or one that adapts to one’s needs. Therefore, there are three points to keep in mind when evaluating an email marketing platform:

• The reputation it has in the market. This influences the quality of your support and the reputation of your IP address, which will be reflected in the bounce number of your emails. Another way to check this is to check their deliverability rate, whenever they offer that information.
• Its integration with external lead capture channels (mainly, landing pages). A well-integrated platform will allow you to make the most of the data you obtain, without losing information. The best option, however, is to use “all-in-one” software that can be used to carry out a marketing campaign from multiple fronts.
• The automation functionalities and services it includes. The more features a platform has, the better campaigns you can develop. Ideally, it should feature tools for data segmentation and analysis, as well as diverse templates. A good idea is to review how the plans they offer adjust to changes in your number of subscribers.

Of course, there are also other issues to take into account when selecting an email marketing platform. The budget you have, whether accessory tools will be used, the level of mailing knowledge you have… For this, general advice is only useful to a certain point. After all, an email marketing platform does not suit any business or company equally. What to do then? Turn to a consulting service, this will help you make an informed decision and, above all, tailored to what you need.

Examples of successful email marketing campaigns

Let’s now see how all of the above comes into play when putting together emails for a mailing campaign, with three different examples. 

Newsletters: novelty as a strategy

First of all, we have a newsletter. This type of email usually has more text than the vast majority of messages found in an email marketing campaign. For this particular case, the body of the email describes the new videos and broadcasts that can be found on Medici TV.

This classical music streaming service has a few open access files and many that require purchasing a paid plan. In this sense, the newsletter is not only communicating news, but also gives reasons to acquire a paid plan to those who do not yet have it. 

Of course, just reading about the new videos may not be enough. Therefore, clicking the play button takes you to a snippet of the content, which leaves the listener wanting to continue listening. The design, quite sober, puts the focus on the video, directing the user towards it. On the other hand, since what is announced is a live presentation, the sense of urgency that comes from the call to action (“watch live today”) is justified.

At the end of the email, more reasons to subscribe to Medici TV are given, with icons that reiterate them. There is also a CTA in red (one of the brand colors), so that whoever decided to subscribe can do so easily and before reconsidering their choice.

Beyond communicating information, the success of this email is also that it invites readers to interact with it in multiple ways. Additionally, as each interaction redirects the user to the Medici TV website, email helps increase website traffic.

Returning to its content, this newsletter delivers its message in a supposedly objective manner. Advertising manipulation is disguised in such a way that it seems that it is the offer that convinces the reader, instead of the email. And this is key when seeking to achieve the customer’s good disposition, a state that usually precedes a conversion.

Two for one, in seasonal mailing

As you no doubt know from your inbox, email marketing campaigns make the most of special dates. Even a semi-unknown one, like World Nutrition Day, is a good excuse to remind your customers that you exist… And, incidentally, give them an excuse to buy from your business. What is the moral? In marketing, everything can (and should) be an opportunity. And this email, in particular, is an opportunity that was taken advantage of quite well.

Let’s start with the subject line. On the one hand, it includes an emoji, and you already know the benefits that that brings. On the other hand, it uses the second person, a personalization strategy that can be applied without the need for specific tools. Finally, make it clear that a benefit is being offered to the customer… And that to find out more about it, they will have to open the email. Building anticipation, addressing the reader directly, and including emojis—everything an attention-grabbing subject line should do.

Let’s keep going. The first thing that jumps out to the user when they open the email is a coupon that offers a 10% discount. It also presents photos of some of the products that can be purchased. A little further down, above the CTA, is the code that must be used to access the discount.

Now, there is a small detail. And, below, there is an informative section where the issue of discounts is not discussed again and it talks about oily skin. At a general level, this seems to contradict one of the maxims of email marketing: that what the subject promises is not reflected in the content of the email. The fact that the discount coupon is the first thing that appears is necessary to disguise this contradiction and allows us to expand the topics discussed.

Towards the end, there is another CTA, related to the “second part” of the email. Offering more than one call to action works, in this case, as a cheaper form of personalization. Because? Because this, together with the design of the email, allows us to avoid the need to run two mailing campaigns… As well as segment the target audience between those who suffer from oily skin and those who do not.

Our client, for obvious reasons, opted for something similar. Since he needed to make up for lost time and had limited resources, he decided to do a two-in-one email marketing campaign. At the top of the email, it included data about the new products it offers and a CTA to its landing page. A series of images of their products interspersed with the text helped stop scrolling. At the bottom, finally, was a 25% coupon for Father’s Day, along with a second call to action.

Two last characteristics of this email that are worth rescuing are its focus on the benefits that the client can receive and the writing of its content. Using an informal style serves to strengthen trust between the client and the business. The phrase “these damn invaders” marks a relationship of empathy that is reflected in the intention (expressed in the subject line) to “take more care” of the client.

Recover clients with just an email

Who wouldn’t open an email with a subject line that says “your purchase is on the way” and, on top of it, has a truck emoji? We certainly don’t. And, presumably, the same thing would happen to a good number of people. The most effective way for a user who ignores email marketing campaigns to open an email has never existed.

Of course this has its risks . The user’s emotions before opening the email can range from curiosity (at best) to indignation. Not because of the message itself, but because of the idea of ​​having been scammed.

On the other hand, opening the email and seeing that there are no unexpected purchases on the way is a bit disappointing. It is, then, when the discounts offered come into action, presenting the user with a new incentive to make a purchase and receive an email with a similar subject… And this time, it is not just for advertising.

As in the previous example, in this mailing campaign there are two CTAs. The difference is that, in this case, both offer the user the same benefit and a single action: get a discount when purchasing. The entire message focuses on getting the customer to purchase a product, whether through the application or the website. Thus, a user who reads this email will be more oriented about how to act than someone, for example, who reads the email from Perfumerías Primor. 

This does not mean that one case is better than the other, but simply that they have different objectives. Natura’s email marketing campaign focuses on achieving a purchase and, subsidiarily, more downloads of its application, by offering extra discounts . Perfumerías Primor, on the other hand, seeks to generate new sales, but not so much by offering discounts as by showing what can be purchased.

Regarding the design of this email, there are some issues that also explain its success. First of all, the use of brand colors is an excellent way to reinforce an already established identity. Secondly, leaving the brightest colors as the background color of the offer’s text makes it the first thing that catches the reader’s attention . The inclusion of the benefits of buying from Natura (supported by the corresponding illustrations) provides more reasons for the user to make the purchase. Likewise, the two links to resolve doubts through calls or WhatsApp increase confidence that the company looks after the client’s interests.

Finally, adding links to the company’s networks at the bottom of the page is a highly recommended practice. Because? Because it provides new means to maintain contact with the user and continue showing them everything the company has to offer. 

Common mistakes in email marketing campaigns

Nobody likes to be wrong. And yet, we all make mistakes from time to time. Even the professionals Therefore, it is important to know which errors are most frequently found in mailing campaigns, as well as the most convenient ways to solve them.

• Buy databases. As you may remember, to work their magic, email marketing campaigns must have a solid database. That is, with a well-segmented list of subscribers interested in what is offered. However, some companies choose to purchase lead bases. Although most of the users they contain will undoubtedly not have much interest in your project, these databases do not constitute a viable tool. For now, they usually contain inactive or non-existent emails. Additionally, since they tend to produce high rates of spam, serious email marketing platforms often do not authorize sending emails to these lists.
• Use a no-reply sender or do not have your own domain. When writing emails, it is important to use email addresses enabled to receive responses from users. In other words, avoid no-reply, as it depersonalizes and disrupts the interaction with the customer. If you can’t respond to messages from a company, how can you trust that they can take your interests into account? Keep in mind, however, that having your own domain usually requires some investment… But the confidence generated by receiving messages from a business account should be enough to amortize the expenses .
• Include spam words . Messaging applications have ways to track potentially harmful emails to whoever receives them. As it does? Through the analysis of the words that appear in the subjects and in the content of the emails. Therefore, it is very important to avoid terms that are often marked as “spam.” These differ depending on the subject of the email. Some of them are “especially for you”, “call now”, “urgent”. For dating apps, meanwhile, the phrases “meet singles” and “find a partner” are prohibited, as can be seen in the Tinder email below.

• Not putting together a shipping plan. For an email marketing campaign to be truly successful, it is necessary, among other things, to have a clear sending frequency. In these cases, neither extreme is good. Sending emails too far apart can cause users to barely register your brand. On the contrary, receiving emails every day can irritate your customers to the point that you end up losing them. With our client, for example, we spent an entire afternoon putting together an extensive and detailed shipping plan. Proceeding in this way also allowed us to advance the production of emails, saving time and resources. 
• That the design is not responsive. Nowadays, not designing your emails to be optimized for smartphone screens can become a catastrophic mistake… Unless your target audience usually searches for the product or service you offer on computers, instead of on cell phones. But knowing for sure takes time. Therefore, it is advisable to play it safe and ensure that the design of your emails is responsive. For this, it is always best to use email marketing platforms with functionalities aimed at this.
• Send an email without previewing it. Digital marketing handles very limited times. However, one should not distribute their emails without first checking that they do not contain errors. It’s also important to do shipping testing, to make sure the system works and everything is in place. Some mailing platforms have this option. The alternative is to send a few emails. However, this does not allow us to evaluate technical issues, such as the delivery capacity of a platform or its speed.

Tools and resources for email marketing campaigns

Optimizing your mailing campaigns has never been as easy as it is today, thanks to the large number of resources that can be found throughout the web. Of course, to find them, you have to know what to look for. And we can help you with that.

Email marketing platforms that you need to know

We already told you what should be taken into account when selecting a mailing platform. Now, let us introduce you to some of the many options you can choose from:

• Mailchimp: This platform integrates websites, landing pages, social networks and mailing campaigns. It has essential functionalities for email marketing: subscriber segmentation, sending automation, metrics analysis and A/B testing. Its great disadvantage? Unsubscribes are deleted manually, which is somewhat cumbersome.
• Email Octopus: Comprehensive mailing tool with high delivery rates and economical plans, adaptable to the number of subscribers and shipments. Its free plan is limited in terms of design, but supports bases of 2,500 subscribers and sends 10,000 emails per month, with three updates. In addition, it allows you to integrate up to three landing pages or forms; not like that, social networks.
• MailerLite: Like Email Octopus, this platform does not integrate information from your social networks. However, the price of their plans adapts to your number of clients and the characteristics of your project. In fact, he divides his plans into “growing business,” “advanced,” and “enterprise.” On the other hand, the design of its templates is responsive , which is always good.  
• Brevo: The former Sendinblue. It is a customer relationship management platform, oriented to mailing. Its free plan includes up to 300 emails per day and bases of 10,000 contacts. Disadvantages? Yes, mainly because their lower cost plans do not allow you to remove the Brevo logo from their templates. Additionally, they do not include features like A/B testing and performance analysis tools.

Tools to improve your subject lines

We already made it clear that whether the email is opened or not depends on, say, 80% of the subject. To make sure that this part of your email is not going to fail you, you can use tools such as:

• Coschedule
• Moosend
• Omnisend
• Mail Meteor
• Capitalize My Title
• Subject Line

These tools allow you to evaluate how effective different subject options are for an email marketing campaign. Moosend, in particular, considers subscriber count and category when analyzing potential subject lines. On the other hand, Mail Meteor generates alternative titles automatically, so you have more options to consider.

Almost all of them work with algorithms supported by AI and are free to use. Furthermore, although its pages are in English, they are also used to evaluate titles in Spanish.

Recognize possible spam and evaluate the deliverability of your emails

Before sending an email, it’s a good idea to evaluate its overall quality to make sure you’re not spamming. For that, some useful applications are:

• Glock Apps
• Mail Tester

With these platforms, you can ensure that your emails are being received correctly and, if not, take the appropriate measures in time. Likewise, some tools to evaluate the deliverability of your domain (that is, your ability to reach users) are:

• Senderscore
• Mx Toolbox
• Google Postmaster Tools

Tools to clean databases 

Even companies with the best email marketing campaigns have to clean their databases from time to time . Several mailing platforms automatically eliminate users who unsubscribe or do not open emails. However, others (like Mailchimp) require this to be done manually, which can result in a lot of time wasted. In these cases, you can automate the cleaning of your databases with tools such as:

• check email
• Safety Mails
• Captain Verify
• Data Validation
• Applied Marketing

The only disadvantage? These types of tools are usually paid. Therefore, it may be more convenient to open your wallet a little more and sign up for a plan on an email marketing platform that includes these functions. Thus, in passing, you will access the rest of the functionalities of the software in question.

Professional assistance

The web is full of tools that you can use to optimize your emails. As a general rule, its use is quite intuitive and its functionalities are more than sufficient. However, even the best of tools is not enough if there is not a solid email marketing strategy behind it… And ahead, since analyzing the metrics of your campaigns and acting accordingly requires a level of knowledge and experience that is not acquired by one day to the next.

In this sense, no resource increases your chances of having a successful email marketing campaign as much as turning to a verified professional… Or, better yet, to an agency of digital marketing professionals that assures you, among other things, a complete and quality.

From draft to email: your time has come

In these last few minutes you learned what mailing campaigns are, why they are the key to digital marketing and (broadly speaking) how they are developed. You also learned about some of the best email marketing platforms on the market, their advantages and disadvantages. More importantly, you discovered what not to do in a mailing campaign if you are looking for good results. All this, accompanied by examples that, without a doubt, were not so necessary, since you must have a few more waiting for you in your inbox.

There is only one thing left to tell you: you are ready. Maybe not to dominate the world of email marketing campaigns overnight, but to try creating at least one email. What do you have to lose? After all, the vast majority of email marketing platforms offer free plans and, in case things go wrong, you can count on us .

At Enjoy Minder we are an agency of specialists in the different areas of online marketing , trained to help you meet your objectives, one email at a time. We cover all the aspects that an effective mailing campaign needs, from the analysis of its results to the generation of content. Not bad, right? But let’s not get ahead of ourselves, first things first and, at this moment, it’s your turn. We want to know your experiences with email marketing campaigns, whether you are a novice, expert or amateur. Don’t hesitate to tell us any questions you have and, when you need it, to ask us for help! We are here for you.