When talking about SEO services, the main question that may arise is, “What do SEO services include?” That is what we are going to discuss throughout this page.
Of course, SEO services can include different elements, depending on the agency offering them. However, there are several common types of SEO services you are likely to encounter, including:
- On-page SEO
- Off-page SEO
- Technical SEO
- Competitor analysis
- Content creation
- SEO tracking and monitoring
On-page SEO
On-page SEO is a type of SEO that focuses on optimizing your website to have a better chance of appearing in search engines. Almost all SEO service packages include on-page SEO, as it is one of the most essential parts of the process. Some of the elements you can expect from On-page SEO services include:
- SEO Audit of the Website
- Internal linking
- Keyword research and integration
- Optimizing Title Tags and Meta Descriptions
Off-page SEO
Unlike On-page SEO, Off-page SEO involves helping you appear in search results by optimizing different aspects of your website.
A great example of this is backlinks, which is when third-party websites link to your page. An SEO agency will help you get more backlinks, increasing your reputation and improving your ranking on Google.
Off-page SEO also includes optimizing your Google Business Profile, which will give you more chances to appear in local 3-packs when people search for businesses in your industry. Similarly, you can get help getting listed in various online directories and local listings.
Technical SEO
Another of the most common SEO services is technical SEO, which brings us back to your website. Technical SEO is one of the areas that businesses often need help with, as it is — as the name suggests — very technical. It involves optimizing many of the features in the backend of your website to help you improve your rankings.
Some of the services that are typically included in technical SEO are:
- Optimizing page speed to make it load faster
- Improve site architecture and optimize sitemap
- Upgrading your site’s security with HTTPS
- Optimize the site to be mobile-friendly
Competitor analysis
SEO, like all marketing and sales, is inherently competitive. Not only do you have to convince people to buy your products or services, but you also have to persuade them to choose you over your competitors. That means your SEO needs to outperform your competitors’ SEO, and to do that, you need to know your competitors’ strategy.
That’s where competitor analysis comes in. An SEO agency will analyze the SEO tactics your competitors are using, looking for weaknesses that can be exploited and successes that you can emulate. They’ll then use those insights to help you build a more effective strategy to rank above them in search results.
Content creation
An essential part of any SEO strategy is content creation. SEO is all about getting your website content to appear in search results, but that won’t happen if you don’t have engaging content from the start. You need something that will draw users to your website and increase their trust in your business.
Most SEO service packages will include some form of content creation and optimization. Whether it’s written content like blog posts and articles, or multimedia content like videos, a professional agency can help you create these materials. They’ll also help you optimize them with tactics like keyword integration to help them rank in relevant search results.
SEO tracking and monitoring
For your SEO to be successful in the long run, you need to continually improve it. But you can only improve your SEO if you know what’s working well and what’s not. To do that, you need to put in the time and effort to monitor your SEO campaigns. Fortunately, that’s something more than an agency can handle for you.
An agency will closely monitor your rankings, traffic, and website activity to see which SEO tactics and content topics are driving revenue, as well as which are struggling and need to be re-optimized. Using those insights, they will work with you to improve your campaigns over time.
Why does your business need SEO services?
Now that you know what SEO is, let’s find out why search engine optimization is essential for a business.
Increase visibility
Visibility is the cornerstone of your business’s online growth. Effective SEO strategies optimize your website to appear on the first page of search results for relevant queries. When potential customers search for terms related to your products or services, SEO helps you rank on the first page of search engines. The better your SEO, the better your online presence will be, leading to significant success for your business.
Tip: Focus on optimizing for high-intent keywords—terms your ideal customers are actively searching for, like “best [product/service] near me” or “affordable [industry] solutions.”
Generate more organic traffic
One of the main goals of SEO is to drive high-quality, organic traffic to your website without paying for ads. Organic search is responsible for 53% of all web traffic, making it the biggest generator of visitors compared to paid search and social media. By targeting keywords that your ideal customers frequently search for, SEO helps connect your business with people who are actively searching for your products or services.
This organic traffic often leads to higher engagement, more inquiries, and increased conversions, ultimately resulting in a better return on investment (ROI) from your marketing efforts.
Tip: Use tools like Google Keyword Planner or Ahrefs to identify keywords with high search volume and low competition, then create content that directly addresses those terms.
Improve user experience
SEO isn’t just about search engines; it’s also about improving the user experience on your site. A well-optimized website loads quickly, is easy to navigate, and works perfectly on mobile devices. Websites that load in less than 2 seconds have higher engagement and conversion rates, as 53% of mobile users will abandon a site that takes more than 3 seconds to load.
Google evaluates your website rankings based on Core Web Vitals such as loading speed, responsiveness, and visual stability. This shows that Google prioritizes websites that provide a positive user experience. A better user experience leads to higher engagement rates, repeat visits, and better conversion rates.
It acts as a magnet to generate leads
SEO is one of the most effective tools for generating leads. It naturally converts high-intent web visitors into leads. Companies that use inbound strategies, such as SEO, have 61% lower costs per lead than those that rely on outbound methods, such as cold calling or traditional advertising.
Unlike other marketing strategies, SEO-driven traffic is made up of users who are actively searching for your products or services, making them more likely to engage, inquire, or make purchases.
Tip: Optimize your website’s landing pages and calls-to-action (CTAs) to seamlessly guide visitors from interest to inquiry, improving lead conversion rates.
Increase your brand credibility
SEO improves your brand credibility by ranking your website at the top of search engine results. Websites on the first page of Google capture 71% of all clicks in search traffic. High rankings signal to users that your business is reputable, trustworthy, and authoritative in your field.
High rankings tell users that your business is reputable, trustworthy, and authoritative in your field. People are more likely to trust brands that appear on the first page of search results than those buried in later pages. A well-optimized website with high-quality content and a user-friendly design reinforces your brand’s authority and trustworthiness.
Tip: Invest in quality content that demonstrates your expertise. Publishing blog posts, guides, and case studies will engage your audience and establish your brand as a go-to resource in your industry.
It is a cost-effective solution
Compared to traditional advertising methods, SEO is highly cost-effective. While paid ads stop generating traffic once your budget is exhausted, SEO continues to attract visitors over time without ongoing costs. By investing in SEO, you build a sustainable stream of traffic that can generate high returns long after your initial investment.
Tip: Focus on evergreen content, such as articles, guides, or videos, to generate consistent traffic without the need for continuous updates.
It gives you a competitive advantage
SEO helps you stand out and allows you to analyze and outperform your competitors. By examining your competitors’ strategies, such as their target keywords, content approaches, and backlink profiles, you can refine your tactics to capture a larger market share.
Tip: Use SEO tools like SEMrush or Moz to perform a competitive analysis, discovering gaps in your rivals’ strategies that you can exploit to gain an advantage.
Provides long-term results
Most digital marketing strategies offer you short-term gains, but SEO drives sustained growth for your business. You may have heard the saying, “The grass is greener where you water it.” The same goes for your SEO practices. Unlike short-term digital marketing tactics, SEO delivers sustained, long-term results. The more you invest in optimizing your website, the more authority you’ll build in search engines. Over time, this consistent effort can establish your brand as a leader in your niche, continually driving traffic and growth.
Tip: To maintain and improve your rankings, regularly update your SEO strategy by incorporating new keywords, optimizing old content, and adapting to algorithm changes.
Impact your purchasing cycle
SEO positively impacts the buying cycle by paving the way for potential customers to contact you. For example, if you run a local business, SEO focuses on your local market. It keeps your opportunities visible and gives you insights into customer behavior in that specific area.
Tip: Optimize your Google My Business profile and encourage positive customer reviews to increase your visibility in local searches.
Provides quantifiable results
One of the most notable benefits of SEO is its measurability. Unlike traditional marketing methods, SEO allows you to track virtually every aspect of your strategy. Key metrics like organic traffic, keyword rankings, conversion rates, and user behavior provide insight into what’s working and what needs improvement.
Tip: Use Google Analytics and Google Search Console to monitor your SEO performance. Track KPIs like click-through rate (CTR), bounce rate, and average session duration to assess user engagement and make data-driven decisions.
