If you’re looking for AI tools for marketing but don’t know where to start, we’ve done the work for you in this article. In it, we’ve compiled the best AI tools currently on the market that are most useful in this sector.
We’ve tried to tailor each of them to a specific aspect of your strategy so that they can all be useful. We hope they’re helpful and that you can begin successfully integrating Artificial Intelligence into your business.
The best AI tools available today
1. Gamma, one of the best AI tools for creating visual content
Gamma is a design tool powered by Artificial Intelligence that creates presentations, documents, and websites in seconds and at an expert level. Not only that, but in addition to the design, it can also generate any written content you want to add to your creation.
In the marketing sector, Gamma can help teams create sales slides much more quickly, as well as internal and external marketing documents. It’s also very useful for visually presenting data, as it offers a wide variety of charts, graphs, and tables.
With Gamma, you don’t need any design or coding skills to achieve attractive, well-structured results. Plus, the designs are fully responsive and can adapt to any device.
Your teams can collaboratively create designs with Gamma, and for more sensitive documents, you can add a password-protected security barrier.
2. NotebookLM, one of the best AI tools for word processing
This AI developed by Google can become an expert on any topic you choose. Simply upload the text you want it to process to the system, and NotebookLM will automatically answer any questions you ask about it, create summaries, write content about it, and even generate a podcast with artificial (but quite realistic) voices talking about the topic.
In the digital marketing sector, it can be very useful for understanding complex reports or studies and for learning more about a topic you need to write about. The best part is that it’s completely free and also very easy to use.
3. ChatGPT: The Power of Intelligent Conversation
Who doesn’t know one of the most popular and widely used Artificial Intelligence platforms? ChatGPT is, without a doubt, one of the most recommended and powerful conversational chats. For a marketing team, it can be a great ally when generating strategies and content, as it’s a great source of inspiration. It can also greatly streamline Google searches thanks to its “Search” function. It can also summarize text and create images.
The free version is great, as it offers a wealth of unlimited features. You can also use the so-called custom GPTs, which are versions of ChatGPT specialized in a specific action or activity. You can access all of them by clicking the link above. There are many specifically designed for marketing tasks, such as the one for landing page writing or the one created for video creation.
While you can’t create your own custom GPT with the free version, you can use the ones other users have created and benefit from their usefulness.
4. Synthesia, one of the best AI tools for video generation with virtual avatars
Synthesia is a tool that impresses us quite a bit. It’s not a typical video creation AI, but rather one specifically designed to integrate realistic virtual avatars into the videos it creates.
It’s a very useful tool for sales, marketing, and customer service teams, as it greatly speeds up the creation of promotional videos for the sales funnel or those intended for online support.
Creating videos is a time-consuming task for professionals, especially those who appear in them and are the protagonists. With Synthesia, they can be more liberated, as a virtual avatar can do that work for them. Plus, the voices are quite realistic and can reproduce any text you want.
But that’s not all. Synthesia not only comes with a vast library of virtual avatars of different genders, ethnicities, and voice tones, but you can also create virtual avatars of your team’s professionals. This is very useful if you want their image to remain representative of your brand.
If you’re interested, we encourage you to try it. Although Synthesia is a paid option, you can take a short free trial through its website to see how it works and what the results are like.
5. Asana: Optimizing project management with AI
Asana is a project management tool that helps teams plan and organize their work better. It’s been around for years, but with the rise of Artificial Intelligence, it integrated this technology into its system to enhance its functionality.
Now, Asana’s AI helps teams understand what work is prioritized, automatically organize workflows, and adjust to business goals and needs. It can even write content, manage review processes, and generate real-time performance reports.
6. Breeze, HubSpot’s AI that helps you use the platform much more easily
Just as Asana has integrated AI into its system, HubSpot has also done so, and it’s called Breeze. It’s integrated throughout the platform and can be used regardless of which Hub you choose.
We could say that Breeze has three acting arms:
- Breeze Copilot, a kind of personal assistant built into HubSpot that you can chat with. You can ask it questions about the work you’re doing in the HubSpot environment, and it will provide you with personalized answers, as it’s connected to your platform data.
- Breeze Agent is designed to automate workflows and can even execute actions from your strategy related to content marketing, social media, lead generation, and customer service.
- Breeze Intelligence, a solution that enriches your CRM with missing data, can detect which companies have the highest purchase intent on your website, and can optimize forms by automatically populating information to increase the chances of lead conversions.
7. ElevenLabs, one of the best AI audio generation tools
ElevenLabs is one of the best examples of Artificial Intelligence designed for audio. We could say it’s capable of anything in this field, as it can: convert text to audio and vice versa, change voices, dub videos, create sound effects from descriptions, and clone the voice of any person on the team.
Below, we give you some ideas for using this AI in marketing:
- Dubbing or subtitling your video content into other languages to reach more people and make it international.
- Clone your team’s voices to generate voice-over content much more quickly.
- Create customer service chats with voice.
In all cases, ElevenLabs is able to reproduce people’s intonation with great accuracy, offering very high fidelity to the original voice and high quality.
8. Grammarly, the best ally to correct your texts
Whether you want to write an informative article, write an email, or generate a brand message, Grammarly can help you by being that person who proofreads your content to elevate it and improve the outcome.
Grammarly helps you remove unnecessary words from your text that make it longer than necessary, finish what you’ve started if you don’t know how to continue, and correct grammatical errors. It also has the advantage of integrating with a wide range of external tools, such as Outlook, Slack, LinkedIn, Gmail, Google Chrome, and Word, among others, so you can use all its features directly from these platforms without having to leave them.
9. Rytr, redefining content writing with AI
While Grammarly is more like an assistant that reviews what you’ve already written and tries to improve it, Rytr helps you directly with your writing from the earliest stages of creation, when the page is still blank.
It’s highly focused on corporate content creation, and you can choose from over 40 use cases to suit your needs.
It offers creative writing features, marketing-focused writing features, and written content creation for internal company purposes, such as generating business proposals or cover letters. It even has SEO-oriented content writing and automatic editing features (similar to Grammarly in this case).
10. Pi.ai, one of the best conversational AI tools
Pi is touted as the first emotional Artificial Intelligence. After testing it, we can say it’s a conversational chat, but much more personalized and humanized.
It differs from other chats in that, first of all, it asks you your name so it can address you more personally. Then, you must choose between different voices. The one you select will be the voice the AI uses to address you. Although you may see that they are only in English, when you actually interact with it, you can do so in Spanish, and it will respond in the same language.
Once inside, you can ask it about a wide variety of things, from tips on maintaining a good relationship with a friend to help planning a vacation. However, if we focus on its uses as AI applied to digital marketing, you can use it to help you with brainstorming, learning new concepts or topics, understanding trends in your industry, or writing an email, among many other things.
Unlike other chatbots, Pi.ai asks you more questions during the conversation to generate content tailored to your needs. It also has a voice, giving it a more human touch.
