Are all Digital Marketing companies the same? Definitely not! In the first half of 2022 alone, digital strategies received more than 50% of all media spending across the largest sectors of the economy: from toy manufacturers to energy distributors.
This shows that the best way to reach your ideal customer is by investing in Digital Marketing! But it’s not enough to just be on the Internet. You need to know how to:
- Attract new consumers;
- Turn these curious people into leads;
- And convince them to buy!
However, to achieve consistent results, it is advisable to delegate the strategy and execution of the Marketing plan to a team of experts with years of proven experience.
While this is the solution, it is also precisely the problem: with the popularization of Digital Marketing, anyone can claim to be an expert in this sales strategy capable of performing “miracles”!
So how do you know if a Digital Marketing company delivers what it promises in the sale? How do you identify the one that will bring the best results for your business?
That’s what I’m going to help you understand here. Go ahead and check it out!
What does a Digital Marketing company do?
As I said at the beginning, Digital Marketing has become very popular in recent years, and this has ended up bringing about the false idea that it is something easy to do and that generates miraculous, as well as immediate, results.
Because of this mistaken thinking, I see many people creating a few pieces of content on social media, not getting the expected engagement and claiming that Digital Marketing doesn’t work.
The truth is that, as in any other area of Marketing, you need a capable team to think of strategies for the short, medium and long term. The results may take time to appear, but if there is good planning, the chances of success are very high!
By the way, I need to emphasize that having a presence on the Internet goes far beyond posting on social media. After all, followers and likes will be just numbers if you can’t turn them into sales. Do you agree?
Within Inbound Marketing, for example, there are several other techniques and channels to achieve this objective, such as:
- Blogs;
- Email Marketing;
- Landing pages;
- Paid traffic…
It is very likely that you, alone, or even with the help of some employees in your company, will not be able to handle all of this. Hence the importance of partnering with a good Digital Marketing company!
There is no doubt that it makes all the difference when the work is carried out by experts — who have studied the subject for years and experience the market on a daily basis.
A Digital Marketing company (also known as an “agency”) employs multidisciplinary teams to design and execute plans that take advantage of the most modern technologies in the sector with a single objective: to multiply your sales!
These teams are responsible for optimizing the investment of resources (productivity, money and time) within their own disciplines, but they work together under the direction of one (or more) head of executions.
This way, instead of having one or two people having to analyze the market, invent strategies, specialize in new tools and execute all of this, the agency works like a beehive.
Yes, that’s right! The execution leaders and the members of the teams themselves are like bees: each one has a specific role in the production of honey and maintenance of the colony.
The customer — you — is the queen bee: the life of the entire hive depends on your success!
That’s why a Digital Marketing company does everything it can to ensure that the right tools are used to reach your ideal customer.
And, to attract and convert ordinary consumers into obsessed buyers, the agency employs the following services in different ways:
Website creation
The planning, construction and maintenance of the company’s digital address is all done by the Digital Marketing company.
Website creation also includes the development of blogs, landing pages, etc. to attract and convert users, integration with tools, search engine optimization ( SEO ) and data analysis.
Design
Another huge advantage of hiring a Digital Marketing company is that they are responsible for all the graphic design of your business to achieve more sales online!
Logos, advertising pieces, catalogs, visual identities and rich materials (such as e-books) are all created from scratch for the client.
Content production
Creating valuable content is the lifeblood of many digital strategies: it expands brand awareness, educates audiences to buy more, and attracts a ton of new people!
Tailor-made content to achieve these goals (usually used in blogs, videos, infographics, e-books and various other media) is encompassed by Content Marketing — another responsibility of the agency.
Search Engine Optimization (SEO)
The techniques that make Content Marketing beat competitors to the top positions in search results on Google (and other search engines, such as Bing) belong to SEO .
Translated from English as search engine optimization, SEO takes advantage of popular or unexplored keywords, content improvements and the construction of reliable links for your business, among other actions.
Social media management
A Digital Marketing company takes on the responsibility of managing your social networks so that you can do what you do best: manage your business in peace!
Taking care of Facebook, Instagram, LinkedIn pages — and creating advertising campaigns on these platforms — is what the agency does best to increase the popularity of your brand wherever it is!
Online Advertising
Speaking of advertising campaigns, have you tried advertising on platforms like Google Ads, Meta Ads and LinkedIn Ads alone?
It’s a confusing process that can be expensive in the hands of someone who doesn’t know what they’re doing!
By taking on this responsibility, a Digital Marketing agency can turn water into wine and generate verifiable results!
Email Marketing
No one likes to receive a personalityless, inconvenient and ugly email from that Direct Mail that is nothing more than a piece of junk!
Excellent agencies can transform what could be a poorly used tool into a conversion machine: Email Marketing campaigns are highly profitable!
This happens because the agency has access to automation (and personalization) tools that make each email appear to have been written individually for each client.
Inbound Marketing
We call Inbound Marketing any strategy that uses the tools and concepts I explained previously to generate successful customer experiences.
This makes him trust the brand, fall in love with the company and defend it on a personal level because he feels privileged to buy from it!
Best of all? The process can be automated after the initial implementation, as it creates a structured system to continue receiving new leads and closing new sales.
Digital Marketing Consulting
Digital Marketing companies also provide consultancy services to meet the specific needs of each client (since, although everyone wants to sell more, each case is different!).
Some of the services may involve data analysis, development or implementation of Digital Marketing strategies, and even training the brand’s internal team.
Consulting is the ideal type of service for those looking to enhance business actions in the digital environment!
