Importance of Keywords on LinkedIn
Optimize your LinkedIn profile with SEO to stand out in searches.
LinkedIn is a people search platform where professionals, clients, employees, and employers are constantly searching for other users. If you want to be easily found on LinkedIn, it’s important to define relevant keywords that others might search for you by.
Once you understand LinkedIn’s purpose, the next step is to apply SEO (Search Engine Optimization) strategies to your profile. This way, your profile can rank higher than others in certain searches, just like on Google. It’s essential to be clear about how people search for you on LinkedIn, what you offer, who you’re targeting and why, and then work on the right keywords. This will be especially useful if you’re using LinkedIn for a job search and want to increase the visibility of your profile.
LinkedIn Profile Optimization: Stand Out with the Right Keywords LinkedIn, like Google, has its own algorithms and search functions. Although it is not a conventional search engine, it allows you to explore its vast database of people, companies and groups. The ranking of profiles on LinkedIn is not random, it is based on certain criteria that reward certain aspects.
In the case of personal profiles, it is essential to have a complete profile so that LinkedIn takes you into account. In addition, it is important to have a solid network of contacts, be active on the platform, have outstanding skills and receive recommendations.
Importance of keywords on LinkedIn.
Keywords are terms that users might use when searching for solutions related to what you offer. Regardless of your profession or what you offer, chances are someone will want to search for you on LinkedIn. Here are some specific cases:
- Job Search: Recruiters are looking for candidates for their job openings, so they conduct very specific searches based on their needs.
- Customer Research: Your target audience is on LinkedIn and may be interested in the products or services you offer.
- Searching for professional contacts: You may be looking for interesting contacts for the future, and in turn, others are likely also looking for profiles like yours on LinkedIn.
To stand out in these searches, it is essential to use the right keywords in your LinkedIn profile and optimize it to improve your visibility and relevance on the platform.
How to choose keywords to stand out on LinkedIn.
Once you understand the importance of keywords, it is crucial to select the right ones for your LinkedIn profile. Follow these steps to do so:
- Define your professional goals: Clearly determine what you want to achieve with your profile. If you are not clear about your goals, it will be difficult to take advantage of the potential of keywords.
- Identify your services or qualities: Take a detailed look at the services you offer or the relevant qualities if you are looking for a job. Having a clear understanding of what you offer is essential to choosing the keywords that will differentiate you from other profiles. Avoid terms that are too generic, as there will be considerable competition and your efforts may not yield satisfactory results.
- Put yourself in the shoes of the person searching for you: Imagine how they think, what vocabulary they use, and what they hope to find in their search. Adjust your keywords to these considerations.
Once you’ve completed these steps, create a broad list of words and phrases that you think people will search for you on LinkedIn. Then, use keyword tools to learn more and refine your list. While these tools don’t provide specific LinkedIn search data, they will help you get a general idea.
Select the most relevant keywords and choose one or two as your main keywords. Trying to cover too many keywords can make it difficult to rank effectively on the platform. Focus on the most relevant ones to effectively rank.
Optimize your LinkedIn profile with keywords.
Once you have your list of keywords, it’s time to strategically distribute them throughout your profile. Where? In all the relevant places and in a consistent manner. Just like on Google, on LinkedIn you shouldn’t just add meaningless keywords. They should have an appropriate semantic context.
The most important parts of your profile where keywords are most relevant are the professional headline and the summary. Never include keywords in your name, as LinkedIn can penalize you for this. From here, you are free to include them in all the following sections.
In the Skills section, you can add all the keywords from your list – LinkedIn allows you to add up to 50 skills! Also, as a little trick, you can incorporate your keywords into the names of the images you upload – they can also help with your profile ranking!
