New: Google now allows you to generate a QR code to collect customer reviews and integrate them into your business profile.
Google launches QR codes to get customer reviews
Do you have a business listing and are looking to collect more Google reviews? This new feature should be just what you need!
It’s now possible to generate a personalized QR code that, when scanned by a customer, redirects them directly to your review page. This new option helps reduce friction, streamline the customer journey, and generate more reviews.
You can now create easy-to-scan QR codes that take customers directly to your GBP, encouraging them to leave more reviews.
On your desktop, go to your Business Profile and click on “ask for reviews”. Follow the instructions to generate a link or a QR code. Voila! pic.twitter.com/GX0HnLmAp6
— Google Business Profile (@GoogleMyBiz) March 4, 2025
How to generate a QR code to collect reviews on Google?
To obtain a personalized QR code, the process is simple:
- Using your computer, go to your Google Business Listing dashboard,
- Then click on the Ask for reviews function,
- Follow the on-screen instructions to generate a QR code that redirects directly to your review page. Note that a direct link is also available if you do not wish to use the QR code.
- You can then share your QR code by email, WhatsApp or even Facebook.
Please note that if you want a more aesthetically pleasing QR code, there are also QR code solutions that allow you to customize the color and shape, or even integrate a logo, etc. You can then simply use the direct link generated by Google to redirect your customers to the review page.
3 tips to encourage your customers to leave reviews on Google
A QR code that redirects directly to the review page can be very effective for collecting reviews. Here are some additional tips to make the most of this new option:
- Create a visual support: if you have a physical store, don’t hesitate to create a visual (poster, flyer, kakemono, etc.) to highlight your QR code, accompanying it with an incentive message. You can then place it in a strategic location for you: on a table, next to the cash register, in the window… It is also possible to share the QR code via an attractive visual on social networks.
- Add a QR code to existing materials: it can also be interesting to add your QR code to an invoice, your business card or even on packaging.
- Ask your customers: This may seem obvious, but don’t hesitate to ask your satisfied customers to leave a review! If the process is made easier, with the use of QR codes, many customers will join in the fun.
On the contrary, avoid these two practices:
- Offering something in return: Avoid offering something in exchange for a review (gift, free item, 10% discount, etc.), as this practice is prohibited.
- Buy fake reviews: Never buy fake reviews on Google. The company has a powerful algorithm that can detect fake reviews and can heavily penalize your business.
