From producing AI-generated images in seconds to answering questions using content from across the Meta platform and search results, now is the time to learn how Meta AI can benefit your business visibility.
What is Meta AI
Meta AI is a term that encompasses a wide range of artificial intelligence technologies developed by Meta, the company formerly known as Facebook. This includes everything from advanced machine learning algorithms to sophisticated natural language processing (NLP) systems. Meta AI aims to create intelligent systems that can understand, learn, and interact in increasingly human-like ways. This technology is designed to improve efficiency, provide deeper insights, and enhance user interactions across a variety of platforms, including social media, messaging apps, and more.
A notable recent development is the integration of Google and Bing search results into Meta’s AI assistant. This allows users to access real-time search results directly within Meta apps such as Facebook, Instagram, WhatsApp and Messenger, without the need to switch platforms (Search Engine Journal).
6 steps to improve your business visibility in Meta AI
Meta AI optimization is all about improving and refining your Answer Engine Optimization (AEO) to position your business as a trusted source that Meta AI will use to generate its answers. Think SEO for AI!
Learn how to improve your business visibility on Meta AI with the help of these AEO tips and best practices:
- Improve your EEA signals
- Make sure your site is crawlable
- Understand and respond to user search intent
- Post original content
- Anticipate follow-up questions
- Research AI prompts
1. Improve your EEA signals
To improve your business visibility in Meta AI, you need to demonstrate that your brand is a trusted source of information and knowledge. By doing so, you will increase your chances of being featured as a source in a prompt response. To achieve this, you need EEAT.
Google’s EEAT stands for Expertise, Expertise, Authoritativeness, and Trust. In the realm of SEO, EEAT is the definitive guide to earning online users’ (and Google’s) trust in your content. By positioning yourself online as an experienced and knowledgeable authority in your industry, you can build trust with search engines and your audience, and have a better chance of ranking higher in search engine results pages (SERPs).
Here are some ways to improve the EEA signals on your website:
- Write for humans, not robots.
- Make sure your site information is up to date.
- Highlight your industry experience and expertise (show awards, certifications, recognitions, etc.).
- Create relevant content for your audience.
2. Make sure your site is crawlable
In order for Meta AI to highlight your business in its answers, it must be able to read and understand the information on your website. To achieve this, you need to make your site crawlable by optimizing your site’s technical SEO.
Crawlability refers to how easily search engine web crawlers can crawl your site, understand the information it offers, and index it. The easier it is to understand and index, the better your chances of getting higher search engine rankings and increased visibility in Meta AI.
To improve your site’s technical SEO, there are a few things you can do, such as:
- Making your site mobile-friendly.
- Fix broken links.
- Ensure your site is secured with HTTPS.
- Remove duplicate content.
- Improve website speed.
- Fix redirect chains.
- Make sure your robots.txt file is well-formed.
3. Understand and respond to the user’s search intent
Search intent is the reason someone is asking a question on Google. It’s the answer they’re trying to find, and Meta AI looks for content that clearly delivers that answer when formulating its responses.
For example, if you are new to hockey and you ask two of your hockey fan friends, “What is an icing foul?”:
- Friend #1 mentions how icing delays the game and extends to other delay-of-game fouls.
- Friend #2 says: “Icing is a delay of game tactic where a player shoots the puck from behind his blue line to his opponent’s line at the other end of the rink without scoring a goal or allowing other players to touch the puck.”
Friend #2 was more helpful, right? That’s because he clearly answered your question while also providing useful contextual information so you could better understand the answer.
To increase visibility in Meta AI, be like friend #2: satisfy the user’s search intent with clear, concise, direct, and informative answers.
4. Publish original content
The best content is unique, something you can’t find anywhere else. Especially on the internet, where millions of pages compete for attention, being unique and original is what will make you stand out among users and, more importantly, Meta AI.
Improve your business visibility on Meta AI by creating high-quality, original content that provides value. This could include:
- Original research.
- Original data.
- A new perspective on a familiar topic.
- Unique insights from industry leaders and thinkers.
5. Anticipate follow-up questions
Humans are naturally curious. When they ask one question, they’re likely to ask another as well. When creating and optimizing content to improve visibility in Meta AI, anticipate these follow-up questions to help build your content and create a richer library of information for users.
Answering follow-up questions in your content can be as simple as breaking up an article into different sections, creating a series of pages that cover each question, or answering frequently asked questions (FAQs). By answering additional questions in your content, you are improving your chances of ranking for related keyword phrases and ultimately increasing visibility in Meta AI.
6. Research AI prompts
Finally, you can learn how to improve your business’s visibility in Meta AI by going straight to the source. Play around with Meta AI online and through apps to get familiar with how it works and how different types of prompts generate different responses.
By becoming familiar with their processes, you can better optimize your business to increase visibility on Meta AI and other LLMs. You can also discover new keywords and topics to target with your content.
