A lead magnet will help you encourage customers to share important information with you, so you can market to them later and convert them into customers.
Read on to learn how to create a lead magnet in 5 easy steps.
What is a lead magnet in marketing?
A lead magnet is a marketing term or service that compels the potential customer or viewer of the content to opt-in to share their contact information in exchange for the resource. Marketing teams use lead magnets to generate sales leads.
What is a lead magnet funnel?
A lead magnet funnel is a strategic avenue that aims to convert potential customers into leads by enticing them to provide their contact information. These funnels are important for improving the overall value proposition offered to your target audience and are powerful tools for collecting contact information from potential leads.
This information, especially email addresses, can be used to build relationships with these leads, possibly leading to conversions into paying customers.
By placing a clear, engaging, problem-focused lead magnet at the top of your sales funnel, you not only establish authority and empathy with your audience, but you also accelerate the progress of leads through your funnel, keeping cold prospects to a minimum.
What is a landing page for a lead magnet?
If a lead magnet, like an eBook or free product, acts as a tool that attracts and drives leads to your business, what is a lead magnet landing page? Well, a lead magnet landing page is the web page where your customer lands and provides their email address in exchange for your lead magnet.
For example, the landing page will have a catchy title, while the lead magnet attracts visitors with a message like “Enter your email to receive your free eBook.” Essentially, the lead magnet works like a magnet that draws people into your sales funnel. Typically, people will find your lead magnet landing page by clicking on an ad or other promotional content.
Top-notch lead magnet landing pages play a crucial role in:
- Raise brand awareness and visibility
- Showcase your SaaS company’s offerings
- Attract more customers by providing visitors with a brand resource that is both informative and valuable.
How to create a lead magnet in 5 steps
Do you want to convert prospects into customers? Learn how to create a lead magnet by following these steps:
1. Build a buyer persona
Not everyone will want what you offer, and that’s a good thing! It’s better to attract a few qualified leads with a highly targeted lead magnet than to provide something less specific to those who won’t find the resource useful.
The key to creating a targeted lead magnet is knowing who it’s for and what problem it solves for them. To do that, create a buyer persona! You may already know who your ideal lead is, but if you don’t, consider the following questions:
- What is your age, gender and occupation?
- What is your pain point or problem?
- How will your lead magnet solve that problem?
2. Choose your type of lead magnet
The next step is to select the type of lead magnet you want to create. There are several types of lead magnets you can choose from, including:
- Newsletters
- eBooks
- Checklists
- Free audits
- Resource Libraries
- Templates
- Calculators
- Product testing or demonstrations
- Audio files of blog posts
- Exclusive podcast episodes
- Complete tool lists
- Practical guides
- Infographics
- Webinars
- Recorded presentations
- Video Lessons
- Mini-courses
- A free strategy session
Choosing a lead magnet that aligns with your talents and skills is best, especially if you’re on a budget.
For example, are you a writer? An eBook might make more sense when creating your first lead magnet. If you’re a graphic designer, create an easy-to-use infographic with lots of statistics.
Choose a medium that fits your audience’s needs. A downloadable how-to guide would make the most sense for step-by-step processes, while a resource list or library could be helpful for experts looking for tools to improve their craft.
3. Make an outline
Whether you plan to write an eBook or record an informative webinar, an outline provides clarity and direction. You’ll want to plan out what the resource will look like and what information you’ll include in it.
If you’re creating an eBook, for example, you might create a written outline that covers all of the information you’ll include in it. If you’re creating some sort of video, you might make a storyboard outline to plan out what the video will look like.
Either way, thinking about what you’ll include in your lead magnet is important to ensure it provides value and is useful.
4. Create a powerful and attractive title
Create a headline that will attract and captivate your target audience. To start, look at your leads’ pain points and obstacles that you wrote down in the previous step.
What is the underlying problem that is blocking your lead? Is it a lack of time or money? Or is it something else, like overload or imposter syndrome? Speak directly to these needs in your headline.
Here are some other best practices for creating your titles:
- Be specific: Tell your reader what problem your lead magnet solves and when they can expect results.
- Address your lead directly: Address your readers personally by using “you” in your titles.
- Use powerful, trending words: Promise an emotional incentive or reward using powerful conversion words, such as “free,” “effortless,” or “empowering.”
5. Crea tu lead magnet
Finally, it’s time to create your lead magnet. Keep things simple and use free software if you’re on a budget. If your computer has Microsoft programs, use them! Google Docs and Sheets also offer features that allow you to format and download your content in the file type you prefer.
You can also use free design programs like Canva to help you create visually appealing lead magnets.
