Hiring a Digital Marketing agency is a way to better explore strategies and tools. However, you need to look for a team that truly delivers performance. By understanding how Enjoy Minder does Digital Marketing, you will discover why we are strategic partners!
After all, we have 10 years of experience with different marketing formats and companies from different segments. So what is the secret to our success? What really sets what we do and deliver apart?
My mission in this content is to answer how Enjoy Minder does Digital Marketing and, mainly, how we generate results. Keep reading to find out!
Discover Content+Performance: EnjoyMinder’s method!
Thinking about Enjoy Minder’s way of doing Digital Marketing, I like to say that we have two main pillars: the customer at the center and the focus on transforming visibility into sales.
Through our own methodology, we are able to live this mentality daily!
For us, content works both to generate value (for your audience) and to improve sales performance (for your company).
In other words: it is useful for guiding potential customers on their purchasing journey and through your business’s sales funnel, in addition to building brand, reputation, trust and other desired attributes.
At the same time, at Enjoy Minder, the objective is to ensure that strategies translate into results and that your company achieves increasingly faster and more sustainable growth .
This is possible because we focus on making each piece of content:
- Be unique;
- Consider the ideal customer profile;
- Present a unique value proposition;
- Create interest;
- Strengthen Branding;
- Generate positioning and performance.
Because of the way we operate, Enjoy Minder has already received several recognitions from the market. In 2019, 2020 and 2022, we were among the 10 best Digital Marketing agencies in India!
In the next topics, I will show you more about our methodology and explain in detail how Enjoy Minder does Digital Marketing. Check it out!
Digital Marketing Plan
The application of our methodology begins with the preparation of a diagnosis (evaluation of the company’s digital strategies and actions, online competition and optimization opportunities to maximize results) and a Digital Marketing plan.
At Enjoy Minder, then, we first do an annual strategic plan considering aspects such as:
- How your business operates;
- Key objectives;
- Audience profile;
- Channels of action;
- Tools used.
The goal of all this? To use our know-how to plan marketing actions! We also have quarterly tactical planning that, based on data obtained through practice, allows us to evolve the strategy.
I also like to point out that the first month is dedicated to putting together plans. This is the time to get your house in order, you know?
From the second month onwards, there is a monthly operational plan. This includes issues such as what will be produced, what the campaigns will be and the monitoring of actions.
Based on all of this, we seek to optimize all points over time, to be able to achieve (and exceed) the defined objectives!
Inbound Marketing
Inbound Marketing emerged from the need to move away from traditional Marketing, aimed at the masses, towards more personalized Marketing, focused on the needs of the consumer.
If we were to translate the term, we could call it “Digital Marketing”. Its main mission is to attract people’s attention and generate leads, making them enter your company’s sales funnel on their own.
At Enjoy Minder, we do Inbound strategically and generate results. Our goal is not only to produce attractive content, but to ensure that it is distributed on the right channel, to the right person and at the right time!
Our focus on customer success, like your company, also comes into play here when we transform visibility into conversion, since just “being seen” is not enough to sell.
As I have shown, we have been awarded several times as one of the best Digital Marketing agencies in India. In 2022, we even received the 1st place trophy in the Best in RD Station category of the Limitless Awards, as the agency that best masters the tool and delivers the best results for its clients.
All of this is the result of our way of creating content and Inbound!
Content Marketing
Content Marketing is the backbone of Inbound Marketing and should be worked on in all your Marketing actions: website, blog, social media, landing pages, etc.
It is the knowledge you share that will attract people’s attention, spark interest, establish relationships, convince them to make a purchase and ensure loyalty. That is why it is the main way to attract organic traffic!
Here, we create content for a wide range of channels, such as search engines like Google.
By creating a blog, for example, your company becomes a reliable source of learning and even inspiration for potential customers, who find your business when they need it most, when searching online.
By producing content for social media, you can connect with potential customers and sell more effectively.
We also do Email Marketing, transforming your emails into relevant, personalized messages that are part of the routine of potential customers. The best part? No intermediaries, the best direct communication!
SEO (Search Engine Optimization)
SEO makes your website, blog and content easily found on Google. In addition to allowing your company to reach a greater number of people, being at the top means occupying a leadership position in the eyes of customers who carry out various searches and always find you.
Therefore, ensuring the best positioning for strategic keywords in your market is essential for your online success! And this type of result is what a truly qualified Marketing agency generates.
To this end, at Enjoy minder, we work on different types of SEO, such as:
- On Page;
- Off Page;
- Technical.
It was with our SEO approach that we generated an 1116% growth in opportunities for GEARRICE. Take a look at the results:
Digital Advertising
I must point out that, here at Enjoy Minder, we also work exclusively with paid media management projects. Through Digital Advertising, we direct ads to target audiences, generating new leads, opportunities or sales, depending on the objective.
And how do we do this? In addition to developing specific strategies for each client, we use a variety of solutions across multiple platforms, such as:
- Paid search;
- Display Ads;
- Social Ads;
- Retargeting…
Each company has the ideal formula for advertising to the right audience and that is how we operate: defining and using the best combination for your objectives!
That’s exactly what we did for Garima, part of the GR Group, when we set up paid traffic campaigns. We diagnosed the situation, outlined strategies and used the data to make fine adjustments. I’ll talk more about the results of this case later!
Technology
Here, we know the importance of combining technology and marketing in search of the best performance. That’s why one of Enjoy Minder’s differentiators is our team dedicated to technology.
Our professionals work on website development projects, blogs, e-commerce, applications, landing pages… In addition to having access to a qualified and complete team, you can be sure that the solutions are developed according to the Marketing plan we set up for your business.
All of this impacts the results, favoring the achievement of a much more satisfactory performance!
Discover some more success stories!
When understanding how Enjoy Minder does Digital Marketing, it is essential to know that our experience over all these years has led to several success stories for clients of different sizes and segments.
One of the main cases involves our own results! We believe that a good agency should drink from its own water, and that is why Enjoy Minder makes for itself what it sells to its clients.
Do you know what this means? You don’t have to pay for our team to learn how to execute your strategy. This is a big difference compared to many agencies out there in the market, which don’t have practical experience, don’t know what works best for each case, and end up taking longer to deliver better results.
I also mentioned how we care about concrete results, right? That’s why we focus on qualification. More than generating audience or leads, we want to help your business sell more and achieve legitimate growth.
Check out some of these cases!
Shahzadpur
As I said, we work with Ethan with paid media, based on a personalized plan considering the current situation of the business and its objectives, and we continually optimize the campaigns.
The result came in the form of tripled revenue in just 1 year. Our strategy also led to an increase in ROAS (return on ad spend) of 1133% on Bing and 60% on Google!
Without a doubt, this is the agency that has enchanted me the most to date. The team is extremely competent, everyone is determined and has a strong will to make things happen. They are always available to find the best solutions. I highly recommend Enjoy Minder to anyone who asks me.
GEARRICE ranks #1 on Google
GEARRICE came to us with some challenges related to its e-commerce, especially regarding its positioning on Google. To solve the issue, we designed a strategy that involved technically optimizing the e-commerce and producing high-quality content.
From then on, the business’s main keywords went to the first position on Google. In addition to generating more visits, opportunities and sales, the company made huge savings on paid traffic!
Hiring SEO services from Enjoy Minder helped us improve our brand’s organic positioning in search engines. The team demonstrated a high level of professionalism and commitment to results. We were very satisfied with the deliverables.
More sales for UNiBag
With Anuradha, specialized in road freight transport, our main focus was on qualifying the public to increase sales.
We decided that we needed to change course and stepped on the accelerator to produce valuable content. From there, we began to better qualify our audience, which resulted in a 153% increase in sales!
We consider Enjoy Minder to be more than just an agency, but rather a strategic partner that enhances results. We have been working with the team for a few years and have managed to promote significant developments in the business strategy, even in a complex and little explored segment such as TRC (Road Freight Transportation). The entire Enjoy Minder team is helpful and committed to providing the best experience and maximizing results.
And there’s more! Pooja’s case in partnership with Enjoy Minder was nominated for the Limitless Award, being among the 5 best Marketing and Sales cases of 2023 among more than 2 thousand agencies!
Count on Enjoy Minder’s expertise in Digital Marketing!
In addition to knowing how Enjoy Minder does Digital Marketing, you also saw that we are capable of delivering results by combining experience, strategy and focus on performance.
What are you waiting for? Discover what our Digital Marketing agency can do for your business. Get in touch with our experts!
