Ranking on Google involves more than just achieving the top results in search results. While basic SEO strategies include keyword targeting and content creation, advanced approaches combine technical improvements with an understanding of user behavior and experience.
At Orgânica, when we talk about SEO, our tailored solutions focus on developing a strategic plan that helps transform brand perception and consolidate the company’s position in the market. More than expanding the audience, this is a way to build authority and trust.
Want to find out how to build authority, visibility and trust, generating a lasting connection with your audience? Then I’ll show you 6 advanced strategies to improve your Google ranking. Check it out!
How does Google ranking work?
When we talk about Google ranking, we are talking about a dynamic classification system that takes into account several variables. The goal is to prominently display the most relevant and useful results for the visitor.
According to Google itself, some of the main ranking factors are:
- Query meaning: the visitor’s intent is deciphered based on the terms searched, which may include the use of synonyms and the correction of spelling errors, for example;
- Content relevance: the presence of keywords related to the search intent is one of the main indicators of content. If you search for “leather boots”, Google will prioritize pages that talk about this specific type of footwear, which is more relevant to your search;
- Quality: content with reliable references, credibility and authority has priority in ranking, in relation to others;
- Usability: the experience on the website also counts a lot for ranking. This includes page loading speed, website navigability and even the responsiveness of the layout on mobile devices;
- Context: Information such as location, search history, behavior, and personal preferences influence the results shown. If you search for “Italian restaurant,” Google will most likely give preference to establishments close to your location.
How to improve your Google ranking?
When creating content, our team takes into account much more than SEO techniques; we aim to reflect your company’s experiences, opinions, and unique ways of solving problems. No “digital junk” or unreliable information—our content stands out as reliable and valuable sources, helping to consolidate your brand and attract the right audience to your business.
We know that Google values relevant and trustworthy content, which is why we prioritize depth and authenticity over quantity. Explore advanced tips and strategies to rank better on Google.
You know what’s best? The Orgânica team has practical experience in implementing these strategies and offers complete solutions for companies that want to improve their rankings. Is this your case? Then keep reading and learn how to improve your organic search results!
1. Study and monitor Google Core Updates
Google Core Updates are updates to the search engine algorithm that impact page rankings. They are used to adjust how the algorithms evaluate pages and which criteria are most relevant.
In recent years, we’ve seen a number of updates that have significantly changed the dynamics. One of them was Google BERT, which improved natural language understanding. The Google Helpful Content Update increased the priority of useful and relevant content.
Given the impacts of these updates, it is essential to monitor these updates with tools such as Google Search Console. This way, it is possible to evaluate how the page behaves during and after the updates, indicating actions that need to be taken.
Regardless of these updates, it is essential to focus on the quality of the content. By creating relevant and reliable content, it is possible to avoid the “digital trash” that pollutes the internet. At the same time, the content, in addition to informing, must reflect the voice and expertise of the company.
2. The importance of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
Another important strategy for optimizing your Google ranking is understanding the importance of EEAT, an acronym for Experience, Expertise, Authoritativeness, Trustworthiness.
This is a concept related to the production of content that demonstrates experience and expertise in a given topic, that you are an authority on and conveys reliability.
In practice, websites that demonstrate these points better have better positions in search results pages ( SERPs ). Therefore, it is important to know how to demonstrate authority and trust.
One way to do this is to improve the author’s biographies, making it clear who is behind the content. By demonstrating the knowledge of the author, it is possible to reinforce the author’s authority.
It’s also important to cite reliable sources and build backlinks from reputable sites. In practice, this will help Google better understand the relevance of your page.
Note that EEAT has an even more relevant impact on sensitive segments such as health, finance and well-being. This is what Google calls Your Money Your Life ( YMYL ).
Google wants to protect users from unverified and low-quality content, especially when it involves these topics. Therefore, it is essential to produce relevant and reliable information. In addition to attracting more visitors, it is possible to optimize conversion and customer loyalty.
3. Semantic SEO: goes beyond keywords
The third strategy involves knowing and considering semantic SEO, which goes far beyond using keywords. Google has evolved to understand the visitor’s intent, so it is no longer necessary to focus only on the literal use of the term of interest.
Instead of focusing on exact expressions, it’s worth thinking about creating content that answers readers’ questions comprehensively. The idea is to answer all of the visitor’s questions, transforming the page into a truly useful resource.
For example, if the idea is to create a post about “how to make bread”, the page can also include sections talking about the necessary tools, types of flour and even mistakes to avoid. This way, whoever visits the page will have a complete experience and will learn more from the content.
In practice, enriching your content doesn’t just help you rank better on Google. It’s a way to offer real value to your readers, increasing visitor engagement and the chances of conversion. After all, in addition to attracting visitors, your content will maintain their interest and help build trust with your audience.
4. Core Web Vitals: User Experience and High-Performance SEO
Core Web Vitals is a set of metrics that measure the performance of your website. It focuses directly on user experience and SEO and serves to ensure smoother navigation.
The three metrics measured are as follows:
- Largest Content Paint (LCP): indicates the time required for the largest visible element of the image to load. To improve performance, it is necessary to optimize the images and the server response time;
- First Input Delay (FID): measures how long it takes for a website to respond to the first user interaction, such as a click. One way to optimize this metric is to reduce the use of heavy JavaScript and make the code lighter;
- Cumulative Layout Shift (CLS): identifies unexpected layout shifts, such as sections that change position during loading. To optimize this, you need to fix the sizes of media, such as images and videos, before loading.
It is a good idea to use Google Page Speed Insights to identify opportunities for improvement in order to make your website faster and more efficient. This way, you can offer a better experience to your audience.
5. Mobile-first indexing: the primacy of mobile
When we talk about mobile-first, it means that Google prioritizes responsive websites that load faster on mobile devices. The search engine also prioritizes the mobile version of your website over the desktop version.
Globally, mobile searches already accounted for more than 60% of all web searches as of September 2024. Given that mobile usage has grown by 8% in just one year, it makes sense to expect this growth to continue.
With more people using mobile devices, it is essential to offer fluid, responsive and lightweight navigation, adapted to different devices. In this case, it is possible to adopt strategies such as Accelerated Mobile Pages (AMPs) , which speed up loading on mobile networks.
Furthermore, it is essential to organize information strategically, allowing easier access to the most important elements. By prioritizing content this way, users tend to have a better experience.
To evaluate the mobile experience and find insights for improvement, it is worth using tools such as the Google Mobile-Friendly Test. This way, you can create an increasingly better and more agile experience for your audience.
6. Optimization for voice search and positions 0
Google rankings have also been influenced by another trend: voice search. By 2033, the voice search market is expected to reach $112.5 billion, with an average annual growth of 19.2% between 2023 and 2032.
The growth of this behavior is due to the greater adoption of technologies and devices, including voice assistants such as Alexa, Siri and Google Assistant. To take advantage of this trend, it is essential to optimize your content for this type of search.
The key is to think about natural questions and direct answers. Creating content with similar structures or with elements such as frequently asked questions (FAQs) sections is one possibility to consider.
It’s also worth focusing on Featured Snippets or position 0 in the SERP. With this feature, Google displays the answer directly on the results page.
To reach this area and gain more visibility, it is essential to use elements such as lists, tables, complete definitions and short answers. The more adapted your website and content are, the greater the chances of achieving the top positions in the results.
How to deal with changes in Google algorithms?
Changes to Google’s algorithms are relatively frequent and it can be challenging to deal with them, right? However, it is possible to be better prepared by keeping an eye on the news and having flexibility in your strategy.
Before making any changes, however, you should focus on content quality and user experience. These are often Google’s top priorities even with changes and are two essential points for satisfying your audience properly.
As already mentioned here, using monitoring tools, such as Google Search Console, helps a lot in these cases. Through them, you can identify fluctuations in traffic and ranking and identify the need to carry out the necessary optimizations.
Another tip is to maintain a routine of regular adjustments, regardless of updates. Keeping content up to date and taking care of the technical structure of the site are ways to maintain and optimize its positioning in search pages.
Ready to improve your ranking?
As you already know, ranking on Google is essential for the success of your Digital Marketing strategy. With these 6 tips that we have discussed here, you are ready to adopt advanced strategies that help improve your positioning in searches.
Start applying these tips to see the first results. And to further improve your SEO practices, talk to an Enjoy Minder consultant and learn about the specialized services of our Digital Marketing agency!
