In the dynamic world of e-commerce, choosing an online sales platform is an essential step! Especially for companies looking to establish or expand their digital presence.
This tool is the basis of an online store, offering the necessary infrastructure to make online sales, receive payments, make shipments and, of course, promote your products or services with Digital Marketing strategies.
Today I want to show you more about online sales platforms — maybe even help you choose one. After reading this content, you will know everything about the 12 best online sales platforms of 2025, such as:
- Shopify;
- VTEX;
- Integrated Store;
- Tray;
- Magento;
- WooCommerce;
- OpenCart;
- Nuvemshop;
- JET;
- Wix;
- Adobe Commerce;
- Bagy.
Let’s go? Find out with me which of these options is the best to boost your business this year!
What is an online sales platform?
An online sales platform is basically a software that makes your online store happen. It helps you with all the operational aspects: organizing products, receiving payments, taking care of security and even integrating digital marketing strategies.
For those who sell, an online sales platform is a great help. For those who buy, it is the convenience of purchasing what they need with just a few clicks.
Companies of all sizes, from small startups to large corporations, can count on the support of these platforms to ensure a professional and efficient online presence.
This is all even more important when we look at the numbers: data from the Brazilian Electronic Commerce Association (ABComm) states that e-commerce revenue in 2023 was R$185.7 billion, an increase of 9.5% compared to the previous year.
In addition, the number of buyers reached 87.8 million (up 4.79%) and orders totaled 395.1 million (up 7.17%).
It’s impossible to ignore, right? All these indicators show that e-commerce continues to grow — and part of this development is due to infrastructure, including online sales platforms.
What types of online sales platforms are there?
There are several types of platforms on the market! And, of course, knowing the characteristics of each type can help you choose the most suitable solution for your business.
Check out the main ones!
SaaS Platforms
SaaS stands for “Software as a Service .” These platforms run in the cloud, so you can access them from anywhere. They usually charge a monthly or annual subscription fee.
Open Source Platforms
Here the source code is open, allowing you or your developer to customize the system. Ideal for those looking for total flexibility, but requiring technical knowledge.
Customizable platforms
Customizable platforms are built to meet specific online sales needs. They can be built from scratch or be an adaptation of a standard template. They can also offer more integrations with specific services.
Marketplaces
Marketplaces work like “virtual shopping malls.” In them, a large brand allows several sellers to advertise and sell their products or services. This is what happens with services like Amazon, Shopee and Mercado Livre. They are perfect for those who want to get started without spending a lot.
What are the benefits of an online sales platform?
Using an online sales platform often has several positive points for businesses and can transform the way businesses operate and interact with their customers!
Some of the notable benefits are:
- Global reach: it is possible to make online sales to people in different locations, including national or worldwide coverage;
- Ease of use and management: with the right resources, the platform helps manage processes associated with online stores, such as financial, sales and inventory control;
- Cost reduction: compared to a physical store, it is usually cheaper and more practical to make sales online, which allows you to increase profitability;
- Continuous operation: sales can be made 24 hours a day, 7 days a week, as customers can access the online store whenever they want;
- Integration with other systems: there is the possibility of integrating the virtual store with other tools, such as management software or a Customer Relationship Manager (CRM), such as RD Station;
- Improved customer experience: You can offer customers the convenience of buying whenever they want, with secure payment, easy navigation and even better conditions.
Digital Marketing and Online Sales
One of the most interesting things about using an online sales platform is how it can integrate with Digital Marketing strategies. This partnership is simply essential for the success of any online store!
With good planning and well-executed campaigns, you can not only reach and engage the right audience, but also increase your brand’s visibility. And the best part: all of this is reflected in sales, which can take that leap you’ve been waiting for!
Furthermore, investing in ongoing Digital Marketing strategies is a surefire way to build a strong and lasting brand.
More than just a virtual address, your store can become a real competitive differentiator in the market. So why not take advantage of this opportunity to stand out from the competition?
What to consider when hiring an E-commerce platform?
If you want to see your online store take off, I tell you: having a good online sales platform is essential! But choosing the ideal platform requires attention to some important details.
The first step is to understand the specific needs of your business. After that, it becomes easier to decide which features are a priority. Some points to look for are:
- Ease of use: it is essential that the platform is simple to use, as this will make the operation more dynamic and less costly, since it will not be necessary to have a team of specialists to take care of this part;
- Functionalities: a good solution for online sales must offer several functionalities, from product registration to category creation, financial management and the creation of sales reports;
- Integrations: in addition to native functions, the chosen platform must integrate with other tools. Business management and inventory management systems, CRMs and even payment intermediaries are just some of the possibilities;
- Customization: Although the platform must be easy to use, it is ideal to be able to customize it with some specific settings. This will help to meet the brand’s needs and differentiate it;
- Scalability: a good service of this type must be able to support the growth of sales, visits and store operations, making business development viable;
- Security: This tool also needs to be completely secure, protecting customer data and ensuring that financial transactions occur as expected;
- Specific Marketing Features: The presence of features that help implement Digital Marketing measures is also welcome. This includes everything from SEO to features such as integration with social networks or Email Marketing.
If you focus on these criteria, I’m sure you’ll find the perfect platform for your business!
How to use online sales platforms?
Have you chosen the ideal online sales platform? Congratulations, you’re on the right track! Now it’s time to get down to business and set everything up properly so you can start selling.
The setup process may vary for certain types of products or services, but a basic step-by-step guide can help you make online sales.
Check out the main steps to observe:
- Create an account on the selected sales platform, filling in the requested information;
- Define a name for your store and register a custom domain, as this will be the address accessed by customers;
- Complete the basic configuration of the platform, such as filling in the currency, address and other information;
- Start customizing the platform, such as adding branding or creating the right categories;
- Register products with quality photos and, if possible, videos;
- Create attractive, complete descriptions that use SEO principles;
- Organize products into categories, tags, and other classifications, such as using price, color, and size filters;
- Define and configure payment and shipping methods, considering the profile of the target audience;
- Set up Digital Marketing campaigns, such as using paid media or social networks;
- Configure integration tools, such as RD Station Marketing;
- Monitor and evaluate results by generating reports and tracking the most important metrics.
By following these steps, your online store will be ready to attract customers and start selling.
How to boost sales on online platforms?
With your online store properly set up, it’s time to know what to do to sell more, right? The best way to boost results is by using Digital Marketing strategies for online sales platforms.
Among the main options to put into practice are:
- SEO (search engine optimization);
- Paid media for specific products, categories or landing pages;
- Content Marketing, especially with the use of a blog;
- E-mail Marketing, with seasonal and relationship campaigns;
- Social networks for interacting with the public and even capturing new sales;
- Remarketing to impact those who have already visited your store and/or left items in their cart.
Oh, and don’t forget to use the data generated by your sales platform to make smarter decisions. If you notice that a product is selling really well, for example, you can invest more in advertising it or even adjust your strategy for other items.
The important thing is to use the information generated to improve the performance of the initiatives. This will allow you to sell and earn more, helping your online store grow.
What are the main online sales platforms on the market?
Are you ready to learn about the main online sales platforms available in 2025? Below, you will learn the advantages and disadvantages of the 12 main tools.
1. Shopify
Shopify is one of the main and most widely used online sales platforms. It stands out for having a large set of ready-to-use templates, as well as being easy to use and customize.
It is also considered quite secure and offers ongoing support, helping to resolve any issues that may arise. To generate more results, you can count on integrated marketing tools, such as SEO resources and features for various campaigns.
Additionally, RD Station and Shopify have announced an unprecedented partnership. Thanks to this partnership, RD Station customers and partners can count on the support of a team dedicated to online sales solutions.
Furthermore, those who hire the tool can have access to a network of agencies specialized in implementing the platform and its resources. Overall, this partnership helps to add value to operations, allowing for more efficient management of the online store!
2. VTEX
VTEX is another tool available on the market, recommended for both small businesses and large online stores.
Its robustness and scalability are highlights, as the tool supports a large volume of transactions. As it uses a cloud infrastructure, this capacity can be scaled.
Among the disadvantages, however, are the higher cost — including maintenance. In addition, the platform can be more complex, especially for beginners.
3. Integrated Store
Loja Integrada is specially designed to serve micro and small businesses that want to make online sales in a straightforward manner.
In addition to being easy to use, it has customizable templates, Brazilian support and some integrations for Digital Marketing. Its cost is also lower than other options, which can influence the decision.
However, it is relatively limited, both in terms of customization and growth capacity. Depending on the case, this tool may not support the volume of accesses and transactions as your store grows.
4. Tray
With Tray, you can count on a wide variety of features to create and manage an online store. Customization can also be done in a more in-depth way, including because of the integrations.
On the other hand, it can be a little more complex for beginners, in addition to having higher monthly costs in some cases. Therefore, it is more suitable for those looking for robustness and flexibility to continue growing their business.
5. Magento
Magento is a globally recognized platform with a large community, which is a benefit for knowledge sharing.
This option also allows you to customize your store with various features and integrations. Another positive point is that it supports multiple channels, allowing you to implement an omnichannel strategy.
However, Magento is considered more complex than other similar options on the market, in addition to having higher costs.
6. WooCommerce
Specially developed for WordPress, the WooCommerce platform is an interesting solution for those who use this type of content management system. In addition to offering native integration, it guarantees greater flexibility in use.
You can also use a variety of plugins and tools — all at a good cost-benefit ratio. Thanks to the simple integration with WordPress, you can take advantage of strategies to optimize SEO, for example.
And speaking of SEO, it’s worth mentioning that Enjoy Minder, a partner agency of RD Station, can help your team take care of this strategy, whether using WooCommerce or any other platform! This means more organic and lasting traffic for your products and business.
On the other hand, a negative point may be the dependence on using WordPress. If this is not your choice, it is best to look for another alternative.
7. OpenCart
Being an Open Source platform, the Open Cart platform has free licensing and is quite flexible when it comes to customization. It is also usually simple to use and can even support more than one store per installation.
From a disadvantage perspective, there is a certain dependence on tools provided by third parties, such as extensions. Furthermore, it is necessary to have some level of technical knowledge to customize it and allow scalability in use.
8. Nuvemshop
Nuvemshop is focused specifically on the Latin American market and stands out for having a wide variety of responsive templates and integrations. This means you can take full advantage of it for online sales.
This option also includes tools for Digital Marketing, such as SEO and campaign resources. With Orgânica’s strategic, tactical and operational support, you can explore the features to attract new visitors and customers.
The disadvantages are more related to the limitations on customization and use of add-ons and extensions. Also, the online community is smaller than that of global tools.
9. JET
JET is a platform that focuses specifically on channel integration, allowing you to build an omnichannel experience. It also has a robust and scalable cloud infrastructure, and allows for complete personalization.
However, it is not a complete solution, and you will need to hire an integrator to make sales. Furthermore, its implementation cost is higher than that of other options on this list.
10. Wix
Wix is a very popular tool, focused on building websites and online stores. Among its advantages is the no-code page building system, which involves only dragging and dropping elements.
This platform also has several specific features for online stores, in addition to having integrated SEO. With a good Digital Marketing strategy, it is possible to generate more results with it.
Among the disadvantages, the limitations on customization and possible performance problems when the volume of transactions is very high stand out.
11. Adobe Commerce
With Adobe Commerce, you can enjoy all the benefits of Magento, as this is now the new name for the platform. You can also benefit from aspects such as flexibility, customization, integrations, and scalability.
Likewise, the disadvantages remain the level of complexity and cost. As it is a very robust choice, this option is more suitable for medium and large businesses that already have some experience.
12. Bagy
Bagy is a platform that stands out for its integrations with tools that make it more complete. It also has unlimited product and visit plans, which favors scalability.
However, one of the main negative points is the limitation of payment methods and the charging of a percentage on sales. Furthermore, there is no integration with marketplaces.
With all these platforms, you can count on the help of the Orgânica team! Through our exclusive methodology, Content+Performance, you can use Digital Marketing strategies to consolidate yourself and sell more.
What are the main free online sales platforms?
If you’re just starting out or don’t want to invest in a paid platform yet, I’ll tell you that you can take the first steps without spending anything!
Some of the online sales platforms I showed you have free versions, and with them you can start to consolidate your brand and even make your first sales, before moving on to more complete solutions.
Here are some options that might be of interest:
- OpenCart: is essentially free because it is Open Source, but there are costs for configuration and use;
- Wix: offers a free plan where you can have an online store, but with limited resources;
- Loja Integrada: has a free plan with basic functions and low customization.
Additionally, other options often have a free trial period, which helps you identify whether the platform is the best for your online store.
Successful partnerships await you in digital!
These 12 online sales platform options allow you to open or expand your online store safely and conveniently. To choose, you need to select the one that makes the most sense for your goals, ensuring an efficient and successful operation!
If your intention is to boost your company’s results, you can count on Orgânica, a Digital Marketing agency specialized in increasing your sales.
Our award-winning partnership with RD Station allows us to offer integrated solutions that increase the efficiency of your Marketing campaigns, improve lead capture and optimize customer relationship management!
Don’t miss the opportunity to make successful partnerships in the digital world! Orgânica is here to boost your results and ensure that you get the most out of online sales platforms.
Get in touch with Enjoy Minder’s experts and see how this is possible!
