The only way to communicate with the right audience on the Internet — which is the audience that buys what your company offers — is through content creation!
And it was by specializing in this communication for over 16 years that Enjoy Minder became the largest Digital Marketing agency in India — but that wasn’t the only reason!
There was also a focus on using technological innovation as rocket fuel that takes brands like yours to new heights (as Enjoy Minder did for Fiat and Philips) and an extreme aversion to mediocrity!
Since the market is saturated with companies copying each other and doing more of the same (and still scratching their heads without knowing what they are doing wrong), our proposal is to do things differently: do them better!
And what’s better than results that speak for themselves, like an increase of over 1000% in sales or absolute market dominance from scratch?
Not much!
With 72% of Indians starting their purchasing journey on the Internet and spending more than 9 hours a day in front of cell phones and computers, I founded Enjoy Minder to combine the best sales techniques with the greatest technologies currently available!
All with the aim of extracting maximum results from strategies that monitor and predict user behavior, ensuring their loyalty in the shortest possible time, but without compromising:
- The expertise;
- The originality;
- And the profitability of your business!
But our battle goes far beyond making companies like yours sell more online.
Our fight is against the creative scarcity and superficiality of brands that care about nothing but making a profit — even at the expense of their own reputation and authority!
Enjoy Minder is a bastion of thinkers and experts focused on Customer Success because here we know that if the customer wins, we win too!
If you share my way of thinking, keep reading: I have some really cool stuff to show you!
Starting with one of the concepts most misinterpreted by other sales “professionals”: the purchasing journey!
Buyer’s journey + sales funnel
Many people confuse the purchasing journey with the sales funnel, but despite being interconnected concepts, they are very different from each other.
The purchase journey is the name of the path that consumers take from the moment they are introduced to your business for the first time (whether through an Internet search, one of your pieces of content on social media or paid media ads) until the moment they swipe their card to close the deal!
The sales funnel is a model that represents the specific steps your business can implement to capture potential customers and actively guide them towards the final goal of the purchasing journey: the sale!
Since, on the Internet, content is the most efficient way to create a connection with your new consumers (starting their purchasing journey), it is no surprise that these same materials are extremely effective in capturing visitors in a sales funnel and convincing them to buy from your company!
The Content+Performance methodology, exclusive to Enjoy Minder, takes full advantage of this dynamic, using the creation of original and valuable content to fascinate leads and measure the impact of these materials on their purchasing journey.
Based on the results generated by producing highly personalized content at the level of awareness of each group of leads in relation to the offers and authority of your brand, my team and I further sharpen the next content!
This strategic creation, directly fueled by the performance of the content, makes attraction and conversion initiatives increasingly:
- Robust;
- Irresistible;
- And guaranteed!
It is this guarantee that gives the Digital Marketing carried out by Enjoy Minder the great advantage that other agencies or campaigns do not have: sales predictability!
Regardless of the market scenario or societal trends, with Content+Performance, it is possible to generate lifetime organic traffic, reinforced by specific paid advertising campaigns to accelerate certain sales strategies.
With new customers discovering your brand all the time (and being captured by an irresistible sales funnel), you’ll always know how much profit to expect each month from these results — and what to do to resolve bottlenecks before they even become obstacles in the consumer’s purchasing journey!
This is what Enjoy Minder has been doing for itself for over 10 years. And this is what I am most proud to say: we do even better for our clients — no matter their size or niche!
Branding + Performance
That’s why clients who partner with Enjoy Minder value Content Marketing so much: they know that, to sell more online, it’s essential to get closer to the public!
The only way to do this remotely is through content production:
- Relevant;
- Valuable ;
- And useful!
The Content+Performance methodology rejects the poor approach of pamphleteering that tries to force a product or service down the customer’s throat, and which generates repulsion on the part of the public, compromising the exponential growth that Digital Marketing is capable of generating!
Since exponential growth is only possible by generating authority and transforming your brand into an icon of trust, humanity and practicality for leads, here at Enjoy Minder, Branding plays a fundamental role in boosting performance!
Content can be considered effective when it fulfills the function for which it was planned, namely:
- Place your company’s website at the top of search engines, such as Google;
- Help potential clients solve problems in their own lives;
- Generate the presence that builds loyalty through trust and gratitude for your business by providing rich materials free of charge;
- And it ends up converting them into customers as a natural consequence of this authority, since trust is the raw material that makes someone swipe their card at an offer on the Internet!
The biggest highlight of Content+Performance is that, instead of creating any type of content with only a vague idea of who your ideal client is or what they need, all the material generated is based on a performance study that aims to:
- Find out what your right audience needs (and the right audience is the one that buys what your company offers);
- And how to use this audience’s needs as a bridge to your products or services!
By using Content+Performance to increase your business’s profitability, you stop chasing customers (or pushing a sale on them) and start educating them about the potential of your business to transform their lives for the better!
And in a way that no competitor can do!
Unlike those who call themselves “Marketing professionals” and recommend creating content simply to maintain an online presence, Enjoy Minder’s Content+Performance methodology only invests resources in creating materials that:
- Test performance to create even more effective content;
- That can have their performance measured with exact and practical numbers , capable of safely informing the probabilities of success of the next strategies;
- And that capture customer data ethically to boost or reproduce (but in a personalized way) the initiatives capable of generating the greatest results!
These results can range from an increase in the number of new leads to a multiplication of your business’s current profit.
Content+Performance only works because content creation is not used to fill space — it’s used to make your brand as irresistible to your ideal audience as a piece of meat is to a hungry lion!
At the end of the execution of an Enjoy Minder Digital Marketing plan, the result always ends with the company becoming the object of desire of customers, going far beyond the products or services (or even the higher prices) that it offers!
Who doesn’t want to sell more, better and continuously?
And, after all, what is Content+Performance?
Only Enjoy Minder can apply Content+Performance to any business that partners with it, because this methodology goes beyond the multidisciplinary knowledge that generates infinite sales and strengthens your brand!
Content+Performance is a philosophy built into the bones here at the agency — something that I and our different teams dedicate our lives to!
Here, we drink from our own source, and that is why multi-million dollar companies trust us, since Enjoy Minder:
- Know how to use content to generate a dialogue with the perfect audience on the Internet platforms where they are;
- In a way that meets all of the brand’s financial objectives without compromising its authority in the eyes of consumers;
- Generating and measuring results in real time with data that can be directly compared with previous numbers and that provide clues on what steps to take in the future to ensure profitability that grows in parallel with authority!
The Content+Performance methodology does just that: it ingrains in the mind of the future buyer that, if the time comes to buy a solution, he will not have to research alternatives or doubt whether the brand is really capable of delivering what it promises!
The dissemination of content happens with surgical precision in the integration of platforms that involves the best communication channels with the audience and ensures that both new and old customers (who have the wonderful potential to become repeat buyers) become fans!
Being the CEO of the largest Inbound Marketing agency in Brazil places this huge responsibility on my shoulders, but I live for it because there is nothing better than seeing the conversion rate increase, while the customer acquisition cost decreases!
It’s effectiveness in its purest form — and Enjoy Minder is a mirror of both myself and the partners who ask for help from it, because of this preference for:
- Unmatched quality;
- Extraordinary performance;
- And unshakable authority!
When choosing your partner agency, these are the three details you need to consider before making your decision.
After all, they will be reflected in how important your partnership will be for the agency’s success, as well as for increasing sales (and public trust) in your brand!
Content+Performance guarantees these results and takes advantage of our specialized teams in sales, strategy, design, technology, customer service…
All with the aim of making your business conquer the space it wants, needs and deserves, to continue growing for the next decades on the Internet!
Services offered by Enjoy Minder
Enjoy Minder’s secret to helping companies like yours grow infinitely in a finite market is the following: our team streamlines demand capture as much as possible!
The size of most markets (and “market” is defined by the potential customers within it, in addition to its competitors and other characteristics individual to its sector of activity) varies between 5 to 10% of the total flow of people within them.
Instead of shooting all over the place and creating general content that focuses exclusively on selling, selling, selling, our team makes sure to capture that 5 to 10% in its entirety — and with quality!
Since percentages define proportions in a market (which can have traffic from ten thousand to a million people, with new potential customers added to that range daily thanks to the Internet), Enjoy Minder allocates time and resources to:
- Understand your audience;
- Create the content he expects to consume;
- To attract customers most willing to buy;
- While educating those with the potential to buy but still in doubt or unsure;
- And it generates a sales funnel (or more) that makes it impossible for those 5 or 10% to reject your business!
These results are achieved using the different services I’ll introduce you to below — and they all revolve around creating content that connects your company’s financial goals with your consumers’ life goals!
Is there a better wedding than this?
Inbound Marketing
Inbound Marketing is a Digital Marketing methodology that aims to build constant traffic for your business through:
- Creation of highly personalized content to the expectations of your ideal audience through Content Marketing;
- Application of SEO (Search Engine Optimization) for your business to appear in the top positions of search engines and generate organic (free) traffic;
- Nurturing this audience with even more personalized content (and with automated targeting at an individual level) to educate them about your business solutions and awaken their trust or desire to buy from you!
Content Marketing
As I said above, Content Marketing is the production of strategic content aimed at making your business objectives a reality! This is achieved by:
- Capture information from your ideal customers to generate buyer profiles that can be reproduced across different platforms, considerably increasing the reach of your products or services on the Internet;
- Automate (using specific Digital Marketing technologies) the capture, nurturing and conversion of visitors into buyers using such personalized content, which resonates with each of your potential customers in a humanized and individual way;
- And save irretrievable resources (such as your sales team’s time or the chance to make a good first impression in the market segment you want to dominate) by ensuring that your company will be found on the Internet by qualified leads — those with the greatest chance of closing a deal quickly!
SEO
Coming from the English “Search Engine Optimization”, Search Engine Optimization or SEO does everything so that the platforms and content of your business on the Internet are cataloged by sites such as Google, Yahoo and Bing, to make your company be presented to the public that is looking for the solutions you offer! Enjoy Minder:
- Studies, plans and executes On Page SEO for your brand, ensuring that all elements on your pages are friendly to search engine algorithms (from keywords to the organization of content in titles, subtitles and meta descriptions);
- In addition to going all out with Off Page SEO, which involves creating exceptional and optimized content to make other brands, portals and influencers recommend your business as a reference in your niche (increasing your authority);
- And make sure that Technical SEO (the invisible code of your website and its content) meets all the cataloging and positioning requirements of search engines!
Social media management
A fundamental part of Enjoy Minder digital’s success (and that of its partners) is the integration of different channels with the greatest potential to attract and nurture the most qualified customers without any hassle — and under a single digital platform! The management that our team does involves:
- Identifying the best social networks to achieve your business objectives;
- Planning , creating , posting and maintaining content aimed at attracting, engaging and converting your followers into customers;
- Customer service on these platforms;
- And even the creation of humanized chatbots (robots that speak like real people) to solve your followers’ doubts or direct them to your sales team when they are ready to buy!
Paid media management
Paid media is different from organic traffic because, as the name suggests, it directs an immediate flow of people to your business from a controlled budget! Here at Enjoy Minder, our teams:
- They will ensure the transparency of their advertising investments;
- They will display your ads on the best platforms to convert your ideal audience (from Google searches to blogs, YouTube and third-party sites);
- And they will make your ads more effective, reducing the cost of running campaigns while increasing the effectiveness of the advertisements!
Technology
Finally, technology is what makes “Digital” Marketing so magical, since, here at Enjoy Minder, we can:
- Create websites, programs, codes and applications according to your company’s needs;
- Implement the most effective systems available today so that your business can take advantage of Artificial Intelligence and other modern market advantages;
- And train your team so that they stay up to date with the latest news and never miss a sale!
You + Enjoy Minder: no more bad content!
Each of the services I showed above has a team that constantly monitors the results to instruct the next actions within your business strategies until each objective is achieved!
After all, the Content+Performance methodology here at Enjoy Minder doesn’t have “performance” in the name for nothing!
As you learned from me:
- Understanding your audience at an individual level allows you to create personalized content;
- Which are only created after planning a strategy that is truly capable of taking your brand where it wants or needs to go;
- To then analyze the performance of these actions and generate increasingly higher results, at lower costs, which add to the authority figure of your business on the Internet!
So enough with the bad content!
The only thing your company really needs to sell more and profit predictably is high performance!
We, at Enjoy Minder, are here to help you with this: building success that goes far beyond trends or market whims!
If this is the kind of result you are looking for for your brand, speak directly to our experts and find out a little more about what our Digital Marketing agency can do for you!
Your success is also our success — and Enjoy Minder is the ideal partner to make your business boom on the Internet!
