Web design is responsible for almost 95% of the first impression a visitor has of your business, and a good design can help you improve your sales numbers.
That’s why it’s more important than ever to incorporate modern web design into your marketing strategy. Read on to discover 15 web design trends for 2025 that you can use as inspiration this year.
1. Dark mode
In 2025, we will see more websites offering dark mode and low-light user interfaces (UI) as standard features.
With users spending more time on their devices, dark mode is becoming a preferred option. This feature reduces eye fatigue, allowing users to browse comfortably for hours, even in low-light conditions.
Dark mode also enhances other key design elements you want to highlight on your site and gives it a modern feel. From a practical perspective, low-light UIs are great for mobile users as they emit less light and extend battery life.
2. Custom interfaces
89% of marketers report a positive ROI when using personalization in their campaigns. In 2025, one trend we will see is the personalization of interfaces, crucial for visitor engagement.
A custom UI can increase conversions and customer loyalty. Color schemes, layout, and typography are some of the elements you can customize based on the visitor’s profile.
Custom dashboards and navigations will also be common to fit users’ workflow.
3. Illustrations
A photo of your team at happy hour may add a personal touch to your website, but in 2025, illustrations will be gaining ground as a key trend.
With an illustration, you can use your brand colors and detail the design to convey the exact vibe you want. Users will remember a custom illustration more than a photo of people they don’t recognize.
For example, an outdoor products company may use custom illustrations on their website to evoke a feel that perfectly matches their offering. These simple, clean illustrations add a modern, personalized touch.
4. GIFs as graphic elements
Gone are the days of including a generic photo in your content. If you do, readers will notice. That’s why a major web design trend for 2025 is incorporating GIFs into content.
GIFs help to capture users’ attention and keep them on your pages longer. They also add a unique design element that improves the user experience (UX).
Another trend for 2025 is connecting with real customers through social media like Instagram. For example, showing campaigns that include real images of users using products or services can be an excellent marketing strategy.
This strategy allows potential customers to:
- See how products look on real people.
- Get inspired on how to combine certain elements.
- Motivate you to purchase complete sets, encouraging more purchases.
- Relate to the images and see themselves reflected in them, facilitating the purchasing decision.
This trend improves web design and can increase conversions.
6. Voice optimization
More and more businesses are optimizing their websites for voice search, and this trend will continue in 2025. If you want to rank well in search results, you need to optimize your content for voice search.
High search engine rankings channel more qualified traffic to your website. If you don’t rank well, your beautiful web design may be left without visitors.
With the rise of technologies like voice assistants, it is essential to use natural language processing (NLP) to reach all audiences, including those who search by voice.
7. AI for multiple purposes
Artificial intelligence (AI) is transforming the digital space, including web design.
AI can help in:
- Image Generation: Advanced tools allow you to create images from text descriptions or enlarge existing photos.
- Website Coding: With AI, you can design entire sites without needing advanced web design experience.
- Logo Creation: Generate simple and elegant logos to represent your brand across your website.
8. Bold colors
Colors have a significant impact on how your audience perceives your website and are an essential part of your brand identity. In 2025, one of the biggest web design trends will be the use of bright colors.
Bright colors grab attention and engage your audience with your page. If your color palette is outdated, now is a good time to update it. Using brighter versions can make your site stand out from the competition.
Updating your site’s colors adds a unique, fresh look that helps your web design stand out.
9. Striking typography
Bold typography will be a prominent trend in web design next year.
Proper typography not only ensures that the text is readable, but also conveys a clear message to the audience. Choosing the right font can build trust with visitors and reinforce the clarity of the message.
Consider whether you can improve the typography choice on your site to make it more interesting and effective. A design that uses bold typefaces can communicate ideas powerfully and concisely.
10. Minimalism
Many businesses think that more is better, but in reality, less can be more. A minimalist design can be the best way to present your business to your audience, displaying only the most relevant information.
While it’s tempting to go into extensive detail, this can overwhelm users. A clear, organized layout makes it easier for visitors to interact with your content and stay engaged.
11. More videos on the pages
Videos and multimedia elements improve key metrics such as the time users spend on your page and the number of backlinks you receive, both crucial for ranking on Google.
Videos can explain concepts, showcase products, or highlight services. Some great places to include videos include:
- On product pages.
- On the home page as background.
- In blog posts to expand on topics.
Adding videos can improve user engagement and performance in search results.
12. Microinteractions
Microinteractions are small, surprising events that occur when users interact with your site. For example, a visual or audio response when hovering over a button.
These interactions generate interest, increase engagement and motivate users to take actions such as clicking on notifications or CTAs.
13. Focus on UX
Your audience is at the heart of your business, and providing a positive user experience (UX) is essential to keeping them on your site and learning about your brand.
Consider what your audience wants and how to improve their experience. Whether it’s navigation, typography, media, or information, always think about how visitors will react to each element of your design.
14. Smart content loading
Smart content loading ensures that your site loads only what the user sees, without wasting resources on elements that may never be viewed.
This approach reduces server overhead and improves loading speed. Although this trend is not new, it is still relevant in 2025.
Platforms and social networks have been using infinite scrolling and lazy loading for years to optimize resources. Incorporating these techniques can prevent heavy elements from affecting the user experience on your website.
15. Animations
Another emerging web design trend for 2025 is animations. As we mentioned earlier, more websites are adopting animations in their content, either in the form of GIFs or by integrating them into their homepage, calls to action, and more.
If you want to bring more life to your website, incorporating animations is a great way to start in 2025.
However, you don’t want to overdo it: only add them to important pages, like your homepage. Also, make sure you use them intentionally to avoid overwhelming the user or hurting the usability of your site.
