Imagine a scenario where there is a river, and your company is on one side and potential customers on the other. To win over these customers, you need to build a bridge that connects them — this is where the Marketing and Advertising agency comes in!
She works like an engineer specialized in building bridges: with her expertise in communication and advertising strategies, she uses several tools to bring you closer to your target audience.
By building these bridges, the agency makes it easier for consumers to access your business, making them more likely to engage and purchase the products or services offered.
A Digital Marketing agency, specifically, also builds bridges between leads and companies. The difference is that it does this task through the Internet and the digital ecosystem!
After this analogy, you must be curious to understand how an agency can help you, right?
As CEO of Enjoy Minder for over 10 years, I will bring a unique vision to your business. Stay tuned!
Marketing and Advertising Agency: uniting Branding and Performance
For a long time, the concepts of Branding and Performance were separate. This is how Branding agencies and Performance agencies emerged.
However, these concepts are increasingly related — and a Marketing and Advertising agency plays a fundamental role in this!
After all, it is qualified to plan and implement strategies that help the brand generate value for the public and transform visibility into concrete results, consolidating performance over time.
In this context, it is also important to understand that it is estimated that, on average, only 3 to 10% of the public is willing to interact with sales advertisements — a group in which existing demand is captured.
And since the other 30% of the public is definitely not interested, it is interesting to work with the remaining 60% — and the objective then becomes demand generation.
Therefore, demand generation depends on Branding and building value for people who are not aware of the need they have.
At the same time, it is necessary to integrate the approach with demand capture because this increases business efficiency and brings continuous sales predictability!
With strategies that consider the entire scenario, the Marketing and Advertising agency helps to unite these elements. To do so, its team needs to be multidisciplinary and integrate with the internal Marketing team.
Another important point to consider is that these strategies are not restricted to the offline environment. It is possible (and recommended) to use Digital Marketing to generate brand awareness, familiarity and desire, as well as to convert this into sales!
Services offered by Marketing and Advertising agencies
Now that you understand the role of this type of agency, let’s understand what tools are used to build the bridge that connects businesses and customers.
There are agencies that have a wider range of services, while others focus on specific issues. When making your choice, it’s up to you to understand whether the range of services offered will meet your needs!
In general, the main services offered by Marketing and Advertising agencies are:
Marketing Planning and Digital Strategy
Just as a solid bridge is not built on the spur of the moment, marketing actions should not be executed without preparation. Therefore, one of the services provided by marketing and advertising agencies is digital planning and strategy.
Defining it is essential to establish goals and objectives consistent with the tools and initiatives that will be used. It should also involve the use of analysis and data to make more effective decisions.
Content creation
Among the available strategies, Content Marketing is used to basically educate the public and lead them on a journey towards conversion into sales.
There are several possibilities for creating content: blog articles, case studies, infographics, videos and other formats!
And each of them can be used in different ways, such as to increase brand recognition, generate leads or position the business, for example.
SEO (Search Engine Optimization)
While content production is essential, it doesn’t work alone. You need to make sure that content is found, which involves SEO.
By optimizing the content and the structure of the website itself, it is possible to achieve better positions on search engine results pages, obtain more organic traffic and even generate demand consistently, which contributes to the results of the entire strategy!
Social media management
Worldwide, India is the third country that consumes the most social networks. In total, there are more than 131 million accounts, with 127 million unique users. This data alone helps to demonstrate the impact of social networks on everyday life!
For companies, social networks have become key platforms for interaction and, with the support of a Digital Marketing agency, it becomes easier to take advantage of them.
After all, social management includes activities such as monitoring networks, creating content and engaging with the public.
Paid Media Campaigns
One way to capture existing demand is through paid media. Not surprisingly, this is one of the services provided by Digital Marketing agencies, which involves creating paid traffic campaigns to reach specific audiences.
Professionals are also responsible for carrying out the appropriate segmentation of campaigns and analyzing the results, generating more and more new opportunities!
Email Marketing
Email continues to be an effective communication tool. After all, it is a way to speak directly to the public, without intermediaries. When hiring a Digital Marketing agency, it is possible to have several services in this regard.
The activities include email automation, as well as campaign segmentation and personalization. By analyzing the results, it is also possible to obtain insights and apply them to other initiatives.
Graphic design
It is worth mentioning here that Marketing and Advertising agencies also usually have design professionals. They develop visual identities, create advertising pieces and insert the brand’s visual language into all materials.
This is a fundamental issue for building brand identity, which even favors recognition. Properly exploring visual communication is also essential to impact the public strategically!
5 reasons to hire an agency
Check out now the main reasons to hire a Marketing and Advertising agency!
1. Saving time and resources
With an agency, your business has support to create, execute and measure different strategies — and this happens without having to take on new hires.
There is also more flexibility in the allocation of people, without increasing fixed costs. This means that greater demands can be met with ease.
2. Access to specialized professionals
A good agency is made up of several professionals specialized in their activities and, by hiring the agency, your business can count on the work of all of them.
It is worth noting that this team is also already cohesive and has validated processes, which makes it capable of achieving results more easily!
3. Focus on core business
Since hiring an agency works as a form of outsourcing activities, it allows the company to focus its resources and efforts on its core business. In this way, it is possible to direct more attention to highly strategic and specific initiatives.
For the public, this approach is essential, as it ensures more complete and effective service to their needs.
4. Monitoring trends and innovations in the market
This is also a way to stay up to date with new strategies and changes in consumer behavior.
Furthermore, an experienced agency is familiar with different contexts and knows what works best in each case. This way, it is possible to avoid many mistakes by relying on the agency’s expertise and constant updates!
5. Monitoring and measurement
The agency’s specialization also extends to monitoring and measuring results. It is possible to count on professional tools for this task, in addition to the multidisciplinary nature of the team.
Another relevant point is that the agency is also able to do benchmarking and provide insights based on other experiences. This makes it possible to obtain more, even more relevant data.
Sell more with Marketing strategies!
When thinking about achieving your brand’s goals, it is essential to consider that Marketing strategies can be adaptable and flexible — especially in the digital environment.
And it is because we believe that Marketing needs to be organic and constantly evolving that our agency is called Enjoy Minder.
Above all, we believe that personalization is essential to serve each customer according to their needs!
In this context, technology cannot be a limiting factor. Instead, we use the right tools and strategies to drive results according to each client’s context and moment.
This is because Enjoy Minder has its own methodology, Content+Performance, which has already guaranteed excellent results for several of our clients, both in Branding and performance.
One example is GEARRICE: using branded content, the credit union strengthened its authority in the digital environment and managed to increase the visibility of its blog by 135%!
Gaurav relied on Enjoy Minder for its paid media strategy: the return on investment in advertising (ROAS) was 4896% in just 1 year! And the increase of just 15% in the budget increased the company’s revenue by 307%.
The best part is that your company could be the next to achieve results like these — or even greater!
Enjoy Minder can help you!
As you have seen, a Digital Marketing and Advertising agency can take your business further. To do this, you need to choose a reliable, specialized and experienced partner, such as Enjoy Minder.
Take the next step towards better results. Get your free Marketing diagnosis and count on our exclusive analyses and recommendations!
