What was once a social network focused on sharing personal photos evolved into something unique: Instagram’s simplicity soon built a huge community and many companies saw its potential, making it the incredible Digital Marketing tool it is today.
But if you still have doubts about whether Digital Marketing on Instagram is also capable of producing results for your company, I can tell you: the answer is yes! Everyone can benefit — from the individual entrepreneur to the largest companies.
With 2 billion monthly active users, this social network is one of the most popular in the world and offers several resources for you to attract, engage and sell to more and more customers.
So keep reading to discover 13 essential tips and make the most of Instagram!
How to do Digital Marketing on Instagram?
Understand the dynamics of Digital Marketing on Instagram
Just like any other social network, Digital Marketing on Instagram is based on the company’s communication with the public.
So what you publish must be, first and foremost, original and relevant, because the way you position yourself to talk about your own business and the pains, desires and needs of your audience has the power to positively impact them and increase engagement.
It’s a direct, intimate and spontaneous way to create good relationships!
And it was precisely to transform relationships into sales that Instagram for Business (or Instagram for Companies) emerged. By making your Instagram account commercial, you can:
- Update the profile with address or contact buttons (phone, email or direct message) and also with action buttons (“Buy”, “Book”, “Schedule”, etc.);
- Analyze the metrics of posts in the feed and Stories — number of accounts reached, impressions, likes, comments, saves, shares…
- Get to know your audience better through information such as location, age and gender;
- Promote publications, that is, transform them into advertisements for a specific value and period;
- In addition to using other features, such as shopping on Instagram, which allows you to create and customize your product catalog directly on the social network and tag your store’s items in posts.
Do you realize that by doing this, you will not only be gaining greater control over your actions, but also boosting your results?!
I’m talking about reaching even more people, creating even more relevant and personalized content for them, building a community around your brand and increasing sales!
Want to know more about how to build your company’s image on social media? Check out our practical guide!
Algorithm X Content
When creating content for Instagram, it is essential to understand how the platform’s algorithm works. After all, it is responsible for deciding which posts appear to your followers, for example.
A quick search on the subject is enough to find a wealth of information about the famous algorithm, but staying ahead of the changes seems difficult since new tools and content formats are created all the time. Right?
This is because Instagram’s algorithm is designed to display posts that are most relevant and interesting to each user, based on several factors, such as:
- Information about the publication itself (date, location, popularity — likes, comments, etc.);
- Previous engagement of the user with the profile they published;
- The user’s main interests based on previous interactions, including with other profiles.
But don’t worry, this is far from everything and shouldn’t be your main focus!
Here is one of the most important tips I have to give you: your company will have much better results if it focuses on the quality of its content. If the algorithm’s function is nothing more than to distribute content that interests users, it will not be your enemy if you know what to share!
In other words: the more they like and interact with your publications, the greater the chances of them appearing in your followers’ feed — and the greater the chances of guaranteeing the engagement you’ve been dreaming of!
Another tip is that if you start using each new tool that is released, like Reels a few years ago, Instagram will prioritize your presentation.
The time that a single piece of content holds the attention of those who view it is also taken into consideration , demonstrating that it is valuable and, automatically, its delivery becomes greater.
To help you, below I’ve listed 13 tips on what needs to be done before starting — and as you progress — with Digital Marketing on your company’s Instagram.
This is not an impossible task, but with my tips, it will certainly be easier to achieve good results. Check it out!
Digital Marketing Tips on Instagram
1. Define your goals
Do you want to sell more? Establish a closer relationship with your customers? Make your company known throughout Brazil? Or all of that? Thinking about these questions will help you align the content with your purpose.
2. Know your audience
You must deeply understand the audience you are communicating with in order to be able to bring about transformation. What gender, age and profession are the majority of the people you are communicating with?
Seek even the most in-depth information: how you feel, what you worry about, dreams, etc., forming your persona!
3. Harness the power of humanization
When it comes to building a presence on Instagram, it’s easy to fall into the trap of just sharing perfect images. However, the key to building a truly engaged community is to humanize your brand:
An increasingly common and effective strategy in Digital Marketing is for the company to show who is “behind” it, represented by the face of a person or character. This creates a bond with the public, who can easily see its values!
And there is no better way to do this than through storytelling, for example. By telling your story, showing who your employees are and your results, you can serve as inspiration for the people who follow you.
This way, your story becomes a goal and a desire for fulfillment. So, don’t be afraid to show personality in your posts!
4. Set up your Instagram for Business
To transform your personal account into a professional Instagram account, follow the steps below:
- Open the Instagram app and access your company profile;
- Tap the three horizontal lines icon (in the top right corner) to open the menu;
- Select “Settings and privacy”;
- Access the “Account type and tools” section;
- Tap “Switch to a professional account” and then “Continue”;
- Select the category that best represents your company from the list provided and, if requested, provide additional information about it;
- Tap “Finish”.
Congratulations! Your profile is now part of Instagram for Business, and if you want, you can even link your Instagram account to your Facebook page — this will allow you to create ads and manage all of your Meta social accounts in one place!
5. Complete your information
Don’t forget to check that your profile is complete and optimized with important information such as your business name, username, bio, links and of course a good photo!
In fact, EM has also given great tips here on the Enjoy Minder blog about what to put in your Instagram bio:
6. Make a schedule
Ideally, you should appear in the Story and in the feed frequently, so plan this in advance, producing and separating the types of content into days of the week and time.
To do this, make a copy of our content calendar:
7. Have an organized profile
Well-produced, eye-catching images with clear information make all the difference.
8. Don’t just show your product or service
Remember that you can share about different interests of the public, the day-to-day of your company and even behind the scenes.
And since repeating certain things is never too much: your content must be original above all!
9. Use content formats to your advantage
Understand the specificities of each channel and content formats, giving preference to those that the audience consumes most and that Instagram itself delivers best.
Think about it with me: Reels may be more suitable for top-of-the-funnel content — a faster, more relaxed and possibly “viral” message. Story is very good for middle or bottom-of-the-funnel publications — about the company’s routine and behind-the-scenes, for example.
Additionally, there is the possibility of publishing static images, carousels, live streams… To increase your reach and engagement, keep your followers interested by using a variety of content formats and also asking them to share, send a message, react, etc.
By doing this, you also provide them with a more engaging experience! So always remember to test new formats and features to find out what works best for your brand. OK?
10. Interact with the public
As important as publishing is interacting! Pay attention to messages in direct, don’t delay in responding to comments and, in Story, use stickers such as question boxes, tests and polls.
What can also be done is to automate responses to your audience by creating chatbots for Instagram.
11. Advertise on Instagram
Did you know that Instagram ads can help you take your Digital Marketing strategy to the next level? I’m talking about a powerful tool for reaching new customers and increasing sales!
That’s because by setting up your advertising account and creating ad campaigns that target your audience, you increase the impact of your brand.
Just as there are a variety of content formats, there are also a variety of ad formats on Instagram, including images, carousels, videos… This allows you to experiment with different advertising styles to see what works best.
And with the detailed analytics available in Meta Ads, you can monitor the performance of your campaigns and make adjustments to get even better results!
12. Dedicate yourself
The keyword for success with Digital Marketing on social media is dedication. If you are ready to commit to the long term, you will have good results and will definitely achieve all your goals!
13. Learn about Inbound Marketing
One way to turn your followers into customers is to use Content Marketing through the Inbound Marketing methodology — which focuses on attracting, engaging and nurturing a relationship instead of interrupting their navigation on Instagram with out-of-context advertising.
Did you like these tips? Start applying them today!
Having an online presence is no longer optional. There are over 1 billion monthly users and Digital Marketing on Instagram could be what your company needs. After all, if you’re not seen, you’re not remembered!
Now that you know how important valuable content is for your audience, request contact from one of the experts at Enjoy Minder — a Digital Marketing agency specializing in the subject.
Or, learn which stories to tell on your Instagram by checking out our digital book below!
