If you open any job listing website, you will find vacancies for Digital Marketing Analyst.
And why is there so much demand? Because we are talking about one of the most important professions for companies that want to invest in an online presence.
But do you know what a Digital Marketing Analyst does? What skills do recruiters expect from them? Why should they hire them?
I’m Rodolfo Benetti, Director of Strategy and Planning here at Enjoy Minder, and I’m going to help you find answers to these questions. Come with me!
What does a Digital Marketing Analyst do?
The functions performed by the Digital Marketing analyst may vary from company to company, but they are generally the professionals responsible for taking care of the entire strategic part of digital campaigns.
Gaurav Rajput, CEO of Enjoy Minder, also gave his vision about the profession:
A good Digital Marketing analyst needs to know how to solve problems, since he is the one who puts strategic planning into practice and ensures that the expected results are achieved.
You get the idea, right? But, so that you understand a little better, I’m going to separate the assignments into topics. Check it out:
To analyze
Starting with the obvious, the Digital Marketing analyst needs to be constantly analyzing the market, competitors, trends and opportunities.
This information will serve as the basis for creating the company’s strategic planning.
Plan
After the analyst has studied extensively and obtained all the data he deems relevant, he helps to define the persona and plan the actions of the Digital Marketing campaign.
He will also be responsible for delegating team functions, which is why this professional needs to know a little about everything.
After all, even if he doesn’t perform all the tasks, he constantly talks to designers, social media, copywriters, traffic managers and sales executives, among many other professionals!
To develop
Defined persona and assigned roles? It’s time for the Digital Marketing analyst to put the plan into action!
Here, the professional basically implements the strategies according to the objectives and other details defined in the planning phase.
Monitor
Some issues he needs to follow up on are:
- Are social networks engaging?
- Is the content well-made and delivered on time?
- What are customers saying about the company?
- Is the internal team having difficulty at some stage of the planning?
Measure
Analyzing whether the key performance indicators (KPIs) are good, whether the results of a campaign are within what was expected and whether the investments are generating a return (ROI) are also the analyst’s responsibilities — as the name suggests!
To correct
If things are not going as planned, the Digital Marketing analyst will have to make adjustments.
In other words: identifying areas for improvement and optimization is also part of the work to achieve continually better performance.
And this can happen at different times and in different contexts, such as during the analysis of results, after feedback from the public or even following changes to the search engine algorithm, for example.
But now that we’ve seen the functions, it’s time to learn about the qualities that companies look for in a Digital Marketing Analyst!
Qualities of a good Digital Marketing Analyst
A good Digital Marketing Analyst has a complete set of hard and soft skills essential to perform the role and drive the company’s growth and success:
Know how to communicate
As they are in frequent contact with other professionals, the analyst must know how to dialogue, persuade, express their opinion and debate with the team .
It is also important that he has verbal and written communication skills . This helps in collaborating with different teams, presenting results and reports, and communicating with customers and suppliers.
Speaking of which…
Know how to deal with the team and suppliers
A good analyst also needs to manage relationships with the team and suppliers, maintaining clear communication and ensuring that all parties are aligned and collaborating to achieve goals.
The ability to resolve conflicts, negotiate deadlines and conditions is also essential to create a harmonious and productive work environment, in addition to strengthening external partnerships, which are fundamental to the success of Marketing campaigns.
Organization
Delegating functions, creating reports and identifying (and correcting) problems are tasks that require a lot of organization!
And, as the nature of Digital Marketing is quite dynamic, this becomes even more important.
You can be sure: this skill makes your day-to-day life easier and contributes greatly to achieving your goals!
Enjoy studying
We have seen that the Digital Marketing analyst needs to understand the basics of everything and, as we are talking about an area that changes all the time, it is necessary for the professional to always be up to date.
In other words, an analyst can stand out even more in the market if he or she has diverse knowledge. After all, the constant evolution of this area and the integration with other sectors, departments and technologies demand multidisciplinary knowledge.
Hence the need to invest in continuous updating and development — on issues within and outside the profession!
Don’t be afraid of numbers
If you thought you were going to get rid of math, you were wrong! Analyzing numbers and metrics — in Google Analytics and Google Search Console, for example — is part of the job routine.
Have empathy
Realizing when a team member is not well and trying to help is a fundamental quality for anyone who deals with people — in fact, it is one of the soft skills that is useful for any professional, in any field!
Be resilient
There is no magic formula in Digital Marketing. Therefore, it is common for the results achieved to not be what was planned, at least initially.
It is up to the analyst to remain calm in order to work around problems and help the team overcome them.
Clear vision of objectives
Having a clear vision of the company’s objectives is part of the job of any Marketing analyst. This is because, based on focused and targeted work, it becomes easier to align strategies with business objectives and goals.
As a result, the results generated become more relevant and truly contribute to the growth and global success of the organization!
How to become a Digital Marketing Analyst?
You don’t necessarily need to go to college to be a good Digital Marketing analyst — as long as you prove you have knowledge, for example, in Content Marketing, Inbound Marketing, sales, SEO, lead generation, Email Marketing…
Or, better yet, as long as you have success stories to prove that you can deliver results !
However, having a degree in areas such as advertising, marketing and administration will certainly help a lot. Not to mention that many companies require this qualification.
Another important point to highlight is that you need to understand people. I’ve seen several journalists become great Digital Marketing analysts because they have this quality!
100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.
Oh, and of course: study hard! That’s why it’s important to have a broad knowledge of what a Marketing Analyst does.
With a full understanding of the activities, responsibilities and duties, you can hone your hard and soft skills to deal with the demands and transformations of the sector.
Take the opportunity to do a self-analysis right now: based on everything we have seen so far, what skills and competencies do you believe need more attention at the moment?
It’s worth reflecting on!
What are the advantages of an analyst for a company?
Digital Marketing strategies are gaining more and more weight in business decisions, and who is the professional responsible for taking care of planning and ensuring that investments bring returns?
By now, you probably already know the answer. That’s right: the Digital Marketing Analyst!
No matter how small the company is, if it has a Marketing department, it is very likely that it will have at least one Digital Marketing analyst. This is because they are versatile, multitasking and understand a little bit of everything.
On the other hand, the analyst cannot be tasked with doing everything alone . His main function, as we have seen, is to plan and monitor the work of other professionals.
And what kind of professionals are these? Writers, designers, social media, traffic managers, content analysts…
In short, the ideal is for the functions to be performed by specialists in each area and for the Digital Marketing analyst to be responsible for moving between all of them and coordinating the actions of the strategic plan.
For this reason, I invite you to check out some of the areas of Digital Marketing now:
The main areas of Digital Marketing
- Content Marketing: focused on creating relevant content to attract and engage the target audience;
- Inbound Marketing: aims to attract, generate and nurture leads through content and a relationship that adds value;
- SEO: involves different optimization actions on websites, blogs and landing pages so that they can be found in search engines, such as Google;
- Social media marketing: involves exploring social platforms to build an online presence , engage your audience and promote products or services;
- E-mail Marketing: used to send direct and personalized messages to maintain relationships with leads.
Understanding these different types allows the development of new strategies, exploring the full potential of Digital Marketing!
Meet Organic!
Having a person in your company’s Marketing department for each task helps a lot, but think about the amount of time it would take to train this team and the costs involved.
That’s why outsourcing your business’s Digital Marketing can be a great idea. Here at Enjoy Minder, for example, we have experts in content, website creation, social media, copywriting… in any strategy you need!
We have over 16 years of experience serving clients from a wide range of segments. This helps us to have a prior understanding of what works and what doesn’t on the Internet and adapt our planning to each scenario.
Want proof? Here are some of our success stories! 💚
And if you want to know more about our Digital Marketing agency, you can start by requesting a free and personalized Diagnosis + Consulting for your company!
