Mobile Marketing is a reality that reflects a growing demand: around 118 million Brazilians connect to the Internet via their smartphones!
This corresponds to 79% of the entire Brazilian population with access to the Internet, which, for companies, is a great opportunity to impact an audience that wants to consume new products or services and that can even become a legion of loyal customers.
And this scenario is also within your reach: all you need to do is employ a good Mobile Marketing strategy! After all, most of the public’s eyes are on mobile devices.
But what if I told you that there are other arguments for investing in Mobile Marketing?
There are twelve, in fact, and they should convince you to invest in this strategy!
What is Mobile Marketing?
Mobile Marketing has to do with communication strategies designed and optimized for mobile devices, such as smartphones and tablets.
With the growing use of these devices — Brazil has around 1.2 smartphones per inhabitant — Mobile Marketing has become essential in the current context. It is a means of, for example, reaching potential customers and consumers at any time of the day , regardless of their location.
Furthermore, mobile devices provide a whole context for instant interactions. Campaigns can include messaging, push notifications and interactive ads, for example. This brings out the best in speed, creativity and proximity that these mobile devices offer!
The relentless growth of mobile searches
Our country has impressive numbers when it comes to smartphones and Internet access. To give you an idea, according to data from TIC 2022, around 60 million households had Internet access that year.
And most people access websites only via mobile devices. A significant evolution that only points to one trend: the need to invest in Mobile Marketing!
Google, for example, uses the mobile version of a website’s content for indexing and ranking. The search giant calls this mobile-first indexing. In other words, if your website isn’t compatible or even optimized for mobile devices, it loses priority in search engines!
Companies that use Mobile Marketing can take advantage of these statistics to gain digital presence, reach more people and impact them anytime, anywhere.
Reasons for your company to invest in Mobile Marketing
Working on Mobile Marketing is not just about following a current trend! It is a strategic necessity for any company that wants to reach, engage and convert consumers in an increasingly mobile and dynamic digital environment.
But that’s not all! This strategy offers a number of advantages that can significantly boost your business growth. From highly targeted campaigns to the ability to reach your target audience anywhere, anytime, the opportunities are endless.
Have I convinced you to invest in Mobile Marketing strategies? I’m just getting started!
Check out the main reasons to invest in Mobile Marketing:
1. Large user base
Nowadays, the number of people who use smartphones as their main means of connecting to digital worlds is already greater than those who opt for computers. Furthermore, this number is expected to increase.
For your company, this is a great opportunity to start investing in Mobile Marketing, after all, you will find a vast audience.
What’s more, you have the prospect of seeing it grow more and more with the right planning to reach your target audience!
2. Local focus
One of the main differences between smartphones (and similar devices) and desktops is the presence of GPS and a variety of location-based features and applications.
Locating the user on the map is very strategic in Mobile Marketing, which can use the information for local advertising.
A very efficient way to qualify your target is to focus on those who are in the right geographic location for your campaign. If you have a clothing store, for example, you can identify which users are nearby and send them a message to promote exclusive offers!
3. Instant notifications
No other Marketing channel can access your audience as instantly as Mobile Marketing notifications!
They guarantee a high chance of your message being seen at that exact moment and enhance the delivery of flash offers.
Just be careful not to overdo it and betray your audience’s trust. If the consumer doesn’t like it, or if you are too insistent, they may simply block your messages.
4. Constant attention
When observing any urban scene today, it is very common to see people with their eyes glued to their smartphones. A means of quick and easy distraction, the cell phone has become an inseparable element for most people.
This represents great opportunities for Mobile Marketing: when targeting mobile devices, communication guarantees the public’s attention and engagement!
5. Extra features
Companies have very attractive features to engage their audience when working with Mobile Marketing.
To begin with, most smartphone models have a camera, which can be used in relationship building or to authenticate information.
Another feature that can be used for smart campaigns is the microphone and voice recognition.
6. High accessibility
The high accessibility of Mobile Marketing is one of the reasons why the strategy has become so dominant in recent years!
When your prospect has constant access to the internet and is available anytime, anywhere, you have more opportunities for engagement and conversion.
7. Innovative content formats
Mobile devices support a variety of content formats, such as interactive videos, which provides creative ways to connect with audiences.
Imagine, for example, that a food company decides to share interactive recipes through videos on YouTube. This way, their engaging content not only captivates their subscribers, but also ends up impacting a wider audience over time!
8. Integration with other Marketing strategies
As you have seen, Mobile Marketing can be integrated with other strategies and channels , such as Email Marketing and social networks.
This way, you can structure a consistent approach to promote your brand and reinforce its message across multiple channels, increasing reach, engagement and chances of conversion!
9. Mobile shopping
Just as consumers are becoming more comfortable using mobile devices, they are also becoming more comfortable making purchases via their smartphones.
More than 50% of people surveyed said they feel “extremely comfortable” with this type of transaction! And this is yet another reason why Mobile Marketing is a powerful approach to boost your sales.
10. Relevance to search engines
Elements such as your website’s ability to adapt to mobile devices, as well as how quickly pages load and how easy they are to navigate, all contribute greatly to a more pleasant User Experience.
It is no coincidence that these elements are considered important by search engines, such as Google, which can improve your positioning in search results!
11. Consumer engagement
The personal and portable nature of mobile devices makes it easier to create more targeted and personalized campaigns. With Mobile Marketing, you can establish more direct and interactive communication.
For example: conducting surveys on social media to involve followers in choosing new products and colors for your brand.
This engages consumers in ways that align with their device usage habits and, in turn, strengthens your brand’s relationship with them!
12. Continuous technological innovations
Mobile technology is constantly evolving, with new features like 5G and new app features emerging all the time! And of course, there are always opportunities to implement new strategies.
By keeping up with these developments regularly, you can take advantage of these innovations and stay ahead of the competition!
Segmentation with Mobile Marketing
You might imagine that effective segmentation is one of the keys to creating Mobile Marketing strategies, right?
After all, not everything that works for one company will necessarily work for yours.
So it’s important to plan strategies that resonate with your reality and your persona — and I’m going to help you with that now!
I have gathered here some tips to target your campaigns:
- Analyze demographic, behavioral and preference data to create a solid segmentation of your target audience;
- Use segmentation information to send relevant and personalized messages, which will increase the likelihood of engagement;
- Identify the most effective mobile channels for your audience — such as apps, text messages, or social media;
- Consider the context in which your audience interacts with mobile devices — it could be on the go, at home, or in specific locations at different times;
- Implement pilot campaigns and evaluate the results. Then, learn from the data and adjust your strategies as needed;
- Integrate your mobile marketing strategies with other communication initiatives . Make sure all your campaigns are aligned to create a cohesive experience;
- Use analytical tools to monitor the performance metrics of your campaigns;
- Pay attention to User Experience to ensure that mobile experiences are intuitive, enjoyable, retain attention and facilitate interaction with people.
Know who you want to conquer!
Smart segmentation, based on the unique characteristics of your persona, is key to the success of your Mobile Marketing strategy.
By doing this, your company truly reaches and engages its audience. For these and other reasons, adopting the best practices for mobile marketing becomes a necessary decision to boost your growth and relevance in the digital market!
And if you are looking for more help to guide your journey to success, I invite you to request Enjoy Minder’s Digital Marketing Diagnosis. It is free and you will receive analysis and guidance directly from our Marketing strategy experts!
