What colors should you use for your visuals in 2025? Pinterest has revealed the 5 most popular colors this year!
Pinterest unveils its Pinterest Palette
What colors should you focus on in 2025? Pinterest gives you some ideas through its Pinterest Palette, which highlights the colors that will be trending this year.
Concretely, to establish this color palette, the platform relied on information from Pinterest Predicts, its annual report on upcoming global trends, by isolating color-related queries. The social network also analyzed the actions of the platform’s users (searches carried out, pins saved, etc.) to understand the colors that generated the most engagement, and thus obtain precise insights. In total, 5 colors will stand out in 2025. We reveal the results!
The 5 colors to use in 2025
1. Cherry red
The first color to stand out is cherry red, inspired by the “cherry mania” already revealed in the Pinterest Predicts report. A bold and intense color that is here “to make a splash .” On Pinterest, the search for “cherry vibe” increased by more than 325% in 2024.
The HEX code: #74070E.
2. Butter Yellow
Unlike cherry red, this butter yellow is a softer color that “brings warmth to every corner.” Related searches include an 1825% increase in “butter yellow nails,” and a 225% increase in “yellow outfit inspo. “
The HEX code: #FFEDA8.
3. Indigo Aura
This color, which is similar to lilac, seems perfect for “cosmically inspired looks and otherworldly designs,” according to Pinterest. In short, the indigo aura will be the perfect color to add a touch of mystique to your creations! Searches that have made this color trend: “purple lavender aesthetic” ( + 175%), “lilac shirt outfit men” ( + 100%).
The HEX code: #B0A6DF.
4. Dill green
The fourth color to use in 2025 is a tangy dill green, which adds a touch of vitality to your designs and visuals. Pinterest has noticed an increase in search trends for the following queries: “green kitchen designs” ( green kitchen designs, +155%), “green vibe” ( green atmosphere, +80%).
The HEX code: #4E6813.
5. Alpine oats
The softest and most neutral color in the palette, this beige, reminiscent of coffee with milk, is intended to be “cozy and chic,” for refined visuals. Among the trends observed: “neutral outfit women” ( neutral outfit for women, +145%), “beige tiles bathroom” ( beige bathroom tiles, +120%) and “beige aesthetic room” ( beige bedroom aesthetic, +35%).
The HEX code: #F0E7DA
