It’s a fact: your inbound marketing strategy can benefit greatly if you support it with AI tools: content creation, results measurement, customer support throughout the sales funnel, customer service… and much more.
AI has evolved so much that virtually every area of inbound marketing can (and should) be enhanced with some type of AI-powered platform.
In this article, we’ll tell you why you should use Artificial Intelligence in digital marketing, and more specifically, in your inbound marketing strategy.
Additionally, at the end, we’ll share with you some of the best AI tools for you to incorporate into your company. But we can already tell you that you’ll notice significant benefits, both in terms of results and work optimization.
Why use Artificial Intelligence in inbound marketing?
To begin with, AI is a technology capable of imitating the way human beings think and act.
So, first and foremost, Artificial Intelligence can free up your marketing teams from certain tasks. Specifically, the most mechanical and repetitive tasks (those requiring the least originality) are the ones that AI has been able to perfect the most. In that sense, intelligent tools can bring these benefits to your company:
- Task automation.
- Time optimization.
- Possibility of dedicating time to higher-value tasks.
- Budget optimization.
However, AI has evolved so far that it can also perform creative tasks. However, in this case, human supervision is still required, and therefore, AI can be used to support the creative team in:
- Inspiring professionals.
- Overcoming creative block.
- Democratize creative resources, making them more accessible to companies with smaller budgets.
Leaving aside the internal benefits for a company, the use of Artificial Intelligence in inbound marketing also brings a large number of positive aspects to the customer, such as:
- Improving customer service using chatbots.
- Personalization of the customer experience through product recommendations. This is achieved with AI data analysis tools.
- Improving customer data security through early attack detection and prevention.
How to apply Artificial Intelligence in Inbound Marketing
The way to apply AI to inbound marketing is by using tools that incorporate this type of technology. But before recommending some of the best Artificial Intelligence platforms for inbound marketing, we want to warn you about some preliminary considerations you should keep in mind. These will help you make better use of these platforms.
Analyze your needs and goals
Although, as we’ve said, AI is a very interesting and highly recommended tool, this doesn’t mean you have to integrate it into every area of your business.
To know whether it’s appropriate to implement an AI tool in a specific sector of your company, first consider the needs of the area and what your objective is .
You may not need to resort to tools as sophisticated as AI tools to get where you want to go.
Train or select personnel who know how to use Artificial Intelligence tools
When integrating AI into a team, we must also remember that these tools require knowledge from people to use. Therefore, we must also ask ourselves whether it’s worth the time to learn this knowledge.
Another option is to select professionals who already know how to use these platforms. But we’ll need to consider whether this is a priority over other skills or knowledge.
Track the results of Artificial Intelligence tools
Finally, if you’ve finally decided to implement an Artificial Intelligence tool in your inbound marketing strategy, you should know that the work doesn’t end there.
It’s crucial to monitor whether AI is being useful and achieving its objectives. Therefore, we must analyze the results we’ve obtained with it and compare them with the results prior to implementing the tool.
Best AI tools for your inbound marketing strategy
Now that you know the benefits of integrating Artificial Intelligence into your inbound marketing strategy and understand everything you need to consider, it’s time to learn about the most interesting AI platforms for this type of marketing.
We’ve focused on content creation tools as they are one of the pillars of inbound marketing.
Keytrends AI
Keytrends AI is a written content creation tool with a wide range of features:
- Trend analysis.
- Content generator.
- Content management.
- Keyword search.
- Traffic measurement.
And those are just a few. As you can see, this tool can be a great ally for your writing and copywriting team within an inbound marketing strategy.
SEO Writing Assistant by Semrush
This is also a content tool, but not focused on creating text, but rather on improving it. It offers:
- Text optimization for SEO positioning.
- Improved readability.
- Plagiarism analysis.
- Tone analysis of the text.
The most interesting thing is that you can use the tool for free with limited resources. This makes it ideal for businesses or independent professionals with limited resources.
HubSpot Blog Ideas Generator
While the previous two tools were focused on creating and improving written content, this one is designed to inspire writers and copywriters.
HubSpot’s Blog Post Idea Generator provides helpful tips for writing and structuring a blog post, as well as recommended article titles and website names. It even gives you a preview of how your post will look in the SERP.
This tool is also free, and you only need to provide a few details to register.
Headline Studio
This tool is specifically designed to help writers create compelling titles for content on any platform: YouTube, Instagram, blogs, and more. It can even create subject lines for email marketing.
As you know, a content title is crucial for attracting users and ranking both in the SERP and on any content platform.
Additionally, Headline Studio takes into account the platform you want to publish your title on to help you choose the appropriate character count and other details.
You simply enter the title you’ve thought of and select the platform where you’re planning to upload it. In a matter of seconds, the tool will offer several suggestions so you can choose the one you like best.
Synthesia
Moving on to another type of content: video. In inbound marketing, video has become essential due to the rise of social networks like TikTok and, subsequently, Reels.
But in this case, we don’t want to talk to you about creating videos for social media, but rather about the videos you create as a company for those clients who have already advanced further down the sales funnel.
Many companies use videos in their sales or customer service strategies, featuring various professionals guiding customers, explaining things about the company, or helping consumers.
The Synthesia tool allows you to create text-based videos featuring realistic avatars saying what you want them to say. This way, you can greatly speed up video production.
It also allows you to create a real-life avatar if you want someone on your team to appear in your videos.
Hoppy Copy
Email is a very important channel in inbound marketing strategies. That’s why we also wanted to include a tool specifically designed for this purpose on this list.
Hoppy Copy is an AI tool that not only helps you with the text of your emails, but also with the design, saving you many hours of creation.
Lexica
Lexica is an AI tool that allows you to create and search images from text. This means you can generate images with AI from scratch based on a description you add or search its library for AI-generated images.
Although you can create images for free, if you want to use them for commercial purposes, you need to subscribe to one of their paid plans.
Hootsuite’s OwlyWriter AI
We’re finishing this list with a tool designed for creating content on social media. OwlyWriter AI not only generates text for your post descriptions, but also gives you ideas for when you’re feeling uninspired.
One of its most interesting features is that you can show it which of your most successful social media posts so it can draw inspiration from them when creating new posts. This way, you’ll increase your chances of success.
