If you are looking to improve your website’s visibility in search engines, you have come to the right place! Among all SEO actions, the strategic use of backlinks stands out as an important ally in building authority on the Internet.
Being well positioned in Google and other search engine results is more than a differentiator — it is a necessity for businesses that want to gain competitiveness and increase their audience.
And I know that this is what 100% of companies want!
That’s why I’m going to share with you tips on how to boost your SEO strategy with backlinks. Let’s go!
What are backlinks and their importance for SEO
Backlinks, also known as inbound links, are links that other websites point to your website .
And search engines like Google use these links to assess the relevance of your site .
Having quality content is important, but without the right backlinks, the growth of your pages’ visibility can be slower and limited.
Backlinks, therefore, are a way to accelerate SEO results — they build reputation and increase the chances of success in your strategy!
Types of backlinks
If the content is fresh and interesting to your audience, they will naturally quote it, share it, and use it as the basis for their own ideas.
And social networks, for example, are allies in this process!
As people interact with content on these networks, they may be directed to your website , find more information, and potentially build backlinks.
It’s not just about distributing content, it’s about directing audience attention to the content and encouraging them to share it on their own channels.
Surveys, for example, are rich in shareable data and statistics, which can result in a growth in SEO reputation.
Below, I explain what the main types of backlinks are:
Dofollow backlinks
Dofollow backlinks have the ability to pass on relevance from the source website to the target website.
In other words: when a reliable website links your content with a dofollow backlink, it is reaffirming its quality in the eyes of search engines!
Nofollow backlinks
Nofollow backlinks are those cases that include the “nofollow” attribute in the HTML code. This attribute tells search engines not to follow the link, which means they do not pass authority to the target website.
Similarly, the “sponsored” and “ugc” attributes also indicate an intention not to pass on authority. They are used in blog comments and in areas where site owners want to avoid SPAM.
Resource Backlinks
Do you know when you produce quality content and other people want to share it, making a point of reinforcing that you are a good reference?
So these are backlinks from sites that consider you important enough to be referenced as a useful source in an article or resource page!
Social Media Backlinks
These are backlinks shared on social media platforms, which direct to your website.
While these links don’t have the same impact as dofollow backlinks, they can indirectly influence SEO.
Sharing your content on social media, as well as having other brands or people share it, can drive more visitors to your site, increasing the potential for getting backlinks from other sites that discover it!
Press Backlinks
When an influential news site, magazine, or blog mentions your site or content, this can result in press backlinks.
They are highly recognized by search engines due to the credibility associated with these types of websites. Therefore, they can contribute greatly to your ranking!
Educational or government backlinks
Backlinks from educational or government domains are also generally considered to be of very high quality.
They’re certainly not easy to come by, but if you get the chance, don’t miss out! These backlinks can greatly increase your website’s authority and show that your company is a reliable source of information.
Influencer Backlinks
When a digital influencer mentions or shares your content, it can result in relevant backlinks (and additional traffic).
Influencers have loyal followers and relevance in their niches, making their backlinks important to improve your website’s reach!
Guest Post Backlinks
Guest posting on other websites, including links back to your website, is a common way to get backlinks!
But not just any link, you see? It’s important that they are backlinks that are relevant to the article and provide value to readers.
Profile Backlinks
They are obtained through directories or user profiles on various websites.
They don’t always have SEO value. It’s important to use these links sparingly, investing more in quality and less in quantity!
Backlinks from forums and comments
Forums or blog comment sections can provide backlinks, but they need to be relevant and natural to avoid being considered SPAM.
To do this, you need to actively participate in discussions and offer insights, generating genuine and constructive backlinks!
Pillar Content and Secondary Content: The Key to Effective Backlinks
Think of pillar content as the anchor of your strategy: a comprehensive, informative article that dives deep into a topic that’s important to your audience and your business.
It not only provides insights but also establishes your authority on the subject.
Secondary content delves deeper into specific topics and provides additional information to the main theme, creating a cohesive structure around your pillar content.
Here’s the connection: pillar content, secondary content, and backlinks go hand in hand !
By finding search queries related to your pillar content, you can create secondary content that addresses those queries.
Google Trends, for example, allows you to track changes in your audience’s search behavior, and by using this information to produce new content and update pillar content, you improve your SEO results!
But remember: it is important to understand the search intent behind each keyword and create a strategy that takes this aspect into account to generate good results.
Structure your “topic clusters” around the pillar content to develop a functional Content Marketing plan!
Quality is better than quantity!
Search engine algorithms like Google have a clear goal: to provide the best possible user experience. Backlink building should be aligned with this goal.
See four reasons to invest in quality:
- Increased relevance: Backlinks from sites that are aligned with your audience’s needs are more important than backlinks from irrelevant and untrustworthy sites;
- Improved User Experience: Quality links direct visitors to useful reading, improving the experience and increasing the time they spend on your site;
- Avoid penalties: Giving and receiving too many low-quality backlinks or engaging in link schemes can lead to search engine penalties, damaging your positioning and online visibility;
- Sustainable website growth: Building backlinks and page authority on the Internet is an ongoing process that requires time and dedication. Focus on sustainable strategies that promote healthy growth in your website’s relevance over time!
How to get quality backlinks
I have gathered some of the main strategies that we apply here at Enjoy Minder to gain quality backlinks:
- Create with quality: produce valuable , relevant and informative content that awakens the desire to share and cite as a reference;
- Variety of formats: articles, guides and research are examples to diversify the type of content and attract a wider audience;
- Keyword research: Create content optimized around keywords in your niche. This increases the likelihood of it being found and referenced;
- Partnerships: collaborate with other sites in your niche through link exchange partnerships and guest posts. Make sure these links are relevant and enrich the reader;
- Press Office: If your company has news, notable achievements or interesting stories, invest in press office to get coverage on reputable websites!
How to avoid toxic backlinks
Avoiding harmful links is equally important to maintain the health of your SEO strategy. Some essential recommendations are:
- Avoid backlinks from sites with low notoriety, SPAM or malicious content;
- Vary the pillar content on your site and avoid repeating backlinks for the same terms;
- Disavow toxic backlinks using Google Webmaster Tools;
- Regularly monitor your backlink metrics using analytics tools like Semrush, Ubersuggest, Ahrefs, and others.
Backlink Analysis Tools
Knowing how to monitor and analyze backlinks is a necessary step to boosting your SEO strategy. Luckily, there are resources that can help — a lot!
Google Search Console
It’s a free resource from Google that provides insights into how your site is indexed and displayed in search results, and helps you:
- Check which websites and pages are linked to yours;
- Monitor key terms with links;
- Identify and fix broken link issues;
- Receive alerts about security issues related to backlinks.
Ahrefs
This tool gives you a detailed view of the links pointing to your site and also to those of your competitors. With it, you can:
- Check the quality of backlinks;
- Identify the main competitors in your niche;
- Track changes in the quantity and quality of backlinks over time;
- Analyze the anchor text used in the links.
Semrush
It provides information about your top competitors, allows you to compare metrics, and gives you an overview of your website’s backlink strategy. In addition, you can:
- Evaluate the domain authority of sites that link to you;
- Check the diversity of backlink sources;
- Monitor backlink growth and quality over time;
- Identify dofollow link building opportunities.
It’s time to link to your success!
Now you know how backlinks influence your SEO strategy and increase your online visibility, but it all starts with quality content and a well-designed website structure!
I strongly recommend that you consider hiring agencies that specialize in these activities because if they are done wrong and your domain’s reputation is damaged, the path to recovery is much, much, much more complicated…
The best way is always to start the right way!
When you hire a Digital Marketing agency, like Enjoy Minder, an entire team of content, SEO and technology experts will be at your disposal — to ensure that your website has both quality and quantity of backlinks!
Request our free and personalized SEO diagnosis for you right now , carried out by Enjoy Minder’s experts!
