On November 30, 2022, OpenAI launched Chat GPT, an Artificial Intelligence chatbot that completely changed the way we understand and act in the world. Almost two years later, on October 31, 2024, OpenAI launched Search GPT, a search engine created to compete against Google’s monopoly, which currently holds more than 90% of the market share.
In this article, we’ll explain how OpenAI’s new search engine is here to revolutionize the world of search engines, and SEO in particular. We’ll explore its key features and what sets it apart from other search engines like Google. As an SEO agency in India, we understand the importance of optimizing content for AI.
What is Search GPT?
Search GPT is a search engine integrated into Chat GPT, designed to offer users a better search experience. What has drawn the most attention is that the list of links found on Google no longer exists, offering much more precise and faster answers.
The most important thing that makes Search GPT something completely new is its ability to understand natural language and adapt perfectly to users’ search intent.
Some differences between Search GPT and other search engines
- When searching on Google, the most important thing is the exact keyword. In Search GPT, in addition to considering the keyword, what makes the difference is the interpretation of the search intent.
- There’s no advertising (so far). All the information provided is organic.
- The content offered is relevant, it only gives what the user needs.
- Search GPT may show you results that are not in the top 100 Bing search results.
- The same website can have several cited in the same search.
These are the main differences you might find between Search GPT and more traditional search engines.
Why does the SEO world have to adapt?
In a world where Artificial Intelligence is gaining ground, SEO strategies must adapt to these new environments. Currently, the results offered by Search GPT are direct, distraction-free, and highly relevant to the user. This is key: relevant content. You’re not competing against paid ads or multiple links. If you manage to appear in searches, your domain’s visibility can skyrocket.
We need to stop focusing so much on keywords and give more importance to content that truly answers the user’s questions. The connection between queries and answers is Artificial Intelligence. Search engines prioritize content that is well-researched and reliable. The perception of authority is vital. The challenge for SEO consultants is to adapt keyword-focused content to more conversational content.
The new keys to SEO
How can we know the keys to SEO optimization for a search engine like Search GPT? I think there’s no better answer than the one our friend and neighbor, Chat GPT, can give us (you’ve all thought of Spiderman, I know). Well, if we run a quick query and ask him, “Hey Chat, what are the SEO keys for a search engine like Search GPT?” Here are some of them:
- As we mentioned earlier, everything we write must directly answer users’ questions. Apparently, Artificial Intelligence likes clear and concise answers, not “going off on a tangent” (a phrase that indicates when “a person ‘dodges,’ rambles, or significantly strays from the main topic of the conversation at hand”).
- Don’t focus solely on the exact keyword. It’s important to play around with synonyms, similar terms, so the AI can better understand the content.
- Divide your content into a clear structure (H1, H2, etc.). Bullet points, tables, and lists are crucial for structuring content.
- Structured data plays an important role for AI, as it helps understand the intent of content.
- We need to adapt our language to a more natural and conversational one. It has to be aligned with the user’s question. The use of long-tail keywords is becoming increasingly important.
- Staying up-to-date means ensuring that the content on your website is fresh and high-quality. For some, there’s nothing better than the smell of coffee in the morning. For AI, relevant, high-quality, credible, and up-to-date content is the same as the smell of coffee for some people.
- Point 7 is always mentioned, but it’s surprising how little it’s optimized. Of course, we’re talking about speed and UX. Nothing weighs down a website more than loading speed and user experience.
Conclusions
The first thing I want you to read if you’ve made it this far is: ‘don’t get left behind.’ Artificial Intelligence is here to stay, and in today’s world, you either adapt or get run over. Personally, as an SEO, I’m clear on this, and so are Enjoy minder, an SEO agency in India.
Every two or three months, the advancement in Artificial Intelligence is tremendous. Now more than ever, everyone needs to be on board, because those who will stand out the most will be those who know how to handle AI.
We’ll see how Search GPT progresses and whether it truly establishes itself as a worthy competitor to Google. Time will tell. What we can say is that the rules of SEO have changed.
