Looking for the best heatmap software? You’ve come to the right place. The first step to optimizing your website or mobile app is to understand how visitors interact with them, and for that, you need a heatmap tool.
In this article, we will look at the Top 10 Heatmap Tools, how they work, and what they can do. Read on.
What are heat maps?
Heat maps, also known as heat maps, are one of the most well-known web analytics visualization tools. They have been used for over 20 years and have become an industry standard. In fact, many requests for proposals (RFPs) for web analytics and digital experience solutions explicitly require them.
A heatmap is a graphical representation that shows points of activity or interaction on a website. Heatmap data reveals what users do on each individual page:
- Where they click
- How far do they travel?
- What they observe or ignore
- Where do you place the mouse cursor?
- Where they get frustrated on the page
- Which parts of your site are most attractive
- Page performance on desktop, mobile and tablet
Heatmap tools offer immediate visual appeal and a lot of useful information. Unlike traditional web analytics tools, they provide richer insights and are a great way to visually understand how and why to optimize your website.
If your landing page isn’t converting as you expect, something is probably wrong. Heatmaps can help you pinpoint the problem. For example, you might find that on certain devices the call to action (CTA) requires scrolling down. If visitors don’t scroll down, they miss out. You can then move the CTA to a higher position so more people see it and increase conversions.
Here is our list of the best heatmap tools you can use:
Hotjar
Hotjar is one of the best heatmap tools available. It provides its users with tracking tools such as heatmaps, session recordings, and surveys to understand user behavior. Hotjar solutions offer a comprehensive view to improve your website and user experience.
Their products are easy to use and come with full support services. They also offer different packages with varying pricing options, allowing customers to try out different features to see which ones best fit their business model.
Crazy Egg
Crazy Egg is the creator of heatmap technology for websites. They offer several types of reports, such as the scroll map report, which shows the most popular scroll depth, and the confetti report, which focuses on user clicks.
The Confetti Report is one of Crazy Egg’s unique features as it provides insights into click referral sources, search terms, and other user attributes.
Mouseflow
Mouseflow requires no manual configuration. You just need to deploy the code on your site, and Mouseflow generates the reports automatically. Plus, it adapts to content changes in real-time.
This allows you to gain accurate insights into dynamic content or single-page applications. Options include reporting on clicks, geographic details, scroll depth, and mouse movements.
VWO (Visual Website Optimizer)
VWO is an enterprise-grade digital experience optimization platform with many advanced features, but it comes at a high price. It can be technically complex to use, with a steeper learning curve than other tools.
This makes it ideal for large brands with complex conversion optimization (CRO) needs, but less suitable for beginners who only need basic heatmap functionality.
VWO is one of the few tools that works for both websites and mobile apps. On websites, it allows you to view scroll maps, click maps, and more, while on apps it offers “touch” maps.
Lucky Orange
Lucky Orange is one of the few tools that allows you to track user behavior in real time. That is, you can see how people interact with your website live as they browse.
Among its notable features, it offers the possibility of segmenting heatmaps according to different parameters. This allows you to focus on how specific audience groups interact with your site. For example, you can use filters to make heatmaps show data on visitors who arrived from Google ads, Facebook, Twitter, etc.
Inspectlet
Inspectlet is another powerful tool that offers heatmaps, session recordings, A/B testing tools, feedback surveys, error logging, and more.
In addition to click maps and scroll maps, Inspectlet is one of the few tools that provides eye-tracking-based heat maps.
It does this by analyzing mouse movements. Studies show that mouse movements are strongly correlated with eye movements, so Inspectlet can predict where users are looking and use that information to create eye-tracking maps.
Fullstory
Fullstory integrates all its features into a single solution. It offers heat maps, real-time information and allows you to configure segments and time ranges as needed.
It also includes development tools to obtain technical details. Fullstory allows you to use its tool in mobile applications to analyze users from mobile devices.
Plerdy
Plerdy combines UX and SEO optimization tools in a single platform. In addition to heatmaps, it includes additional features to improve your Google rankings and increase conversions.
One highlight is its advanced segmentation. It allows you to set up heat maps based on specific visitors from different organic or paid channels, making it easy to compare behaviors based on traffic source.
Zoho PageSense
Zoho PageSense is a conversion optimization and personalization platform that includes heatmaps and more.
One of its best features is that it offers consolidated heatmaps. Unlike traditional ones, these track interactions on elements that remain constant across multiple pages, such as headers, footers, or sidebars.
Clicky
Clicky is one of the most affordable tools on this list. It’s a simple, privacy-focused web analytics solution with built-in heatmaps.
Although its interface is somewhat dated and lacks advanced features, Clicky stands out for its low cost, with plans starting at a fraction of the price of its competitors. However, the free version does not include heatmaps.
Clicky heatmaps only show where users click; they don’t include scrolling or mouse movements. But if that’s all you need, they’re good enough.
With heatmap tools, you can better understand how your users interact with your website. But it’s not enough to have data; you need to turn it into effective actions to stand out in search engines. At Enjoy Minder, we are experts in SEO and strategic optimization. Take advantage of our customized solutions to maximize the impact of your site and attract quality traffic.
