Discover common technical SEO mistakes and how to fix them to improve your site’s visibility and performance.
AND Technical SEO is key to growing a business by optimizing your online presence, a key channel for attracting customers and generating revenue. A technically well-structured website makes it easier for search engines to find and rank it correctly, increasing visibility and traffic. However, many businesses make technical mistakes that affect their online performance and, consequently, their revenue. Below are the most common technical SEO mistakes and how to avoid them to maximize your business’s success online.
Lack of optimization of the robots.txt file
The robots.txt file is essential for telling search engines which pages to crawl. A common mistake is to accidentally block important pages, which can affect SEO.
Solution
Review your robots.txt file regularly and make sure you only block unnecessary areas, such as admin pages.
Not having an updated XML Sitemap
The XML Sitemap helps search engines understand the structure of your site. An outdated Sitemap or one that is not submitted to Google Search Console can make it difficult for your pages to be indexed.
Solution
Regularly update and submit your Sitemap to Google Search Console, including only active and relevant URLs.
Slow loading speed
Page loading speed is crucial for both SEO and user experience. A slow site negatively impacts Google rankings and increases bounce rate.
Solution
Optimize your site’s performance with image compression, fast hosting, and caching.
Poor internal linking structure
Internal links help search engines understand the hierarchy of your site’s pages. Poor structure can make indexing difficult.
Solution
Develop a solid internal linking strategy so that your most important pages receive links from other relevant pages.
Not optimizing for mobile devices
Mobile traffic has surpassed desktop traffic, and Google is prioritizing sites with a good mobile experience . Failing to optimize for mobile can seriously hurt your SEO.
Solution
Use responsive web design that adapts to different devices and optimize the site with tools like Google Mobile-Friendly Test.
Not properly handling 404 errors
404 errors affect both user experience and SEO. If Google encounters too many 404 errors, it may prioritize your site less in search results.
Solution
Monitor 404 errors with Google Search Console and redirect broken links or provide a custom 404 page.
Problems with URL structure
Long URLs or URLs with unnecessary parameters can confuse users and search engines, negatively affecting your SEO.
Solution
Create clean, descriptive URLs that include relevant keywords, and avoid excessive use of parameters.
Do not use structured data or Schema Markup
Structured data allows search engines to better understand content and display rich snippets, improving CTR.
Solution
Implement Schema Markup for products, reviews, or events, which will improve your site’s visibility in search results.
If you have time to study how to make these improvements, this article can serve as a guide to implementing technical SEO optimizations on your site. Prioritize the aspects that have the most impact and make progressive changes.
However, if you consider that you need specialized support, it is always advisable to go to agencies with experience in technical SEO, such as Enjoy Minder. A clear example of the impact of a specialized agency can be seen with Enjoy Minder, which shows results as in the case of Tutrocito, a furniture ecommerce, where a 300% increase in organic traffic was achieved in just 6 months. By implementing improvements in loading speed and indexing correction, significant results were obtained. Likewise, at South Summit , an international event, a 40% increase in organic traffic was achieved , consolidating its visibility in a highly competitive sector. These cases demonstrate the importance of valuing the technical SEO experience of agencies such as alGenio to boost the visibility and online sales of a business.
