You have probably already asked yourself: why have a website? What is the point of creating a website? What are the advantages compared to other communication media?
The answers are multiple and the reasons are all more valid than the others! Our website creation agency in Haryana has selected for you the 8 best reasons to have a website! As a bonus, we give you the 8 tips that go with it!
REASON 1: Be visible everywhere and all the time!
The advantage of having a website is having a communication medium available everywhere and all the time!
A website, whether it is a showcase or e-commerce website, is the image of your company, visible all the time! Indeed, it is as if your establishment were open 24 hours a day, 7 days a week, 365 days a year! Your information is therefore accessible at any time and without geographical limits! The web has no borders! Thus, the Internet user who wants to have information in the middle of the night can have an immediate answer to his question, simply by consulting your website.
Our advice
Work on your content so that your website can meet the needs of Internet users (information, purchases, etc.) independently and satisfactorily!
REASON 2: Have unlimited information and presentation space
Having a website means having a personalized and unlimited communication space! Indeed, you have an unlimited number of pages to say what you have to say. You can also use many contents, such as photos, videos, PDFs, and articles … You can present your company in video, inform your customers thanks to “Frequently Asked Questions” or even promote your products thanks to photos … Everything is possible, which is why having a website is essential today, and the great 90% of companies could no longer do without it!
In addition, this space is completely in your image: the visual elements are 100% customizable, your texts adopt a tone that is specific to you, the information discussed directly concerns your company…
In short, your website is your company’s business card on the web, with the advantage of being much larger than a simple business card!
Our advice
Pay attention to the importance of web design! It is essential that your communication space reflects you! To do this, you must respect your graphic charter, this will also promote good memorization! Calling on a web designer is a solution to optimize your web space as much as possible.
REASON 3: Gain credibility
Your website also helps to promote your reputation and your image. Indeed, having a neat website is a guarantee of a certain credibility.
With this communication tool, you can professionalize your image, and therefore gain the trust of Internet users and buyers! It must be clean, well organized and hierarchical so that Internet users can find the information directly. It must be faithful to your values and reflect your brand image. Your website is in fact the showcase of your company, which allows you to highlight your products and services. To be even more credible, for example, you have the possibility of including opinions from satisfied customers, testimonials, or even press releases.
Our advice
If your website is intended to promote you, be careful not to be counterproductive! Indeed, a bad user experience will on the contrary tarnish the image of your company. So be careful with the care given to aesthetics and navigation comfort! These variables are decided at the beginning of the creation of your website.
REASON 4: Benefit from dynamic and scalable communication support
A website has the advantage of being constantly evolving! Indeed, unlike print communication media, such as company brochures or leaflets, they can be updated in real-time!
Information to share? A price that changes? A photo to add? You can modify your content immediately. This way, your website is always reliable and up to date! It is also possible to act on the very structure of the website: add a section or a feature, depending on your current needs. This is also one of the reasons why our agency uses the WordPress CMS for website development: you can then modify your site completely independently.
Having a website therefore provides a dynamic, flexible and scalable communication medium!
Our advice
When creating your website, think efficiency! Indeed, it is better to create a few simple and relevant pages than to get lost in the immensity that a website allows. Then, you can evolve your website as you go! Be careful, however, to choose a service provider who will install a back-office interface that is easy for you to update, without any knowledge of HTML, CSS or PHP.
REASON 5: Be found quickly and easily
One of the benefits of creating a website is to be able to be found easily.
67% of French people use the internet to search for information on goods or services (2nd use of the internet after sending emails). If the customer does not find you on the web, it is with your competitor that he will land!
Internet users spend an average of nearly 20 hours per week on the Internet, with connections from many devices: computers, tablets, mobiles, etc. If your audiences are on the Internet, they might as well be there too! To achieve your communication objectives, it is therefore essential to have a presence and visibility on the Internet!
Our advice
Being present in search engines is good, being well referenced is better! Natural referencing brings together all the best practices to appear in the first results during a search. So take the time to work on your referencing!
REASON 6: Increase your turnover
Having a website allows you to increase your turnover!
Indirectly first, since visits to your website will inevitably increase your notoriety, through knowledge of your products.
More directly then, if you offer the sale of these products online, or even pre-ordering or reservation.
You should know that today, 85.5% of Internet users buy on
the Internet! Having a website therefore allows you to have an
additional distribution channel, a store open all the time.
Suggestion techniques can also help increase the
average basket of your customers.
So, yes, there is a cost when developing a website, but it is a real investment for your business. Different factors influence the price of a website, it is up to you to find the right compromise so that your site meets your objectives and your budget.
Our advice
To encourage ordering, consider including “call to action” buttons! Located in strategic locations on your website, these elements will allow Internet users to easily and immediately complete the transaction after obtaining their information! Source: Ministry of Economy and Finance + Digital Observatory
REASON 7: Create interactions with your audiences
A good reason to have a website is to be able to connect with your audiences.
Indeed, unlike more static elements, a website encourages interactions. Thanks to the contact form or the chatbot, you can chat with your customers and prospects in a more direct way! You gain in speed of reaction. You can also give Internet users the possibility to leave a review or post a comment. Finally, depending on your specificities, they will be able to register for events, make suggestions, etc.
Our advice
The advantage of the website is to have easier links between the consumer and the company, try to respond as quickly as possible to requests! And above all, never leave a message unanswered!
REASON 8: Know your target better
One of the benefits of a website, compared to a printed communication medium, is to have direct feedback from your target. And we know the importance of the target in communication!
Indeed, through the messages sent by Internet users or the study of their behavior on your website, you can learn a lot about your consumers! Thus, you will know which content interests them the most, which product is ordered the most, which page is consulted the most… So much important and quality data!
Then, you can improve your website and your offer, depending on what appeals to your target, and what appeals less!
Our advice
You can know the number of visits to your website, the average connection time or other indicators. To do this, set up a statistics tool on your website, ideally from its creation! Source: Ministry of Economy and Finance + Digital Observatory
In short, why have a website?
For all these reasons, having a website is essential today. It is an essential investment to meet your objectives, whether it is to make yourself known or to increase your turnover…
In fact, your website is a sales representative for your company, available all the time and everywhere! Connected to your customers, it offers your company permanent and detailed advertising, a showcase whose content you control.
Be careful, it is not enough to have a website to achieve the goals you have set for yourself, it must meet certain criteria! Your website must always serve your credibility and your brand image, and not harm it! To do this, follow our advice, and entrust the creation of your website to professionals, who will respect good practices thanks to their expertise.
