You know your business needs to be where the people are. Right?
The good news is that, with a society increasingly focused on the digital universe of the Internet and cell phones, getting your product or service to those who need it (and selling it) has never been as democratic and accurate as it is today.
We call this Digital Marketing — and that’s the strategy we’re going to talk about here!
What is Digital Marketing and how does it work?
Digital Marketing is a sales strategy that takes advantage of devices’ connectivity to the Internet to sell the right product or service to the ideal customer.
Involving content creation (Content Marketing) and Inbound Marketing, for example, Digital Marketing is a democratic way of “throwing valuable bait” to consumers interested in your business’s niche.
From freelancers to multinational companies, this strategy makes it possible to carry out different actions, for different contexts, to suit different budget sizes!
As long as the brand has the minimum technological resources for intelligent segmentation of the target audience, anyone can use the digital environment to take the company’s vision (what it wants to transform in the market) to the person who needs this transformation (the customer).
The importance of Digital Marketing for your company
If before television, radio, newspapers and magazines were the main ways of making the company’s vision a reality (i.e., selling), today these vehicles play a secondary role in the daily lives of a population dominated by the use of the Internet — you must have noticed that!
It turns out that sales are essential for all companies — because, without the customer, it is impossible to achieve any vision — and, with Digital Marketing, achieving this objective has become more accessible and dynamic than ever.
Just make no mistake: none of this makes the process any less valuable (or any easier)!
What I mean is that, compared to a merchandising campaign on Big Brother Brasil or Revista Caras, reaching the market by advertising your product or service on social media — or even creating a digital magazine, a blog or an exclusive access area for customers in a virtual club — is much faster and less risky. I’ll show you why below:
Promotes interaction with consumers and customers
When we talk about the importance of Digital Marketing, we are talking about the importance of bringing a brand closer to the consumer — and the Internet has enabled a historic change in the relationship between those who sell and those who buy!
Not even TV has achieved what cell phones and the Internet do today: creating a two-way street to not only inform the public (and observe their reactions), but also to receive requests for interaction from curious people without the company having to start the conversation.
Digital Marketing takes advantage of this new type of dialogue to encourage engagement, promote connections and perpetuate the proximity between consumers and the brand in a way that, until a few years ago, did not exist.
Facilitates the measurement of results
Working with Digital Marketing also provides enormous ease in measuring results compared to traditional media.
For example, if you invest valuable resources in running a TV ad, you have no way of knowing exactly how many people watched the commercial.
When running a digital ad, you can access the results with surgical precision not only to know who viewed it, but also who clicked — and on which platform or variation of the ad — to calibrate strategies in real-time and, consequently, the results!
Allows you to speak to the right audience
Another huge advantage of Digital Marketing over more traditional sales methods is that, still using the example of TV, there is no way to identify whether the people who watched the commercial had any interest in what was presented.
This is because the broadcaster will show the ad to everyone in the country who is watching the program at the time it airs — and, depending on the times of the channel’s most popular programs, the more expensive the distribution will be.
In a Digital Marketing action, this distribution is fully controllable because, due to the unique behavior of each person when browsing the Internet, we gain access to automated triggers that fire to people with the interests, behaviors and pains that we seek in an ideal client.
With your product or service present at the right time and in the right places where your audience is looking for solutions — using keywords defined by you after a study of personas and SEO —, making your brand be found on the first pages of Google, for example, is a much less risky action!
Optimizes the cost-benefit ratio
Investing in resources to try to convert only those who would be interested in the products or services offered by your business not only increases the results of your actions, but also lays the fundamental foundations for the birth of a community around your brand.
This optimization increases the importance of Digital Marketing because it makes it less complicated to sell even more often to those who have already purchased from your company, in addition to:
- Win new customers by testing with smaller investments;
- Correct the course of the next actions;
- And direct resources to those that are performing better.
It is for these reasons — and many others that I share with you here on the blog — that Orgânica invests in its own Digital Marketing!
Tips for a successful Digital Marketing strategy!
Study (a lot!)
I know you’re not stupid, but I need to tell you that if you really want to sell more and better on the Internet, it’s mandatory to delve deeply into the concepts of Digital Marketing!
But when I talk about studying, I don’t just mean the things you learn in books, on the Enjoy Minder blog or in videos. Studying means taking each of these concepts and applying them to projects where you can measure the results!
To this end, Digital Marketing for companies encompasses a set of techniques and tools that take into account:
- The market;
- The client (and their personas);
- The strategies themselves;
- The trends;
- And constant updates to master new technologies (especially before they are exploited by competitors)!
In fact, one of the most popular Digital Marketing strategies involving the concepts above, which you can start studying (and practicing), is Inbound Marketing.
It’s no wonder that Orgânica specializes in this type of practice!
In it, you can attract the attention of potential customers through valuable content and start a direct relationship with them by generating leads — which leads to enormous credibility for the brand and more sales (including for the same people).
This is because a well-done Digital Marketing strategy involves more than selling: what companies need to increase sales is to delight!
Study (a lot!), choose a strategy and practice until you get the results you want!
Set goals and objectives
Digital Marketing is ideal for companies because it almost always works as an accelerator.
The problem is, if you don’t know where you’re going, you can accelerate to the wrong place — and waste precious resources (like money) or irretrievable resources (like time) by making bad decisions.
So your goals and objectives are your guide, and they dictate which strategy you will put into practice and which indicators and metrics you need to keep an eye on — to tell you whether your strategy has worked!
Track indicators and metrics
There’s no point: the only way to know if a strategy is working well (besides the obvious increase in profitability) is by measuring and analyzing key performance indicators.
When you are clear about how many percent you want to grow or how many more qualified leads you want to attract in the next semester, at the end of the strategy implementation period (or even during it), you will know exactly whether you succeeded or not!
For example, if your goal is to increase sales, the indicators and metrics you will need to keep an eye on include:
- The number of new customers;
- The number of retained customers;
- The average ticket;
- The LTV (Lifetime Value);
- Through which channels did the best consumers come, etc.
All of this allows us to make a comparison between before, now and after, and it couldn’t be easier to visualize than in Digital Marketing!
There are so many technologies and tools available to track the behavior of leads and customers (and measure it in relation to other parameters) that the biggest difference in this analysis will be in your ability to interpret these numbers.
Just like any other skill, it is something that can only be learned after studying a lot and testing your knowledge!
Count on the help of experts
Just as your customers come to your company when they need the solutions for which you are recognized as an expert, it is natural that you also ask for help from experts in the areas in which you need that little push to do better.
In the case of Digital Marketing, these specialists are concentrated in Digital Marketing agencies: ready-made teams focused on mastering new technologies with the sole mission of making you sell more!
Digital Marketing Trends Perfect for Your Business
We went through the pandemic, we had controversial elections… these two factors alone forever influenced the way people in Brazil and around the world shop online!
In addition to isolation (which forced consumption without leaving home), the search for comfort continues to increase online sales and is estimated to reach $205 billion in 2024:
And the trends I will present below played fundamental roles in these absurd results. Check it out!
Chatbots are all the rage!
So many companies are adopting chatbots (robots that talk to customers) because they guide them to the best solutions in an automated and humanized way.
They can be used to answer questions, direct people to different teams, and save money compared to manual support!
From small entrepreneurs to large companies, one practice has been to capture the lead’s attention with dynamic content, invite them to start a conversation, and let chatbots direct them to the sales sector.
Is it soft or do you want more?
Short videos are still a good bet
Want more? Okay then!
Speaking of dynamic content, it’s no wonder that Instagram is pivoting to compete with TikTok as one of the biggest short video platforms :
- They capture the audience’s attention;
- They inject messages in a highly effective way;
- And they convert followers into fans overnight!
Short videos continue to be a great investment and this trend shows no signs of slowing down in the coming years!
Influencer Marketing Still Going Strong
Then you might ask yourself: with tools (such as Artificial Intelligence and chatbots) so accessible to all sizes of Digital Marketing strategies for companies, how is it that the market is not saturated?
Good question and easy answer: he is!
That’s why one of the ways to stand out in it (without having to change your products or services) is by being authentic in how you present what you do best.
This is also possible through Influencer Marketing!
Because we are creatures that are extremely susceptible to the opinions of others, this type of Marketing uses the influence of some people in specific niches to convert part of the public into buyers.
It’s clear that the more common access to sales technologies becomes, the more necessary it will be to prioritize creativity to generate original content — and nurture sincere relationships with buyers!
What level do you want to take your brand to?
Even though it’s not as simple as “applying a magic formula” that makes the results multiply automatically, planning and executing a Digital Marketing strategy always works if you know what level you’re at — and what level you want to take your brand to.
After all, you need to grow your company with the guarantee that your investments will pay off! Right?
As an entrepreneur and head of Digital Marketing operations for over a decade, I can say that you will profit from every penny invested when doing business with Orgânica.
This is because a large part of our success is due to the fact that we do for ourselves what we also do for our clients and, here at Orgânica, success only depends on one factor: you deciding to get in touch with us!
Do you want to receive a free and personalized diagnosis for your company? I know, it sounds too good to be true! But don’t hesitate: just ask our experts right now!
