The adoption of artificial intelligence (AI) in marketing has multiple benefits, but without a doubt, the most notable is the increase in productivity and, consequently, the reduction in work time. But how much time exactly are we talking about?
According to recent data from Emplifi, content professionals who adopt AI-based tools save up to 60 hours per month, freeing up time for essential strategic and creative tasks.
How much time does AI save in marketing?
According to a survey conducted by the company, most users who use AI for content creation save up to an hour per piece of content created. With a recommended publishing frequency of one to two times per day per channel, this can save up to 60 hours per month. On larger projects, this time savings is even greater, cementing AI as a key productivity tool for creators.
Statistics on the use of AI in content
We’ve already seen how much time AI saves in marketing, but what are professionals using this technology for?
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- Around 51% of respondents reported using AI to automate content creation tasks, such as generating captions.
- 38% use it to analyze trends and generate content ideas
- 29% leverage AI to personalize content and optimize publishing strategies
- 20% indicated they do not currently use AI, highlighting the opportunity to promote its time-saving benefits to drive broader adoption.
As the demand for engaging and timely content continues to rise, AI is becoming an essential tool for content creators across various industries. By streamlining their processes and freeing up more time for creative strategy, AI allows content creators to focus on what truly matters: crafting impactful messages that resonate with their audiences.
Juan Carlos Luján, VP of Emplif for Latin America.
Tools as strategic allies
Emplifi has developed tools such as AI Composer, which has established itself as an ally for time optimization:
- Posts created with Emplifi’s AI Composer report 5% more overall engagement, with a notable 9% increase on Instagram.
- The tool’s active users have grown by 8%, while the volume of posts generated has increased by 14%.
- AI Composer allows you to create effective texts in less than 10 minutes, establishing itself as a key solution for digital marketing teams seeking speed and effectiveness.
This innovative tool allows users to efficiently write, schedule, and publish posts, as well as respond to social media interactions.
In the past six months, 96% of AI Composer users created posts for Facebook, followed by 85% for Instagram, 77% for X, and 70% for LinkedIn. The proportion of posts for which they used AI Composer varied by network, from 8% for TikTok to 23% for Instagram.
A revolution in data analysis
Another tool developed by Emplifi, Collaborative Self-Service Boards for Unified Analytics, promises to democratize access to data analysis for teams of all technical levels. By simply typing a message, users can instantly access relevant metrics and customized visualizations.
Main features:
- Automated analysis: Identify key metrics, saving time on manual analysis.
- Universal Access: Empowers teams across multiple areas to interpret data and make strategic decisions faster.
Our new dashboards are a revolutionary solution that eliminates technical barriers, allowing companies to focus on smart, agile decisions, Luján commented. These solutions undoubtedly transform the way brands engage with their audiences, optimizing processes and maximizing the impact of content.
Now that you know how much time AI saves in marketing… are you ready to dive right in?
