If you want to increase your online presence, build trust, and develop your brand, the first thing you should do in 2025 is implement SEO for eCommerce.
The value of SEO for online businesses is enormous. It allows you to create a better user experience, improve credibility, and attract many potential buyers to your website, all while being highly cost-effective.
Want to know how to do it right? We’ll explain it in this article.
Among the many benefits of search engine optimization, such as a stronger online presence and increased web traffic, SEO can also offer many other advantages to an e-commerce business, such as:
- Optimized content;
- Marketing tactics implemented;
- Best website;
- Adaptation to change.
SEO for eCommerce provides long-term value and puts you ahead of your competitors.
What the data says about SEO for online businesses
The total number of internet users last year reached 5.16 billion, indicating that the vast majority of the world’s population is now online, and that number is only set to grow.
Aside from the fact that a large portion of your potential buyers are online, there’s one more thing you should know about the role of SEO for online businesses: modern consumers are independent and prefer to make data-driven decisions.
Vital elements of SEO for online business growth
Plan wisely
Every successful eCommerce SEO strategy begins with gathering and analyzing information and developing a well-founded plan.
Conducting a thorough competitor analysis should be the first step. Competitor analysis is the core of business intelligence. It allows you to understand your competitors’ tactics, strengths, and weaknesses, detect market gaps, conquer new markets, and make better business decisions faster. Most importantly, it allows you to improve your own strategies.
Now, where to start?
If you’re new to competitor analysis, first, equip yourself with the right tools. For example, with tools like Web Traffic Checker, you can get a complete overview of your competitors’ traffic and their SEO tactics. You’ll be able to see:
- If your competitors focus more on paid or organic traffic;
- Where the traffic comes from;
- Which keywords attract more visitors;
- Which pages attract the most traffic;
- What is the general cost of traffic;
- And much more.
Use the data you gather to learn what’s working well for other brands in your industry and identify gaps you can fill. For example, you can uncover specific keywords, topics, on-page optimization information, and other important elements that your competitors are neglecting or have overlooked.
Compile a list of keywords
Take advantage of current keyword research tools to understand the queries people use when searching for products similar to yours. Organize your findings into a list of keywords you can use later in your optimization strategy.
For maximum impact, collect different types of keywords, such as:
- Product-focused keywords: General queries used to capture the attention of potential customers when searching for similar products. For example, “women’s shoes,” “baby products,” etc.
- Transactional keywords: These terms indicate the customer’s purchase intent, such as “buy women’s leather shoes,” “discount teen shoes,” etc.
- Long-tail keywords: These are longer phrases that are more specific and based on intent. For example, “best women’s wedding shoes,” etc.
- Subcategory keywords: These are more specific terms that pertain to specific product categories. For example, if the category is “women’s shoes,” subcategory keywords might include “boots,” “ballerina flats,” “heels,” etc.
- Semantically related keywords: These are queries that are semantically similar to your main keywords. For example, if your main keyword is “women’s shoes,” semantically related terms might include “women’s summer shoes,” “ladies’ shoes,” “women’s summer footwear,” etc.
On-page SEO
Once you’ve created your plan and list of target keywords, you can begin optimizing your website to appear higher in search results. To get the most out of it, we recommend approaching optimization based on different types of pages:
Category pages
E-commerce category pages are used to organize and display groups of products with similar attributes or purposes. They’re there to make it easier to navigate your store’s products. Here’s how you should optimize them:
- Organize your categories logically (i.e., make sure all products fit neatly into their groups).
- Fill category pages with useful content, such as guides, reviews, answers to common questions, and more.
- Category pages often have limited space for text, so follow the principles of effective writing with concise but informative content and clear CTAs.
- Create an effective URL hierarchy
- Take advantage of long-tail keywords (3 or more words) for category pages;
- Use structured data to provide more information about your pages and categorize content.
Product pages
Unlike category pages, product pages generate revenue. These pages provide potential customers with detailed information about each product and encourage them to purchase. Below, you’ll see how to optimize them:
- Create valuable content that informs visitors about your products and encourages them to purchase;
- Align the title and description of each product with your target keywords;
- Optimize your URL to make it memorable;
- Add good quality images and optimize them;
- Focus on the user experience;
- Add clear and compelling CTAs.
Blog pages
Unlike category and product pages, blog pages don’t directly sell your products. Instead, they create opportunities to increase your website traffic, improve search rankings, boost brand awareness, gain more engagement, earn backlinks, and build trust and loyalty. Here, you should focus on providing value rather than directly selling.
Technical SEO
Technical optimization not only helps you meet search engine algorithm requirements and appear at the top of search results. It also makes your ecommerce store more user-friendly, improving customer satisfaction and retention.
Here are 7 basic tips to improve the technical SEO of your online business:
- Establish a well-organized web architecture;
- Create short, static URLs for your pages;
- Develop an internal linking strategy to increase your site’s crawlability, improve user experience, and reduce bounce rates;
- Continuously detects and removes duplicate content to avoid search engine penalties and maintain a positive user experience;
- Optimize the speed of your website;
- Adapt your website to mobile devices.
Bonus tip: To maintain and improve your store’s search engine ranking, it’s essential to perform technical SEO audits regularly.
Link building for online businesses
A solid number of backlinks is crucial for your online store to rank well in the SERPs. However, the benefits of link-building go far beyond that:
- Greater visibility and traffic;
- Better reputation;
- Higher conversion.
If you want to know how to create an effective link profile to get the most out of search engine optimization for your online business, start with the basics:
- Create content worth sharing;
- Participate in guest blogs;
- Create infographics and visual content that others will want to share;
- List your business on trusted online review platforms and directories;
- Recover lost backlinks;
- Create partnerships;
- Take advantage of product reviews.
Measure success
Tracking and analyzing results are the final crucial elements of search engine optimization. By collecting and analyzing data from your eCommerce SEO efforts, you can learn from your performance and identify weaknesses that can be improved to boost your online business.
To effectively measure the success of your online business’s SEO, you must determine your performance metrics. Some key metrics include:
- Organic traffic;
- Position of keywords;
- Click-through rate;
- Conversion rate;
- Bounce rate.
Track these and other metrics that align with your goals using helpful tools like Google Analytics, Google Search Console, SE Ranking, and more. These tools will give you valuable insights and help you improve your strategy with less effort.
Summary
The value of SEO for online businesses is enormous these days. In addition to making your business more visible and generating more traffic, search engine optimization helps you improve your website, create a better user experience, boost other marketing initiatives, and achieve many other benefits. It’s a worthwhile investment if your goal is to develop your brand.
