If you want to know how to use Telegram for your business and not die trying, you’ve come to the right place! With approximately 900 million monthly active users worldwide, Telegram for business is one of the most popular and important applications. With this app, companies can consolidate and improve their online presence, as well as strengthen their relationship with customers and provide different effective communication options.
If you’re not convinced, today we’ll present you with the key strategies to get the most out of this application and succeed in the market. Let’s find out the best way to achieve it!
Why should I learn how to use Telegram?
Did you know that…? Users spend approximately 3 hours and 45 minutes per month on Telegram. Moreover, the app generated $11.66 million in in-app revenue during the first two months of 2024. These numbers tell us just how relevant and profitable the platform is.
Telegram for business has incredible advantages, for example it is free, its API is in the public domain, it has used various privacy improvements (even surpassing WhatsApp), it facilitates segmentation, it has a scam alert and much more.
But then, how to use Telegram and take advantage of all its benefits? Come and we will tell you.
How to use Telegram to grow your business
Telegram is amazing, but how do you use Telegram and not waste all the potential of the tool? Easy: with the best strategies to use Telegram for business.
Think of your account as a business
Telegram for Business is a virtual business, meaning it’s not just a conversation tool, but one for closing sales, accepting transactions, sharing your catalog, and much more. With its Telegram for Business feature, you’ll be able to display your opening hours, your business location, customize your homepage for empty chats, automate welcome messages, add labels for chats, and much more.
Project your business profile
Telegram for Business allows for a high level of customization of the company profile, resulting in a better customer experience and improving the brand’s relationship with the user. By allowing you to add elements such as location, opening hours, even personalizing the profile and introduction page for users, users feel more secure and it gives a positive image of the company.
Take advantage of the tools
Another excellent strategy to know how to use Telegram is to use all its tools to offer a better experience. Elements such as labels to define conversations that need more priority, links to chats to facilitate communication with customers, channels to spread messages to large audiences, among others.
Find ways to monetize your spaces
If you were wondering how to use Telegram and Ads, the answer is simple: to share advertisements that can be placed on channels. This way, you can reach a more targeted audience, since Telegram for business allows you to design personalized ads based on behavior and interests.
Telegram has its own cryptocurrency called “Toncoin” (TON)! This currency can be used to make transactions within the platform, allowing the buying and selling of products without the need for intermediaries.
Trust a chatbot
Our final strategy to help you learn how to use Telegram for business effectively is chatbots, which allow for seamless interactions. Users can design chatbots to answer customers’ most frequently asked questions. Additionally, AI assistants can be integrated to manage chats and offer better responses.
While it is true that it is an incredible tool, it is also true that it has limitations. Therefore, another excellent option to get the most out of Telegram for business is to connect an external chatbot, which allows for the personalization of messages, segmentation, and more.
Don’t stay out of Telegram
Congratulations! You now know how to use Telegram and succeed in the process. This is a great app for small and large businesses, thanks to its amazing features, which are perfect for enriching and adding value to all conversations.
Plus, it’s high level of security makes it a reliable option for all those companies that handle sensitive personal information. Remember: WhatsApp is not the only important app. Analyze whether your audience uses this powerful app and get started with Telegram for business!
