Take advantage of every WhatsApp conversation and increase your sales opportunities. With approximately 2.78 billion users worldwide and more than 200 million people sending messages to business accounts every day, WhatsApp is positioned as the most popular instant messaging application worldwide, making it one of the best tools for selling, thanks to its special functions for businesses.
Do you want to know more about how to improve your WhatsApp conversations? Then let’s begin the journey.
What do I need to sell on WhatsApp?
Go beyond WhatsApp conversations! With this tool you can create a community, share news and updates about your brand, resolve doubts and much more. This will help you improve your brand image and sell effectively on WhatsApp. Learn everything you need to achieve this.
- A business account: Having a WhatsApp Business account will help you access features such as the product catalog, automatic messages, statistics, among others.
- A catalog: This element will allow you to display your products or services directly from the application, making it easier to sell through WhatsApp.
- Links to your conversations: Generating direct links on social networks, websites or QR codes will make it easier for users to start conversations.
- An API: This will help you use third-party tools to integrate systems like CRM, automation, accepting payments, and many more.
All of these elements will help you sell on WhatsApp and manage your business, simplifying tedious tasks and improving the customer experience.
Strategies for selling through WhatsApp conversations
Do you want to sell your WhatsApp conversations? Then use the best strategies to achieve it.
Know your target market perfectly
To make your WhatsApp conversations flow, it is important to identify your target market to determine how to communicate with them. Analyze their profile, needs and preferences to help you define an appropriate voice, aligned with your brand. Adapting your communication will allow you to capture the customer’s attention and increase sales on WhatsApp.
Filter your conversations
To successfully sell on WhatsApp, you must identify the conversations that are really interested in buying. Remember that not all interactions are about making a purchase, some may simply be general inquiries. Recognizing the intentions of each WhatsApp conversation will help you personalize your responses and channel customers who need more detailed attention. This segmentation will allow you to better manage your time and resources.
For example, Volaris’ chatbot Vane gives customers options to segment them according to their needs. It does this by adding buttons with specific options that will guide customers to certain conversation flows.
Keep a sales script
Having a well-structured script to communicate with customers interested in your products is important for the process of selling via WhatsApp to be efficient. This tool will help you guide the conversation in a coherent way, highlighting the benefits of the product or service, resolving key questions and presenting the options in an orderly manner.
Take care of your profile
When selling on WhatsApp, it is important to have a professional profile and a verified account to generate trust with customers. We recommend using a number and phone number exclusively for your WhatsApp sales, so you can keep your personal life and your business separate, ensuring more efficient communication. This way, you can offer faster customer service, improving the user experience.
Make everything simpler
Try to close sales through WhatsApp conversations to offer a seamless shopping experience. By preventing the customer from leaving the app or using external platforms, you reduce the chance of them losing interest and abandoning the purchase process. You can use images, product videos or share your catalog, as well as options to accept payments directly on WhatsApp. This will simplify the process.
Serves 24/7
To sell effectively on WhatsApp, an automated conversation is essential to optimize and facilitate interaction with each of the customers. Chatbots offer fast and efficient responses 24/7. In addition, a well-designed bot can solve simple problems by helping this team with the workload. Use this tool to personalize, segment and offer immediate responses. All to increase satisfaction.
Mind your language
Adapt your tone and voice in your WhatsApp conversations to align with your brand image. Use stickers to give each conversation a personal and fun touch. Remember to watch out for spelling and grammar mistakes to avoid misunderstandings and achieve fluid communication. We also recommend personalizing each interaction to contribute to a positive experience.
Take advantage of WhatsApp tools
Use WhatsApp tools like statuses, channels, and groups to create closer, more personalized, and more efficient connections with customers. With these tools, you can share quick updates, promotions, exclusive content, learn about your customers’ needs firsthand, facilitate communication, and more. All of this makes selling on WhatsApp easier.
Don’t stay out of WhatsApp
Turn every WhatsApp conversation into a sales opportunity! WhatsApp is an essential tool for improving direct, instant and personalized communication with each customer, which improves satisfaction and increases loyalty.
With its help, you can share your products, offer quick responses and real-time support. In short: selling on WhatsApp becomes incredibly easy. Compete with the big brands and achieve all your goals.
