Various types of relationships converge around you. The most important ones for you, surely, are those of your family, friends and co-workers.
However, what other types of relationships add to your life?Thanks to technological platforms, their constant updates and, most importantly, the impact that the internet has today, a new type of relationship is born:the one that companies have with their customers through digital social networks.
These relationships exist every time you enter a social network like Instagram, Facebook or Twitter and interact with a brand; Key tips to successfully enhance the relationship with your clients on social networks.
1. Connect emotionally with the right people
If there is a tool that can be very useful within any digital marketing strategy, it is the creation of an ideal buyer profile, also known as “buyer persona”.
It is about generating a semi-fictional profile with all the characteristics that your potential buyers have, or should have.
Your goal should be to know your audience better than anyone else. When you discover what their tastes and motivations are, you can know what language to use to connect with them.
Giving them exactly what they need is essential for the relationship to be strengthened and a more emotional bond to be built, since you are understanding the needs, tastes and desires of your client.
2. Identify the problems of your target audience and generate content that helps them solve them
We want to explain the following advice to you with an example:
Imagine that your company is a vegan food restaurant that has a presence on social networks and you diagnose that your target audience wants to know more about nutrition free of animal products.
The ideal, in this scenario, is that you deeply investigate this topic and generate videos, infographics, images and other types of content that can help your clients learn more about the information that interests them, related to vegan food.
Providing valuable education to your clients and in line with their personal interests, generates positive experiences and sensations in them,especially if these are carried out through tools widely used by them such as Instagram, Facebook and Twitter.
This tip is very important if you are in the first stage of the inbound marketing methodology , and you want to attract sales prospects with valuable content.
3. Offer promotions and discounts to your most recurring customers
Delight is the last stage of the inbound methodology, however, it must be present in all its stages.
If your customers already feel comfortable with their purchase, but want to purchase another of your products or services, then delight them with promotions, contests and discounts if they follow you on social networks.
Also, you can make your customers feel special and congratulate them through their social media accounts and offer them a 15% discount.
4. Dedicate yourself to having admirable customer service
Customer service, in addition to clarifying doubts, also consists of offering solutions to complaints, claims and dissatisfaction with the services and products you offer. If you sold an appliance that stopped working after a few days and a customer communicates this via social networks, give your buyer several opportunities to exchange their product (even for a better one) and to obtain future offers for the damage that occurred.
To boost your social networks, monitor your interactions and review the comments your clients have made on the posts.Use this practice as a way to detect errors and failures in your company and try to respond to all of your followers’ comments personally.
In short, social networks are an indispensable channel, today, to connect more with your clients and potential buyers. Imagine how effective they can be if you use them strategically and based on inbound marketing principles . You will have the success you are looking for!
