Google is launching a new feature for business profiles: the ability to generate QR codes that link directly to the review page. This feature aims to simplify the collection of testimonials and improve the visibility of local businesses in search and on Google Maps.
What you need to remember:
- Google now offers QR codes that allow customers to go directly to a business’s review page.
- The feature is accessible from the Google Business Profile dashboard on desktop.
- Businesses can print these QR codes, display them in-store, or include them in their communications to encourage reviews.
A new way to collect reviews more easily
Google is rolling out a new feature that allows businesses to generate a QR code specific to their Google My Business profile. When a customer scans this QR code with their smartphone, they are redirected directly to the review submission form, without having to search for the right page. This simplification should help increase the volume of reviews, because it reduces the obstacles that can slow down customers in their process.
You can now create easy-to-scan QR codes that take customers directly to your GBP, encouraging them to leave more reviews.
On your desktop, go to your Business Profile and click on “ask for reviews”. Follow the instructions to generate a link or a QR code. Voila! pic.twitter.com/GX0HnLmAp6
— Google Business Profile (@GoogleMyBiz) March 4, 2025
How to generate a QR code for your business?
Accessing this feature is simple, but is currently only done via computer. Here’s how to do it:
- Log in to your Google Business Profile.
- Click on “ask for reviews” in the dashboard.
- Generate a link or QR code by following the instructions displayed.
- Share the QR code by printing it or integrating it into digital communication media.
Businesses can also distribute this QR code via email, social media, or even display it at the entrance to their establishment to encourage customers to leave a review immediately after their visit.
What impact for local businesses?
Reviews play a key role in how consumers perceive a business, but also in its local SEO. Reviews influence the Local Pack, which is the first three results displayed on Google Maps (although geolocation plays a big role).
By making it easier to collect reviews, this update allows businesses to:
- to improve their e-reputation thanks to more numerous and recent reviews.
- to optimize their local visibility on Google Maps and in search.
- to increase the trust of future customers by displaying positive testimonials.
