Welcome to the “How Enjoy Minder Does It” series, where we dive into the strategies and technologies that drive results for our company and, of course, our clients! Today, I’ll focus on artificial intelligence (AI) tools — a topic that has gained significant attention in the market in general.
AI has become an indispensable element in Digital Marketing, from strategic planning to customer service.
Here at Enjoy Minder, we incorporate this technology not only into our strategies, but also into our task management platform.
In other words: with our own technology and integrated with artificial intelligence solutions, we explore all the possibilities that AI has to offer to provide excellent results.
So come with me and I’ll show you how Enjoy Minder uses different tools. Get inspired by us and boost your strategies in 2024!
The role of artificial intelligence in Digital Marketing
Do you know that feeling of being in a science fiction movie? Well, that’s exactly how I feel when I think about artificial intelligence in Digital Marketing. It’s as if we’ve suddenly gained a superpower!
But let’s take it one step at a time: first, what is this AI thing?
Basically, artificial intelligence is a technology that learns, thinks, and makes decisions based on a lot of data.
In the world of marketing, this is a game-changer! It’s a coworker who never sleeps and is always on top of the latest trends, ready to share new ideas with you.
Furthermore, one of the greatest gifts of AI is automation. Repetitive tasks that used to take up our time can now be done in a snap. This frees up more time for us to focus on what really matters: being creative and strategic!
There are also fewer errors, since the AI is not interfered with and performs its function accurately — as long as it receives the instructions properly, by the way.
Of course, it is not a solution that delivers everything ready-made, out of nowhere: it requires the care of qualified professionals, who are always on the lookout for how to use it in the best way. In other words, it requires human polishing to adapt to the strategies outlined.
But when used well, AI solutions promise to optimize productivity, production speed and quality!
Main AI tools used by Enjoy Minder
Check out the main tools we use on a daily basis here at Enjoy Minder:
- ChatGPT — ideation, text summarization and concept learning;
- Bluewillow — alternative to Midjourney for creating images;
- Leonardo AI — is also an alternative to Midjourney;
- OpenAI APIs — we integrate with our own platform for insights into storylines and copy ideas;
- NLP.js — Javascript development package, which helps us identify the customer based on the emails received and times posted, integrated with Google Calendar.
How to use artificial intelligence in Marketing?
Using AI in marketing strategies is a great way to incorporate efficiency and personalization, and gain deeper insights into your audience. This makes it easier to produce with better productivity and quality rates in deliveries!
I will now show you, in detail, how Enjoy Minder uses AI in different areas:
In planning
In planning, our team uses AI regularly. The main solution is ChatGPT, which is used for market research and strategy development.
AI, at this stage, works well as support for predictive trend analysis, audience segmentation based on consumer behavior and online data, development of guidelines and research into the semantic field of keywords.
Therefore, we see the benefits of increased agility and the possibility of creating denser, deeper and more up-to-date strategies.
In content creation
Our content team is also adept at using various AI solutions. They use ChatGPT, Bard, Siri, Alexa, Bing Copilot, Google Assistant, and more!
And these tools are used here for quick responses, copywriting, content review, headlines, simple articles, idea collection, etc.
In these applications, in addition to the improvement in productivity, it is possible to notice a reduction in rework due to grammatical and spelling errors, for example, and more precise guidelines.
In design
In our design team, artificial intelligence is an inexhaustible source of creativity and efficiency!
We use multiple AI tools like ChatGPT, Google Assistant, Alexa, Siri, Microsoft Bing, Shutterstock AI, Canva AI, and LuzIA.
These tools transform our creation process, from solving creation and application questions to image editing — with automatic adjustment of elements such as contrast, brightness and saturation, for example.
One of the main benefits is the possibility of generating unique pieces, differentiating them from those available in image banks.
In paid media management
In paid media management, artificial intelligence provides that extra boost in campaign optimization by adjusting budgets, bids, and ad targeting in real time.
It is also possible to identify better opportunities, such as the ideal times to invest in certain channels, or possibilities for improving the copy and image of ads.
It’s like having an assistant who is always on hand to make the necessary adjustments and ensure that every penny invested is bringing the best possible return!
In customer service
In customer service, we are using artificial intelligence to take our efficiency and quality to the next level. Tools like ChatGPT, Midjourney, Google Assistant, Alexa and Siri are at the heart of this revolution!
With ChatGPT, for example, we improve spelling correction and organize ideas for managing routine activities.
Alexa helps us organize our work and personal tasks, while Midjourney is an “ace” when it comes to creating presentations.
This not only optimizes our time, but also expands our creative capacity. What used to take 40 minutes, now takes 10!
Additionally, you can answer frequently asked questions with chatbots, provide ongoing support, and direct service to the right departments.
Best Practices in Using AI for Marketing
How about some tips to improve the use of AI in your Marketing by 200%?
And “200%” is just a figure of speech, you know? It’s possible to improve a lot more! So check out the practices that I consider essential:
- Set clear goals;
- Choose the right tools — avoid excess, prioritize those that make the most difference to your company;
- Invest in training and qualification;
- Test and adjust;
- Perform continuous monitoring;
- Integrate with human strategies;
- Collect feedback and focus on constant learning.
The intelligence your business needs!
You have just discovered how artificial intelligence can be a key piece in several stages of Digital Marketing by bringing efficiency, creativity and precision!
And if you are looking for ways to take your Digital Marketing to the next level, I have a solution!
With our diagnosis, you will unlock the full potential of your company’s Marketing and discover how AI can also be intelligently integrated into your strategies.
Did you like the idea? Get to know Enjoy Minder’s Digital Marketing Diagnosis and take the first step towards success!
