Audience attention is the most valuable asset circulating on the Internet today — and it’s no wonder that the competition to capture public interest on digital platforms is so fierce!
It is by capturing this dispersed attention of the millions of people who move through the virtual scenario that your company will gain the opportunity to:
- Attract new leads;
- Engage them with amazing materials;
- Sell much more as a result of this!
And the most effective way to capture the public’s attention and start a relationship between them and your brand is through Content Marketing!
Since content is the best way to communicate with your ideal customer profile remotely, over the Internet, it is the essential ingredient to make people chase your brand — instead of your brand chasing them!
However, to create content that attracts and converts curious people into customers, you need to understand your audience like no one else — and that’s what I’ll show you here:
- How to understand your perfect audience (the one that buys);
- What strategies to use to engage the right audience on the Internet;
- And how to use the Content+Performance method to make more profit!
Buckle up because it’s time to get ahead of your competitors and capture the audience that will help you achieve your brand’s financial goals!
The fight for the audience’s attention
If, in the past, Marketing actions were aimed at a general audience and reached mainly through advertisements in magazines, newspapers, television and radio, today, after the popularization of paid media and organic traffic, it has become possible to:
- Collect individual data about each person within your business’ target audience;
- Segment groups of people with similar behaviors, desires, preferences and objections;
- Then, direct strategic content to educate undecided leads and categorize potential customers with the greatest potential to buy now!
This transition required an unparalleled adaptation on the part of companies — and many of them died because they ignored this process, believing that Digital Marketing would be nothing more than a “fad” in sales methodologies.
Big mistake!
Even though it requires a little more effort to be implemented in companies like yours (which move from generalism and universality in communication to an individual impact, based on a direct relationship with the audience), Digital Marketing brings results:
- Exponentials;
- Sustainable;
- And predictable!
Everything is automatic, economical (compared to traditional media) and incredibly fast, within the management and automation platforms: which makes things much easier for you — and for your audience!
How to understand your audience
Since strategies that help you sell more online have had to adapt to the transition from communication focused on promoting a product or service to focusing on Customer Success, understanding your audience has become the most important (and profitable) thing your company can do today to continue growing!
This victory comes down to a special word that is often repeated here on the Enjoy Minder blog: personalization!
The more customized your company’s communication is in relation to the different profiles of visitors and leads to your business, the more chances you will have of dominating the market and continuing to innovate through your products or services!
In other words, your entire online sales strategy needs to be based on:
- Your company has a financial objective;
- It has something to offer to make life easier for the audience;
- And what does this audience expect from solutions like the ones your brand offers!
In addition to Digital Marketing tools helping you comprehensively understand the individuals in your ideal audience (due to the massive collection of data about them), you need to ask yourself two questions to start understanding your audience and personalizing the content targeted at them:
- Who are these people;
- And where they spend the most time on the Internet!
Who is the persona behind the screen?
The first step to finding and winning over your audience is to create a persona for them!
Unlike the target audience (which is a generalized scope of people on the Internet who may become interested in your business’s offerings), the persona is a profile created to identify one or more individuals within that audience, with much greater potential for purchase and satisfaction — leading to new sales to the same buyers!
A persona is generally defined by crossing real or desired data about a specific type of ideal customer (an idealization) mixed with the data collected about your audience so far to be assertive about details such as:
- What is the age range of this person;
- What is her daily routine like;
- What she needs from life;
- What keeps her frustrated;
- And what your business can offer her that no other company can!
As each Digital Marketing strategy seeks to achieve a specific objective — such as increasing sales during the period or converting more curious people into leads, for example —, start by creating just one persona.
This way, you will ensure that your company is fully focused on the audience that will buy from you without complaining, and you will be able to direct the creation of content to impress them!
Over time (and with the data accumulated after executing your initial Marketing plans), you will be able to create or identify new personas to continue ensuring content delivery:
- Highly customized;
- Undoubtedly relevant;
- And irresistible to this persona!
What channels and platforms does she use?
After spending some time creating a detailed persona based on your generalized target audience, you will naturally find answers to the questions that usually arise in this process of identifying who to sell to!
One of the most important answers is to the question: “Where does my perfect customer browse?”.
After all, there is no point in creating super personalized content for your ideal lead if you don’t know which communication channels to distribute this content through:
- Attract him
- Fascinate him;
- And convert him into a buyer!
If your persona spends more time on X (formerly Twitter) than on YouTube, it doesn’t make much sense to invest disproportionate resources in creating laborious videos that won’t be seen by those who would buy from you, right?
In this example, investing in short, impactful tweets — which could contain short videos, eye-catching images, and interesting links to related articles on your blog — would end up generating the greatest return on your investment!
Understanding who your ideal audience is — and where they hang out — is essential because only then will your company know:
- Where to invest your team’s productivity to reap the greatest returns on investment;
- And what will be the best strategies to engage the perfect audience at the right time!
Strategies to engage your audience online
Engagement is a metric that goes far beyond the number of likes or shares of content, mainly encompassing:
- How much time a person spends consuming the materials published by your brand;
- The size of the impact that such content will have on the practical routine of these potential customers;
- And the trust that your business will inspire in an engaged, helpful and grateful audience — who will celebrate the fact that your company is sharing originality and expertise in an altruistic and free way!
Engaging means making the public feel something positive about the content your brand offers, but also about what your brand represents in the lead’s life!
The more present and close it is to potential customers, the more certain it will be that, when the time comes to buy, the only option that such a lead will have in their head will be you — no one else!
To do this, you need to:
- Finding a tone of voice for your business;
- Search for relevant topics for him to produce with excellent quality;
- And publish them within an objective and engaging narrative — which are the factors that ultimately guarantee the success of any Internet venture.
Another good news is that by creating a profile of your persona and publishing new content with them in mind, you:
- It will accumulate real and accurate data about your audience’s level of engagement;
- And you can inform your next choices with fewer and fewer errors and more sales!
Channel diversification
To make sure your business gets in front of the right people with the right content, it’s essential that you list all the possible channels your persona uses on the Internet!
This way, you will have a huge range of content formats to explore, and on a wider variety of significant platforms to impact your audience.
This detail will multiply the amount of data you can collect about your potential customers, as well as ensure that there will always be new leads entering your sales funnel — and from all sides!
As if that weren’t enough, channel diversification also makes your brand:
- Less vulnerable to passing trends on certain platforms;
- Recognized as a present and constant authority in the public’s life;
- And able to reach all different segments of your audience!
Content personalization
Speaking of segments, it will be based on audience engagement metrics that you will be able to create increasingly interesting and impossible to ignore content!
You will gather information about what the best topics are and what the right media formats are to publish them in to:
- Draw the attention of curious people;
- Entertain the different profiles of potential customers among each type of visitor (and among each platform through which your company establishes its digital presence );
- Identify the topics and solutions you offer that will remain relevant to your audience over time;
- Make your business website appear at the top of search engines like Google;
- And ensure efficient, intimate and useful communication with your target audience — both for them and for your business!
Interaction and engagement
By knowing how to personalize your brand’s content to reach the right segment of your potential customers, you’ll be able to choose the best way to ask for your audience’s participation without coming across as superficial or annoying!
You will be able to identify which materials are most relevant to educate your audience about the challenge they face (and the solutions your company can offer them) and encourage engagement in an active way.
This is another great tip for executing a powerful Digital Marketing strategy, since, instead of passively waiting for a natural reaction from the public, you start actively asking them to participate in this narrative with you!
This can be done by including certain incentivizing elements in your content that require a response or action from people — and that are difficult to ignore — such as:
- Ask for an opinion;
- Ask a question;
- Run a poll;
- Or propose a challenge!
Also, make sure you respond to most of your audience’s comments on your posts as quickly as possible, especially on social media!
Responding to comments is one of the most effective ways to start a relationship with your potential customers because it humanizes your brand and shows how attentive you are to the needs of your audience!
Impactful stories and success stories
Success stories and inspiring stories about the success of your previous clients (or any other topic that affects your audience emotionally through a journey of overcoming) show that you:
- Understand what your audience is going through;
- And how it can help you achieve the same results shown in such reports!
These engagement elements tend to have a greater weight in your leads’ purchasing decision the deeper they are in your business’s sales funnel, but this is not a rule!
The context of approaching and proving your brand’s ability to cause a positive change in the public’s life happens through what is called “storytelling” or “narrative” — a way of increasing the value of your content, offer, product or service, through engaging prose!
When someone identifies with a narrative, they put themselves in the protagonist’s shoes on the hero’s journey (from zero to success) of that story.
Once in the shoes of your protagonists (who are your most satisfied customers), this lead will seek out your sales team to close a deal of their own free will because they will have felt the results of your prose firsthand!
This lead is convinced that your brand can repeat the same success for them as it did for your past consumers: the heroes you helped transform into legends!
Strategic use of memes and viral content
And of course, in addition to authentic and inspiring stories about the most incredible success stories that originated in the hands of your brand, you can (and should) take advantage of trends to create content:
- Dynamic;
- Fun;
- Informative;
- And shareable!
Memes are a great representation of this type of material because they are short, with a direct and visual message, and which trigger an immediate reaction in the public because of this.
It’s this reaction — this desire to share the feeling caused by memes and viral content — that significantly increases your chances of:
- Engage more people;
- In much less time;
- And reach segments of your target audience that depend on the recommendation of a trusted person within your audience (which happens through sharing and tagging other users in the comments of your material).
Netflix is one of the greatest examples of the strategic use of memes and viral content to guide colossal amounts of people through digital platforms: abusing the sense of humor and different quotes from popular culture to disseminate the brand as a figure:
- Humanized;
- Tuned in;
- Relaxed;
- And that speaks the language of the public!
Enjoy Minder’s view of the audience
The great benefit of Digital Marketing over other sales methods is the ability to collect accurate data on everything: from the first interaction of a new customer with your brand, to the weight of each action in shaping the results!
By applying the concepts explained in this content, your business can:
- Move away from assumptions;
- Avoid false promises that waste your resources;
- And you can ignore unrealistic solutions, which are those that distract your team from what really matters: generating endless sales!
It may seem like overkill, but by focusing on your perfect customer (and using data about them to inform your next steps toward success), you can sell:
- More and more continually;
- With exponential growth;
- And without being affected by crises or market changes — especially changes in the algorithms that decide how your brand will be positioned in search results or who to deliver your content to!
After more than 10 years as CEO of Enjoy Minder, applying the most recognized Marketing strategies , I discovered that investing in customer satisfaction is the fastest and most guaranteed way to ensure real profit for any company on the Internet !
You don’t even have to take my word for it — the results published here by the agency speak for themselves: both in the success of Enjoy Minder’s own initiatives, and for all the clients who hired it as a partner!
Victories like these can be proven (and replicated) using a special method that brings together the best and most modern in Digital Marketing to impact the public in a way they cannot ignore.
This exclusive Enjoy Minder method is called Content+Performance!
The Content+Performance Method
After all these years bringing more than 1000% in increased sales for ourselves and our clients over the Internet, my team at Enjoy Minder and I have removed everything that is useless from Digital Marketing, leaving only what works!
This is how the Content+Performance method was born — a way to guarantee incredible results for any company, in any segment, that is looking for:
- Master the digital market;
- Become the biggest reference in the sector in which it operates;
- And generate continuous organic traffic to sell for life!
The difference with Content+Performance is that this method’s main objective is to ingrain in the future client’s mind that, when closing a deal with a brand, yours is the best!
This client:
- You won’t want to know about your competitors, as they will be absorbed into your brand’s culture through the generation of strategic and highly segmented content;
- You won’t doubt the effectiveness of your solutions, because you will have already seen all the evidence of your business’ potential through the content, success stories, and inspiring stories from other customers of your business;
- You won’t even consider an alternative product or service offer to yours when closing a deal, because Content+Performance brings absolutely everything a lead needs to know to make an informed and definitive decision!
Here at Enjoy Minder, our teams really drink from the source itself — and the fact that we have been at the top of Google for years, in addition to the various client cases here at the agency — proves the quality of the Content+Performance method for those who want to sell more online!
Quality brings success!
Since we started applying the Content+Performance method to ourselves and our partner companies at Enjoy Minder, increasing sales has become our new normal!
One of the most recent examples is the case of SuperPro Bettanin — one of the largest manufacturers of cleaning products in Brazil, for which Content+Performance was able to:
- Increase conversions of curious people into buyers by 300%;
- Increase business opportunities by 950%;
- And Boost sales by 1116%!
Below you can access all the details of this success story whose mission was to take SuperPro to the perfect customers and transform it into one of the most powerful manufacturers on the market!
Count on Enjoy Minder to engage your audience!
Aligning sales strategies using Digital Marketing is just the first step to achieving success on the Internet — the rest only becomes possible through experimentation, learning and adaptation!
To speed up this process of expertise in your company’s hands — and decimate the competition —, you can count on Content+Performance here at Enjoy Minder to ensure that:
- You know your audience and your persona well;
- Know which platforms to invest resources in to reach them;
- Engagement happens through the diversification of channels and the personalization of relevant content;
- In addition to the right media format, theme and style;
- To ensure that each material produced and published by your brand generates sales at lower costs, in a more sustainable and lifelong way!
It’s the kind of promise that many Marketing professionals like to make to deceive others, but that they can’t turn into reality — since practical experience is the differentiating factor in building a profitable strategy to sell more online!
With a team that masters the most respected sales tactics and technologies in the world — in addition to using psychology and Neuromarketing to predict and guide the behavior of the purchasing audience —, Enjoy Minder is the right partner for someone like you, who is looking for:
- For guaranteed results;
- For higher returns on investments;
- For unshakable brand recognition;
- And sales that never end — literally!
Contact our experts and choose the financial goal your company would like to achieve.
Our team will turn your dream into reality — and your curious visitors into profitability — using the Content+Performance method: the trademark of the largest Digital Marketing agency in Shahzadpur, Ambala, HARYANA!
I hope you’re ready for success, because it’s just one page away!
