Now, by enabling the personalization option, Gemini can leverage your search history to provide more relevant answers tailored to your needs. This is an interesting step toward ever-increasing personalization for the user, but it also raises questions about privacy and the impact on the web ecosystem.
Key points:
- Gemini tailors its answers based on your search history for more accurate suggestions.
- This feature is experimental and must be voluntarily enabled in Gemini’s settings.
- Users can view, modify or delete recorded information at any time.
- The innovation is reminiscent of Brave Rerank, which allows you to personalize your search results yourself.
Gemini gets smarter with your search history
With this new update, Google is taking another step towards AI that better understands its users. By enabling the experimental personalization feature, Gemini is able to tap into your search history to offer answers tailored to your interests.
Dave Citron, Senior Director of Gemini, says, “In our testing, we found that 20% of all Gemini suggestions are improved by viewing search history.”
For example, if you often search for Italian restaurants, Gemini can directly recommend the best places near you, without you having to specify your preferences each time. Similarly, for a trip, the AI can suggest destinations based on your past searches.
Google isn’t stopping there: the company plans to expand this personalization to other services like Photos and YouTube, so Gemini can take even more elements into account to refine its responses. In the coming weeks, personalization will affect more than 40 languages.
How do I enable personalization in Gemini?
This new feature is optional and must be enabled manually. Here’s how to do it:
1️⃣ Open Gemini and go to the template settings.
2️⃣ Select the Personalization (experimental) option.
3️⃣ Allow Gemini to access your Google search history.
4️⃣ Enjoy more personalized answers tailored to your habits.
At any time, you can disable personalization and delete the data used through your Google Account, ensuring complete control over your privacy.
A challenge for privacy and the web
While this advancement makes AI more intuitive and relevant, it raises questions about data protection and the impact on the web.
- Privacy: While Google assures that users remain in control of their data, some are concerned about increased exploitation of personal information. The question is: how far will this personalization go?
- Impact on the web: By providing highly accurate answers directly, Gemini could limit traffic to traditionally well-ranked websites. This is a point of vigilance for SEOs.
Gemini VS Brave Rerank
This innovation from Google is reminiscent of another, fairly recent one: Brave Rerank, which allows you to personalize your search results.
While Gemini relies on artificial intelligence and analysis of search history to refine its recommendations, Brave Rerank offers a radically different approach by giving users complete control.
Gemini automatically personalizes its responses based on past queries, providing a seamless experience. Users must enable this feature and can disable it at any time, but they remain dependent on Google’s algorithms.
Brave Rerank, on the other hand, allows users to manually change the order of search results, removing or highlighting certain sites. This approach ensures complete transparency and avoids any algorithmic influence. Moreover, all changes remain on the user’s device, preserving data privacy.
Two different visions of personalization, but which prove that it is an important element for Internet users today, and search engines must deal with this need!
