With eight complementary but separate products, Figma now offers complete coverage of the product cycle. We take a look at the CPO and VP of Product Design.
By doubling its product portfolio with the launches of Sites, Make, Draw, and Buzz, Figma is taking a new step forward. The company now aims to offer its users a coherent and seamless environment capable of supporting every stage of product development, from the initial idea to online launch, and even marketing.
Design a logical sequence, thought around the product cycle
“Many of you have asked us how these eight products (the four products presented in spring 2025, as well as Figma Design, FigJam, Slides and Dev Mode, editor’s note) fit together,” summarized Yuhki Yamashita, chief product officer at Figma. “Our perspective is that these products together help you go from idea to delivered product in the hands of your users.”
Figma now makes this journey tangible:
- FigJam allows you to explore ideas together.
- Slides help to formalize them into pitches or presentations.
- Make allows you to generate interactive prototypes in minutes.
- Figma Design and Draw are used to refine the visual execution.
- Dev Mode facilitates collaboration between designers and developers.
- Sites publish projects on the web.
- Buzz allows you to promote them through suitable marketing assets.
“It’s exciting to see how you can do this whole journey from start to finish, on a single platform,” sums up Yuhki Yamashita.
Separate but interoperable tools to limit complexity
Figma didn’t try to merge all these features into a single interface. Instead, the logic is modular. “If we put everything in a single tool, it would be too cumbersome,” explains Noah Levin, VP of product design. “Instead, we design separate, but interconnected, products.”
This interoperability translates into simple, concrete interactions: “Copy and paste still works. For example, you can copy a design from Figma and paste it into Make to turn it into a dynamic prototype. An asset created in Buzz can be reused in Sites.” Just like launching each of these tools independently.
The idea is to preserve power for experts while simplifying use for other profiles. “If you’re a designer, you can activate a fashion design. If you’re a marketer, Buzz allows you to modify a visual without ever having to understand the entire Figma interface,” illustrates Noah Levin.
Better collaboration in business: an ecosystem against fragmentation
Figma also aims to solve a structural problem encountered in many companies: the fragmentation of tools.
“Many teams use dozens of solutions, which makes tracking and consistency difficult,” says Noah Levin. “Having Buzz, Sites, and Make in the same environment allows us to centralize content, reuse assets, and maintain a brand logic.”
We don’t ask our clients to do everything with us. We simply offer them a more consistent base.
However, the platform remains open: “90% of our enterprise customers use plugins or partner integrations. We don’t ask them to do everything with us. We simply offer them a more coherent base.”
This consistency isn’t just about files, but also about roles: “If one designer excels at illustration and another at storytelling with Slides, they should be able to collaborate naturally. In Figma, that’s possible, even remotely.”
A product strategy dictated by usage, not by competition
When asked about overlaps with other tools on the market, such as Canva, Webflow, or Adobe, Figma’s leaders reject any confrontational logic. “We never ask ourselves: how can we copy what someone else is doing?” says Noah Levin. ” Rather, we look at what people are already doing in Figma, sometimes despite its limitations. And we build from there.”
It’s this listening that led, for example, to the creation of FigJam, then Slides, Buzz, Sites, and Make. “Many brilliant ideas never see the light of day because it takes too long to validate them,” observes Yuhki Yamashita. ” With Make, you can turn a design into a test in a few prompts. You try it, see if it works, and then you can move on to another idea.”
A growing platform, but true to its initial promise
With this new generation of products, Figma aims to become much more than just an interface design tool. With no ambition to replace or merge everything, the platform offers an increasingly fluid, interconnected, and collaborative experience, designed to reduce the time between idea and launch.
“Our job is to help you get out of your rut,” Noah Levin summarizes. ” To help you give shape to your ideas.”
