Artificial Intelligence is completely changing the programmatic advertising industry for the better. It’s helping brands achieve greater performance, precision, and efficiency more easily. Essentially, AI tools for programmatic advertising help advertisers optimize their campaigns in real time and create more targeted audiences.
If programmatic advertising is an important part of your strategy and you want to boost your results, don’t hesitate to explore AI for marketing. To give you the push you need, we’ll share what we believe are some of the most powerful AI tools for programmatic advertising on the demand side.
7 Powerful AI Tools for Programmatic Advertising
1. Google Display & Video 360
This programmatic marketing tool has a wide range of advanced features so you can specifically segment your audience and create ads in different formats (video, image, and audio).
It’s best for companies looking to develop large-scale campaigns with a global audience. It also offers highly advanced campaign measurement and optimization tools.
This tool uses AI to improve campaign automation by predicting the most optimal bid for each impression. Additionally, it uses AI to fill in certain information gaps when third-party cookies are not detected.
Google Display & Video 360 can show your ads across a wide range of websites, mobile apps, YouTube, other streaming services, and on outdoor sites (known as DOOH or digital Out of Home advertising).
2. Amazon DSP
The programmatic advertising tool from Amazon also uses AI and unique first-party data to deliver powerful ads to audiences without traditional identifiers like third-party cookies. As these cookies are phasing out, Amazon wants to offer its advertisers effective alternatives for when they are no longer used.
On the other hand, you can also use AI in the tool to generate images so you don’t have to produce them yourself. This feature allows you to place a product image in different settings to make it more visually appealing.
The programmatic advertising you develop with Amazon DSP can appear not only in the Amazon marketplace but also on other Amazon channels such as Prime Video, Amazon Freeview, Twitch, Kindle, and Alexa, among others.
3. The Trade Desk
In addition to using Artificial Intelligence to improve campaign performance, the tool integrates an intelligent virtual assistant called Koa that offers advertisers advice on how to better optimize their campaigns. It’s equipped with predictive AI so it can even identify trends and opportunities, helping you choose the most relevant audience for your campaigns. What’s more, each user can customize Koa to their preferences so it adapts to each advertiser’s needs.
4. Adobe Advertising
Adobe Advertising is an advertising tool that goes beyond programmatic advertising. But if we focus solely on this branch of marketing it offers, we’d highlight that it integrates Artificial Intelligence through Adobe Sensei to optimize campaign performance and facilitate the creation of different creatives.
Adobe Advertising is also an omnichannel DSP that allows you to manage multiple channels simultaneously and from a single location.
5. Criteo
Criteo’s DSP platform’s AI analyzes the behavior of millions of daily users to learn about consumers and fine-tune advertisers’ campaigns for better results. More specifically, Criteo’s AI can determine the best product for each consumer and set the best bid for each impression.
6. Match2one
Match2one is a platform created with the goal of improving existing programmatic advertising services. It does this by putting AI at the service of advertisers, helping them reach the most suitable people. This technology automatically optimizes ads to achieve better results.
But what sets Match2one apart from other programmatic advertising tools is that it has a team of people who can help you with different aspects of your programmatic advertising, such as creating creatives. In other words, we really like Match2one because it perfectly combines technology with a team of people who can help you from start to finish.
7. Magnetic
We conclude this list of the best AI-powered programmatic advertising tools with Magnetico, a platform that also uses this technology to ensure your ads reach the people most likely to convert and maximize your ROI. It’s the programmatic advertising tool used by major companies like Airbnb, Disney, Adidas, and Samsung.
What we like most about Magnetico, as with Match2one, is that it’s not just a platform, but also has a team of people behind it who can do all the work for you.
At Enjoy Minder, we already use some of these programmatic advertising platforms to help our clients reach their target audiences through this type of advertising. We’ve witnessed how Artificial Intelligence has made these tools much more efficient and greatly facilitated the work of our experts, taking away tedious work and allowing them to develop the most strategic aspects of their campaigns.
