If you run your Instagram account professionally, you should pay attention to your analytics. Unfortunately, if you have a personal profile, Instagram doesn’t make things easy for you – they don’t think you take your account seriously! However, once you change your profile to a business account, you can start accessing much more useful information.
We’ve previously written about the benefits of having an Instagram Business Account and how to make the switch. One of the best benefits is that you get access to Instagram Insights, which gives you a range of analytical information and performance statistics for the average user. Plus, there are quite a few analytics tools available (for Business Accounts) and some of them are even free.
Iconosquare
Iconosquare lets you schedule new posts, monitor what people are saying about your business or brand, and track your Instagram analytics. Analytics show trends related to engagement, impressions, post reach, and the performance of your Instagram stories.
Includes hashtag and competitor tracking.
Iconosquare offers a two-week free trial and a selection of free tools, such as a comprehensive Instagram audit tool.
Brand24
Brand24 makes social media monitoring accessible and valuable for everyone. In this sense, it allows you to expand Instagram’s native Insights.
Brand24 collects insights about what Instagram users are saying about your brand. For example, it analyzes the tone of conversations, monitors various hashtags, and gives you a list of the most popular hashtags to help you increase your reach on Instagram. Most importantly, it gives you qualitative data that is combined with the quantitative data from Instagram Insights.
You start by setting up a project for each branded hashtag you want to monitor. You can then use Brand24 to gain insights into how your followers feel about your product or service. Sentiment analysis for Instagram includes reputation management, customer feedback, and crisis prevention. Sentiment analysis allows you to discover how your content resonates with your audience. This allows you to modify it in case it is pointed out to you that the content is not exactly what users are looking for.
Brand24 generates a list of 100 trending hashtags based on your pre-defined keywords. You can use the hashtags to boost brand awareness and increase your reach. Additionally, you can measure the efficiency of your hashtags to determine whether your campaign was successful and how the hashtag spread on social media.
Brand24’s hashtag analytics also allows you to compare your performance across different social channels and choose the most suitable one for your brand. In addition to Instagram, Brand24 provides analysis of hashtag performance on Twitter, Twitch and TikTok.
While Brand24 is not a free Instagram analytics tool, you can take a 14-day free trial before choosing a paid plan. Paid plans start at $79 per month.
HypeAuditor
HypeAuditor is a massive AI-powered database that indexes nearly 3 million Instagram profiles. It contains a wealth of information and can clearly distinguish real influencers from those who pretend to have the status but actually have fake followers.
HypeAuditor does not have a free plan, but since it is a pay-per-use platform, it does not cost much for minimal use.
HypeAuditor was designed specifically for fraud detection. It analyzes influencer profiles, digs deep into each audience, and generally keeps an eye out for the kind of information that can reveal scams. It includes 28 different metrics and scores, giving users a deep understanding of who they’re dealing with.
It all starts with the Audience Quality Score (AQS) which scores an influencer’s current value from 1 to 100. You can feel comfortable with influencers with a score above 70. This also gives you a good indication of how many quality followers an influencer has.
HypeAuditor doesn’t just provide statistics; it shows the quality of many metrics, such as engagement rate, authentic engagement, follower reach, and much more.
Instagram Insights
All business profiles automatically get access to Instagram Insights – Instagram’s free, “in-house” tool. It gives you insights into your followers’ actions and demographics, along with analytics for your content.
Once you convert a personal account to a business account, you’ll see Insights related to the content you post after making the change. You can get Insights in a variety of ways – from your profile, individual posts, and your stories.
You’ll find a summary of the data for the content you’ve published in the last seven days. It also shows you how many followers you have and how many you’ve gained in the last seven days. You can also see the total number of posts you’ve made and how many you’ve added in the last week.
Below you’ll find information such as total impressions, reach, and profile views for the past seven days. You can scroll to see website clicks and clicks to call-to-action buttons: call, email, and addresses.
Instagram insights include many more statistics, including:
- a summary of your followers’ demographics
- information on individual publications
- Instagram Stories Insights
- Information about paid promotions (if you have them)
Sylo
Sylo is an influencer platform that provides third-party analytics for YouTube, Facebook, Twitter, and Instagram. They don’t disclose their pricing publicly and their clients are large so, like many of these platforms, if you’re looking for free Instagram analytics tools, it’s best to check out some of the products below (or your Instagram Insights).
SYLO is built on data. Your influencers need to register on the SYLO platform to access their social accounts. Because influencers authorize access, SYLO can dig much deeper into their profiles and audiences than other platforms that pull data through more restrictive public APIs.
Once influencers have signed up and connected their accounts, SYLO processes all the information and scores all their past posts. The score is applied to each piece of content created by an influencer and its performance is evaluated against other materials from the same influencer. You can dissect a content score in a number of ways by filtering it by different criteria: audience demographics, verticals, etc.
Brands can see which demographics show the best engagement and get a more accurate view of performance results. SYLO can shed light if you’re reaching the wrong audience.
However, campaign reporting goes beyond simple SYLO scores. It will show you many of the standard performance metrics – just put them into context.
SocialBook
SocialBook provides AI-powered analytics insights for any Instagram, YouTube, or Twitch influencer. It gives you detailed analytics data for each influencer. While you need a membership for professional analysis, with their free Startup plan you’ll be able to see some data for a limited number of influencers. But, you’ll need a paid plan for more advanced search.
You’ll find a wide variety of statistics for your influencers. Of course, the information SocialBook provides for Instagrammers is different from that offered for YouTube or Twitch influencers.
Each Instagram influencer profile starts with basic stats such as total followers, likes, and posts. This is followed by a cost in “BoostCoins” to see more details about the influencer and the primary language of the channel. BoostCoins is a virtual currency on SocialBook. Importantly, SocialBook also gives each influencer a Boost Score ranging from 0 to 100 based on how influential they consider the influencer to be.
Below is the Top Ten Hashtags that the influencer uses in their posts. The next section includes a variety of recent posts made by the influencer, showing the number of likes and comments on each post.
SocialBook provides an estimated price range based on the influencer’s historical performance and subscriber behavior, as well as an estimated cost per 1,000 likes.
The rest of each influencer’s page features much more detailed analytics. These include various engagement and impression statistics, broken down in every way imaginable. They also look at audience demographics and interests.
Pixlee TurnTo
Pixlee TurnTo offers a free tool that allows you to create weekly reports with shareable analytics and metrics that will help you generate more engagement and attract new followers.
You can use Pixlee TurnTo data to identify social media influencers, find brand advocates posting about your brand, and connect with influencers and brand advocates. Plus, you can monitor conversations and identify top-performing content.
Includes hashtag statistics and tracking, Instagram follower growth, and insights needed to identify your most engaging posts.
Socialbakers
Socialbakers offers a free Instagram analytics tool for personal and business profiles. It gives you statistics on your most popular Instagram posts so you can track your success and learn what makes your audience double-tap.
If you need more advanced features for Instagram, you can find them in Socialbakers’ unified marketing platform – an AI-powered social media marketing suite. You can manage your social media accounts more intelligently by using AI to figure out which posts to promote when to post them, and which audience segments to target. Socialbakers lets you test out their suite in a quick-learn, personalized trial.
Listen
Listen provides a wide range of analytics to design an effective social strategy and inform daily social media execution. This includes:
- Profile analysis
- Listening for keywords
- Campaign reports
- Competitive analysis
- Investigation
You can analyze the engagement your posts get, discover followers, and identify your top content. This tool continuously monitors the engagement of your Instagram accounts, giving you the latest insights as they happen.
Although plans range from $49 to $199 per month, you can perform an Instagram account review for free. The free Instagram profile review analyzes your account activity over the past 30 days, including your posts and your followers’ engagement. This allows you to gain important insights on how to improve. These include:
- The best times to post new photos and videos to get the best response from your audience
- The posts that resonate with your followers and those that fall flat and then you need to do more of what works
- The type of posts you share and what you can add to your feed to get more engagement
- The hashtags that generate the most interaction in your posts and can help you reach new audiences
Analisa
Analisa is an influencer marketing platform that focuses on Instagram analytics. Not only does it give you all the information related to your Instagram activity, but it analyzes it to help you better understand the meaning of the numbers.
Analisa offers you a free service that provides much of the raw data. However, if you want a more detailed analysis, you need to purchase their Premium Plan.
Analisa allows you to run two types of reports. The @Account Report gives you a detailed analysis of an influencer’s profile and activity, while the #Hashtag reports can be used to monitor campaigns.
@Account Report contains a wide variety of statistics, including:
- Engagement Index, Likes Index, Comments Index
- Average Engagement Rate
- Total Posts (which doesn’t actually do what it says, but instead shows the average number of posts per day, per week, and per month, with an interactive graph to focus on specific dates)
- Tags and Mentions
- Map of publications
- Post Activity and Audience Engagement
- Average Likes and Comments per post and average Engagement rate
- Total posts (weekly breakdown)
- Most used descriptions and hashtags
#Hashtag reports for your campaigns include:
- Audience and Engagement
- Total publications
- Total follower reach
- Total Commitment
- Geolocation
- Average engagement per day
- Total engagement per day and total follower reach per day
- Posting Activity and Audience Engagement
- Most used descriptions and hashtags
- Stake
#Hashtag reports also give you an in-depth look at your influencers’ performance, so you can see which influencers are doing better and which ones you’ll want to skip.
Frequently Asked Questions
What are the best free Instagram analytics tools?
Once you switch your account to an Instagram Business Profile, you gain access to much more useful information than you can find on a Personal profile. Instagram Insights can be accessed in a variety of ways – from your profile, individual posts, and your stories. Pixlee offers a free tool that allows you to create weekly reports with shareable analytics and metrics. The other tools featured in this article all cost money, but all provide detailed Instagram analytics. These tools are:
- Brandwatch
- Brand24
- Analysis
- HypeAuditor
- Instagram Insights
- Silo
- SocialBook
- Pixlee TurnTo
- Socialbakers
- Union Metrics
How do I get Instagram analytics for free?
One of the biggest problems when looking for a free Instagram analytics tool is that besides the official Instagram Insights, there isn’t a tool that offers more features completely free of charge. However, they usually offer some free features or a trial version. It’s important to remember that business profiles automatically get access to Instagram Insights. If you haven’t already, it’s worth switching your account to a business profile, even if you’re just an individual.
What is the best app for Instagram analytics?
All of the apps mentioned in this article provide quality analytics, far superior to those available to people using personal Instagram profiles. Most businesses (or people who use Instagram professionally) will find the free Instagram Insights feature very useful. It provides information about your followers’ actions and demographics, along with analytics about your content. If you want more, any of the paid apps we’ve mentioned above should give you the detailed information you need.
How do I get analytics on Instagram?
Depending on the information you need, you may want to subscribe to any of the Instagram analytics products mentioned in this article. To get access to Instagram’s own analytics, Instagram Insights, you’ll first need to switch your account to a Business Profile. To access these analytics, go to the menu in the top right corner of your Instagram profile and then select Get Insights. Keep in mind that it will only show you analytics for posts you’ve made after switching your profile to a business account.
How do I convert my Instagram profile into a business account?
To access Instagram Insights, you must first switch your personal account to a business account. To do so, follow these steps:
- Go to your profile and press the menu icon located in the upper right corner
- Select Settings
- Select Account
- Select Switch to Professional Account
- Select Business Account
- Optionally, follow the steps to link your account to a Facebook page
- Add details about your business, such as business category and contact information
- Select Done
Is Pixelee free?
Although Pixlee’s core product (an influencer marketing and User Generated Content platform) is not free, the company does offer a free Instagram analytics tool. They claim that their Instagram Analytics Tool is an effective way to capture the most important information and deliver it straight to your inbox. Their Instagram Analytics Tool is free and does not require a Pixlee account. They have a philosophy of making it easy to collect social media analytics to help you make business decisions.
